Sasha Petkina

Experience

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  Marketing Agency CMR

  Dec 2009 - May 2011

  Marketing Research Specialist

  Main focus: collecting and analysis the experience of mobile customers• conducted market researches among users of mobile operators;• prepared marketing analysis.

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  Media Resource

  Jun 2012 - Jul 2012

  Marketing Intern

  Main focus: ensuring smooth and timely delivery of advertisement content• participated in the preparation of TV and radio ads;• analyzed marketing information, controlled ad-/campaign production;• organized new clients’ database; wrote and edited official letters to the press.

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  Branch of RTRS “ORTPC Kaluga”

  Feb 2013 - Apr 2013

  Research Intern

  Main focus: collecting material for Diploma thesis and learning the basics of corporate structure• conducted research for the diploma thesis “Motivation Mechanism Development”;• close cooperation with the Accounting, HR and Economic Departments;• office management, correspondence, memoranda, reports and presentations.

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  LLC Continental Automotive Systems RUS

  Jul 2013 - Sept 2013

  Assistant to Focus Factory Manager

  Main focus: ensuring effective coordination of newly opened automotive plant• supporting the coordination of newly opened automotive factory facilities together with Factory Manager;• created travel and training calculation system;• coordinated local and international meetings, office administration;• support and coordination of the team.

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  Siemens

  Mar 2015 - Sept 2017

  Project Manager

  Main focus: ensuring successful publishing of the book• implemented analysis of economic efficiency for the new equipment;• editorial assistance for the book in German and Russian languages;• coordinated the publishing process of the book.

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  InterNations

  Jan 2017 - Sept 2019

  Product Manager

  Main focus: redefining registration and onboarding process; early user activation features• created full projects’ concept, defined KPIs, strategy and roadmap;• conducted competitive research and solutions' differentiation;• set up experimentation (A/B testing), analysis of results;• worked closely with Engineering team (SCRUM model): wrote specifications,monitored development, iterated on issues, tested features;• worked on basic UX design, collaborated with Design team on refinement;• collaborated with numerous stakeholders (C-level) to find optimal solutions. Show less

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  Dashlane

  Oct 2019 - May 2021

  Product Manager

  Main focus: migrating users from Desktop to Web experience, improving drastically Web experience to satisfy user needs, re-designing core features from scratch.• leading a cross-functional mission team to create an impactful experience for users on the Web• owning the product vision and inspire the teams• leading the bottom-up roadmap process with the teams (including OKR definitions)• splitting every project into relevant milestones (from MVP to full product)• suggesting improvements to the current product that can impact key metrics• being the link between teams and Stakeholders• preparing specifications to define the user experience and iterate with the product development team• working with product marketing to ensure consistency in the user’s journey• working with the different product development teams (Development/QA/Design) to build the best experience possible• being an advocate of raising the bar when it comes to product decisions and product implementations• reviewing achievements with data, user testing and user support• thinking out of the box to bypass platform limitations or complex issues• working with the marketing team to build the communication strategy around a product• following the tech eco-system to be aware of all new trends that can impact Dashlane• participating in other projects (i.e. establishing user insights collection; helping define user journeys, etc.) Show less

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  Didomi

  May 2021 - Jul 2022

  Senior Product Manager

  Main focus: improving the client experience with Consent Management Platform and expanding the functionalities to comply with user data privacy requirements in different countries.• working with senior management to create product plans and roadmaps.• developing and implementing product strategies consistent with company vision.• conducting user research to shape requirements, features and end products.• turning data insights into products with actionable outcomes to the ultimate customer.• leading design and engineering teams to ensure products and releases are launched correctly and on schedule.• working in an Agile environment and continuously reviews the business needs, refines priorities, outlines milestones and deliverables, and identifies opportunities and risks.• prioritising and maintaining the sprint backlog for assigned products, balancing the requirements of stakeholders.• defining and executing go-to-market plan, working to ensure that product management, marketing, and sales have what they need to be successful.• suggesting ways to track product use and impact on end users. Show less

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  PayFit France

  Jul 2022 - Nov 2024

  Senior Product Manager

  • defining the roadmap of the squad • prioritising the problems the squad is trying to fix• staying in close touch with the other Global & Local teams• understanding the vision and strategy of the company• adapting the squad's roadmap to these elements and make sure the rest of the company knows and understand our roadmap• making sure everything runs smoothly within our squad • being the partner of the Engineering manager and UX Designer of the squad• taking part in the squad's life • helping the developers to get involved and satisfied with their work• bringing trust, dynamism and pleasure within the team• driving the specification and prioritisation of the product initiatives• organising workshops with our internal users• involving the developers early in the discovery phase• making the mockups• writing the functional specification• following the development to make sure the solutions chosen are efficient and answer the needs• enabling the adoption of our product features • making sure the other product teams understand and extract the maximum value from the features of our scope Show less

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  Cryptio

  Aug 2024 - now

  Product