Cynthia Basulto

Experience

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  WRadio

  Jan 2012 - Jun 2015

  Reporter for Televisa Radio

  • Planned, assigned and supervised the work of the reporters' team, making sure their information was aligned with the company's mission and values• Designated investigative reporter of the activities of the Mexican President, Enrique Peña Nieto• Performed a special correspondent at international events such as the First Mass of Pope Francis, the United Nations Climate Summit, as well as immigration stories in New York City• Developed a radio program that explained specialized topics in an accessible way. Some of the featured topics were: Terrorism, Environment, Human Rights, Politics Show less

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  Iberoamerican Channel

  May 2016 - Dec 2017

  Interview Coordinator

  • Actively identified, created, and maintained relationships with strategic members from the different communities in Canada • Produced Canadian T.V. stories to be broadcast in Latin America, Spain and Portugal • Arranged and coordinated the logistics for interviews with key investors and members of different Canadian Chambers of Commerce

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  Institute For Creative Exchange (ICE Americas)

  Jul 2016 - Jul 2017

  Public Relations Specialist

  • Coordinated and executed media relations to ensure media coverage and presence in Canada and Latin America.• Designed communication strategies to engage a wider audience through strong digital media content.

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  Televisa Radio

  Jan 2017 - Apr 2019

  Correspondent / Reporter

  • Explored the strategic elements of the relationship between Mexico and Canada• Covered the activities of the Latin American community in Toronto• Produced original stories / Topics: Immigration, economics, politics, human rights • Interviewed decision makers, businessmen and politicians

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  TLN Media Group

  May 2017 - Apr 2019

  Digital Media Producer

  • Created a thriving online presence for TLN Media Group channels through social media and websites.• Identified and researched target audiences and developed successful marketing campaigns for the Latin American market.• Developed strategic relationships with key trade members of different multicultural communities in Toronto.• Produced English and Spanish press releases, media pitches, and synopses.

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  Unplugged Strategic Coaching

  Aug 2017 - Feb 2018

  Marketing Coordinator

  • Developed strong branding, marketing, and communication strategies• Produced digital content for social media platforms • Filmed and edited corporate marketing videos

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  Booking.com

  Apr 2019 - Sept 2020

  Bilingual Customer Service Specialist

  • Managed successful worldwide B2B and B2C relationships providing tech support, business and commercial performance advice, resolving complaints and troubleshooting issues.• Developed highly empathetic client relationships by phone, email and live chat achieving Customer Satisfaction of 90% within three months exceeding peer average.• Appointed as Strategy Ambassador to promote better practices within the team, and provide feedback to accomplish the company’s mission and goals.• Awarded as “WOW” agent for delivering win-win resolutions, making significant contributions within the team, showing ownership, embracing change and staying up-to-date in a data driven and e-commerce company. Show less

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  The Bridge Canada

  Sept 2020 - now

  Co-Founder

  * Co-leading a digital platform with more than 100k followers on social media in Canada* Helping the Hispanic community in Canada thrive and integrate in Canadian society. As a bilingual journalist with over 15 years of experience and knowledge in digital marketing, production and content creation, I'm empowering minorities in Canada and bridging communities. Let's go beyond!!!