
Tony Brasfield
Shift Leader

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About me
Audience Management
Education

Walther Lutheran High School
1991 - 1995Diploma General Studies
Robert Morris University - Illinois
2000 - 2002BAS Computer Networking / ProgrammingGraduated Magna cum Laude - 3.78/4.0 Cumulative GPA
Experience

Imtek LLC
Feb 1997 - Apr 1999Shift Leader• Responsible for making sure work was done in a timely fashion.• Delegated workflow to ensure work was processed efficiently.• Operated and performed basic maintenance of Xerox 4890 printers.• Used UNIX commands in the printing process.

BMO U.S.
Apr 1999 - Sept 2002• Balanced up to 12 Community Bank and Household blotter accounts each day.• Identified, researched and resolved open items on each report daily.• Communicated irregularities to internal customers daily• Accurately processed suspended items across 12-20 ledger accounts on a daily basis (i.e. DDA, SVGS, and GL.)• Identified and communicated large dollar items to internal and external contacts on a daily basis. • Operated and maintained Bell + Howell Mailstar 4000.• Made certain that statements were mailed within 36-hour deadline.• Created reprints for damaged statements using COOL.• Troubleshooting to ensure that checks and statements were correct.
Application Balancing
Oct 2001 - Sept 2002Statement Processor
Apr 1999 - Oct 2001

Allant Group
Sept 2002 - Apr 2014• Spearheaded and authored automation shell scripting for over 100 programs that increased Allant profitability; cut processing time by an average of 90% and opened up resources to more complicated processing.• Engaged in communication, both internally and Client based, to discuss and suggest best practices for Client requirements• Ability to quickly troubleshoot and resolve data related concerns.• Successfully, and accurately, delivered high volume complex programs in shorten timeframes. Show less
Unica Developer
Apr 2012 - Apr 2014Operations Support Specialist - E-Mail
Jun 2008 - Apr 2012Operations Support Specialists - Automation
May 2005 - Apr 2012Senior Data Processor
Sept 2003 - May 2005Data Processor
Sept 2002 - Sept 2003

Epsilon
Apr 2014 - Oct 2018• Manage and create Adobe campaigns for a top rated hotel chain.• Selected to work on large Mobile Guest Services (MGS) email campaign for all brands.• Assist team in creating test cases to be used in E2E and UAT test scenarios.• Work with the client to create new campaign strategies and opportunities. • Brought on to create and manage the Business Unica campaigns for a top rated cable provider.• Work directly with client to transfer current SQL code/solution to Unica, while maintaining similar results.• Responsible for creating flowcharts for the OTM, DM, and Direct Sales Business channels.• Constantly making process adjustments to help increase campaign efficiency and accuracy. • Managed the end to end email solutions for a major automotive luxury brand.• Responsible for ensuring that the creative and development teams met the stringent deadlines, and communicated any issues or delays to the appropriate teams.• Selected to learn Eloqua to execute the B2B emails for Dex Media because of my knowledge of multiple ESPs, and my willingness to learn new tools.
Senior Business System Analyst - Adobe Campaign
Sept 2017 - Oct 2018Senior Business System Analyst - Unica Developer
Oct 2015 - Sept 2017Business Systems Analyst, 2 (title change from Email Marketing Manager)
Apr 2014 - Oct 2015

RR Donnelley
Oct 2018 - nowInteraction Marketing Manager
Licenses & Certifications
- View certificate

Demandbase One Foundations
DemandbaseAug 2023 - View certificate

ABM Certification: Foundations Course
DemandbaseSept 2023 - View certificate

Account-Based Experience (ABX) Certification
Demandbase - View certificate

ABM Certification: Advanced Course
Demandbase
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