Ernesto Reyes Pinate

Experience

• 

  SGS

  Jan 2008 - Dec 2008

  Industrial Engineer

  Led a team of 5 engineers to develop the Industrial Business Area by examining the market potential and rapid opportunity of growth, company established the new department in 8 months.Worked with ISO9000 and ISO14000 for clients certifications.

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  Mapfre

  Jan 2009 - Oct 2010

  Sub Manager

  Examined data from different projects to determine insurance viability in order to maintain a healthy portfolio of clients.Performed physical inspections in construction, marine, aviation and industrial projects for collection of qualitative and quantitative data for risk analysis to provide recommendations to the Executive Team for client proposals.

• 

  Canal de Panamá

  Oct 2010 - Apr 2017

  • Managed and monitored the corporate strategy and performance measurement programs data thru different business intelligence tools and reported back to the executive management team• Analyzed and developed business intelligence tools and dashboards for senior management, computer graphics, information sites on Microsoft SharePoint• Developed and managed a new automated process that reduced data collection time from the different strategic key performance Indicators • Facilitated workshops in design, planning, and strategy in order to achieve specific goals, reach agreements and establish action plans Show less

  • Business Intelligence - Corporate Strategy Programs Analyst

    May 2013 - Apr 2017

  • Project Management - Risk and Project Change Analyst

    Oct 2010 - May 2013
• 

  DJI

  Mar 2017 - Aug 2019

  • Responsible for the marketing communication strategy for Enterprise products and development of integrated marketing plans to raise brand and product awareness • Developed localized content strategy to drive engagement of the LATAM audience, while ensuring smooth coordination on global campaigns• Visited the market to make presentations in events and establish commercial relationships with private & public authorities in order to introduce them to our products and close deals • Established new dealers and supported current dealers by visiting clients together in order to explain product details and specifications to end clients• Facilitated collaborations between partners in the Latin American Region and product teams in our China headquarters • Created & implemented the first-ever campaign for enterprise products in Spanish and Portuguese in order to grow new markets and position our brand • Trained dealers from Latin America, Europe, Africa, Middle East & South East Asian on product technical specs in order to help them be prepared and aligned with the company message Show less • Lead the first ever product launch for the Spanish speaking market of our latest consumer drone in Mexico from digital marketing to event planning • Crafted and delivered content around products, brand campaigns, and corporate stories by working with various stakeholders, including Regional Marketing Team, HQ Digital• Developed the Public Relations strategy for the region and worked with PR Agencies in Mexico and Brazil to ensure that our message & press releases were published by Tier 1 outlets • Supported dealers marketing efforts in Argentina & Chile to coordinate events for the launch of our products in their markets, making sure the press, influencers & key clients were present • Established relations with Top Tier influencers to introduce them to our products and make sure they helped with the creation of awareness of our products • Coordinated together with Channel Marketing and Sales teams to distribute essential marketing materials and products ahead of time in order to have everything ready for the launches Show less

  • Business Development Manager - Enterprise

    Mar 2018 - Aug 2019

  • Public Relations & Marketing Manager - Consumer

    Mar 2017 - Mar 2018
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  Presidency of Panama

  Aug 2019 - now

  • Executive Secretary - Medicines Technical Commission

    Oct 2021 - now

  • Director of Business Development - Private Investment

    Aug 2019 - now