Aaron Bernardo

Experience

• 

  LA BAGUETTE BAKERY

  Nov 2014 - Sept 2016

  Social Media Coordinator/Associate

  Managed Facebook and Instagram accounts, fostering customer engagement through meaningful interactions to enhance brand presence.Developed and maintained a blog on WordPress, publishing and editing content that boosted site traffic by 30% and increased online sales.Coached and onboarded eight new employees, ensuring adherence to company policies and maintaining high customer satisfaction levels.Supervised daily operations, monitoring food preparation, cleanliness standards, and compliance with company procedures to uphold quality standards. Show less

• 

  CO•OP

  Feb 2017 - Sept 2017

  Data Analytics Apprentice at COOP

  Selected for a highly competitive, Google-funded digital marketing boot camp, completing 200+ hours of intensive training.Gained expertise in in-demand digital marketing skills including SEO, SEM, Google Analytics, Paid Social, and advanced Excel (formulas and pivot tables) through practical client work and hands-on projects.Collaborated with a team of peers to design, execute, and manage client-focused digital marketing campaigns, achieving measurable results.

• 

  IMVU

  Jul 2017 - Feb 2021

  Developed sales forecasts and revenue outlooks to identify growth opportunities and address performance challenges, contributing to significant revenue growth.Managed global gift card operations, driving multi-million-dollar revenue through optimized processes and strong partner collaboration.Mentored a team of five, building expertise in ad ecosystems and lifecycle management to strengthen team performance.Led a design team of four, delivering high-quality creative outputs that consistently met brand standards and project goals.Produced hundreds of static and video ads, ensuring on-time delivery and quality assurance in partnership with scheduling teams. Show less IMVU is the #1 avatar-based social experience. Users create custom avatars and use them to chat with strangers in random chats or 3D chat rooms.QA all ads to ensure functionality, accuracy, and optimal user experience.Monitor revenue performance and provide detailed metric reports to the COO and VP of Marketing.Schedule hourly sale promotions to drive daily revenue and align with annual operating plan (AOP) targets.Review promotional assets and copy to maintain quality, consistency, and adherence to brand standards.Manage and execute lifecycle flows for key programs, including VIP, Access Pass (AP), Creator, and Greeter initiatives.Serve as a liaison with gift card partners, ensuring streamlined workflows and on-time production. Show less

  • Marketing Associate, Merchandising and Promotions

    Jul 2019 - Feb 2021

  • Junior Marketing Associate

    Oct 2017 - Aug 2019

  • Marketing Intern

    Jul 2017 - Oct 2017
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  Together Labs

  Jan 2021 - now

  Monetization Manager

  Results-driven Monetization Manager with expertise in content merchandising, revenue growth, and lifecycle optimization. Proven track record of significantly increasing revenue and enhancing global user engagement through data-driven strategies and culturally relevant approaches. Skilled in collaborating cross-functionally to implement innovative growth and retention initiatives that align with market trends and business objectives.