Vinil Shankar

Experience

• 

  Justdial

  Jun 2014 - Dec 2014

  Retention Manager
• 

  Bose Corporation

  Jan 2015 - Jun 2016

  Business Development
• 

  Grofers

  Jul 2016 - Dec 2016

  Sales Manager

  - Spearheaded city's self-delivery marketplace, driving significant growth and contributing to a remarkable 76% increase in overall city orders.- Successfully designed and implemented city expansion polygons with a focus on understanding and catering to the local demand, resulting in accelerated market penetration and increased customer engagement.- Led the planning and execution of Below-The-Line (BTL) and Through-The-Line (TTL) marketing activities through a dedicated frontline team, boosting brand visibility and driving measurable results.- Recruited, trained, and managed a high-performing team of sales associates specialized in vendor management services, fostering a culture of excellence and achieving remarkable sales targets.- Served as the single point of contact for all self-delivery merchants and growth initiatives, ensuring seamless communication and building strong, enduring partnerships for mutual success. Show less

• 

  Zomato

  Dec 2016 - Feb 2018

  Key Account Manager

  - Cultivated strong relationships with high-value clients, proactively understanding their business needs and aligning our advertising solutions accordingly.- Pioneered the pitch, proposal, and negotiation process for ads space inventory through strategic bidding. This approach allowed us to secure lucrative deals while maintaining strong client relationships.- Played a pivotal role in securing client renewals and ensuring sustained account growth and loyalty. My focus on understanding clients' unique needs and delivering tailored solutions contributed to their continued success with our platform.- Part of the core team for the successful launch of the first ads nitro initiative, which resulted in an outstanding four-fold increase in revenue. Additionally, played a key role in achieving the milestone of generating 1 crore in ads revenue for our city.- Collaborated with cross-functional teams to drive successful product launches and revenue enhancement initiatives, leveraging data analysis and market insights.- Provided valuable guidance and mentorship to Sales Managers and Sales Associates, fostering a culture of continuous learning and improvement. Show less

• 

  Swiggy

  Feb 2018 - Oct 2020

  - Successfully planned, strategized, and negotiated city monetization targets in collaboration with internal stakeholders, ensuring alignment with organizational objectives and driving revenue growth.- Took on end-to-end responsibility for ads revenue planning and led city teams in executing revenue generation strategies, resulting in significant achievements even during challenging times.- Played a key role in achieving approximately 71% of ads revenue compared to pre-covid revenue of 1Cr, despite order density being at just 50%. This demonstrated my ability to drive revenue growth efficiently.- Proactively identified and handled projects and pilots aimed at exploring additional revenue channels, leveraging city teams' capabilities and resources to maximize revenue opportunities.- Navigated challenges posed by the pandemic and achieved remarkable revenue recovery, underscoring adaptability and resilience in driving business success. Show less - Directly managed and motivated a team of 9 Sales Managers and 4 Key Account Managers, fostering a high-performance culture and driving individual and collective success.- Successfully managed and grew the corporate side of the city, responsible for approximately 60% of the city's revenue and 70% of order density. My focused efforts and client-centric approach led to increased market share by 3bips with sustainable growth.- Demonstrated expertise in achieving financial and non-financial goals, including net take rate, revenue per order, cuisine coverage, and merchant participation in promotional activities, driving optimal performance and profitability.- Utilized real-time data analysis to design, implement, and monitor growth plans for the assigned territory, leading to data-backed decision-making and successful execution of strategic initiatives.- Played an instrumental role in the launch of a new product, Swiggy Food court, and was responsible for crafting the first draft playbook. This contributed to a seamless rollout and improved operational efficiency. Show less - Successfully managed a significant GMV portfolio of 1.2Cr, achieving an outstanding 11% in ads revenue, setting a record high within the organization and optimizing revenue streams effectively.- Proactively identified and pursued key partnerships with prominent Key & Chain accounts, fostering mutually beneficial relationships that significantly expanded the company's market reach.- Demonstrated exceptional account management skills by maintaining the highest city-level retention of exclusive renewals. This achievement contributed significantly, accounting for 12% of the overall city order density.- Played a key role in driving portfolio growth through strategic trade consultations and cross-marketing deployments, leveraging synergistic opportunities to maximize revenue and market share. Show less

  • Sr. Area Sales Manager

    May 2020 - Oct 2020

  • Area Sales Manager

    May 2019 - May 2020

  • Sr. Key Account Manager

    Feb 2018 - Apr 2019
• 

  Dunzo

  Oct 2020 - Dec 2021

  City Lead - B2B

  - Successfully led the city team in scaling up 0 to 1 vertical of D4B services, achieving unprecedented growth and setting industry-first benchmarks for excellence.- Took end-to-end responsibility for striking a balance between growth and sustainable Profit and Loss, driving financial success and ensuring long-term viability.- Acted as the program manager for the incentive and performance management system for the vertical, implementing robust strategies that motivated the team to excel and achieve exceptional results.- Conducted in-depth analyses of industry trends, competitor activities, and client preferences to identify opportunities and stay ahead of market and product developments. Show less

• 

  Swiggy

  Dec 2021 - now

  - Oversee all aspects of business operations and growth strategies for the East region of India Next, encompassing states such as Andhra Pradesh, Telangana, West Bengal, Odisha, Jharkhand, and North Eastern cities.- Develop and execute regional business plans to drive market expansion, increase customer acquisition, and enhance brand visibility within the target markets.- Lead a high-performing team to achieve revenue targets, optimize operational efficiency, and deliver exceptional customer experiences.- Analyze market trends, consumer preferences, and competitor activities to identify opportunities for innovation and differentiation in product offerings and services.- Implement robust performance measurement frameworks to track regional KPIs, evaluate business performance, and drive continuous improvement initiatives.- Ensure compliance with regulatory requirements and industry standards while upholding the platform's values and commitment to quality and safety.- Collaborate closely with cross-functional teams including marketing, product development, and customer support to align regional strategies with overall organizational objectives. Show less - Leading the strategic oversight of the Discount PnL for 600+ transacting and emerging cities, ensuring profitability and impactful discount initiatives.- Playing a central role in collaborating with supply sales leaders, merchandising, marketing, and growth teams to plan, strategize, and execute discount programs effectively.- Spearhead the design and implementation of impactful company-wide discount campaigns and growth/AOV-focused strategies, strategically influencing user cohorts. To ensure seamless alignment with platform goals, I meticulously craft discounting QOP and AOP, ensuring a cohesive roadmap for sustained success and business growth.- Leveraging strong liaison-ing skills with product, analytics and GTM teams to develop new discount product avenues, unblocking roadblocks for supply sales leaders with short and long-term solutions.- Directly and indirectly contributing to incremental growth in orders, AOV, and conversion on the platform, strengthening the organization's market position and success.- Conducting weekly, quarterly, and yearly performance reviews for core leadership and supply through WBR's and FBR's, ensuring data-driven decision-making, suggesting course corrections, and fostering a culture of continuous improvement. Show less

  • Cluster Business Head

    Jan 2024 - now

  • Sr. Manager - Biz Planning & Performance

    Dec 2021 - Feb 2024