Crystal McClung

Experience

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  Law Offices of F. Craig Wilkerson

  Jan 2007 - Jan 2012

  Business Development/ Office Manager

  • Developed marketing and public relations strategies. Created collateral material and assisted with website and communications. Fostered relationships with key business partners developing incentive and referral programs for local chiropractors and auto-body shops• Executed intake of clients, acquiring of personal injury police reports and doctor notes, drafted demand letters, and completed ad hoc legal research in support of client cases

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  Habitat for Humanity of York County

  Jan 2012 - Jan 2014

  Development Director

  • Established and managed affiliate’s first resource development program, team, and operations strategy. Led partnerships with Winthrop University on success measurement program (university capstone course)• Managed $1.2 million budget. Directly responsible for procuring $500,000+ annually through cultivating key relationships with corporations and individual donors• Secured increase of 112% in contributions, 95% increase in active donors, 1100% increase in social media engagement, and 125% increase in non-construction volunteers Show less

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  Independent Consultant

  Aug 2014 - now

  Business Management Consultant

  • Established self-owned business providing consulting and coaching for non-profits, small businesses, and individuals in the key areas of strategic planning, marketing and business development, organizational design & effectiveness, insights & reporting, ad hoc business initiatives, and leadership development • Examples of consulting engagements include but not limited to: o Established Renewable Legacy Land Holdings, LLC for a utility-scale solar company- included business website, collateral material, marketing strategy with new visualization program of target market, lease calculator model, and closed three leases within 3 months o Wrote qualitative data section of the Susan G Komen Charlotte annual Community Profile which led to a new national standard for the report of all national affiliates o Established a new marketing and development strategy for a Chiropractic Clinic leading to an 18% increase in patient load within first 6 months, expanded business model, and facilitated new marketing collaboration of local chiropractors (stopaccidentpain.com) o Currently working with two clients, one in the area of organizational design and the other creating a systematic approach to education through online presence, database development, and automated reporting Show less

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  French American Chamber of Commerce of the Carolinas

  Aug 2015 - Jan 2016

  Executive Director

  • Managed FACCC operations and staff. Created/ formalized strategic plans, KPIs, operational budget. Identified opportunities for membership growth and expanded member service catalogues• Identified and facilitated key partnerships to promote the economic vitality between French and American business communities with an emphasis on maximizing client exposure• Re-branded affiliate in accordance with global program standards inclusive of developing and designing new website, updating marketing collateral and communications, and new communications strategy Show less

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  SPX FLOW, Inc.

  Feb 2016 - Jun 2017

  Market and Business Analyst

  • Mined and analyzed broad economic, industry, and company performance data compiled into annual strategic primers used to guide Annual Operating Plans. • Identified $1.5 million in cost savings for rationalization of existing product models and developed proposals for new business opportunities with a focus on water/wastewater and district heating• Ad hoc Projects: Led enterprise website migration. Facilitated requirements calls with global offices and developed wire frames and mock-ups. Set strategy for net new key account program, re-designed bid/ order approval process to reduce financial and operational risk Show less

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  Wells Fargo

  Jun 2017 - Jun 2022

  (Enterprise Business Process Management)• Gathered business requirements, developed code to source data from various vendor and homegrown systems via Microsoft SQL Studio, built process measurement dashboards to monitor health of process• Utilized process measurement dashboard to identify opportunities for enhanced controls and efficiencies creating strategic recommendations using data-driven insights• Developed capacity models, readiness assessment, change management strategy, trainings, and communications plans for the transition of Enterprise process measurement work to Lines of Business Show less • Served as strategic planning consultant/ program manager for new Center-of-Excellence. Created models and processes to drive data development, continuity, and excellence across Wholesale lines of business• Managed and led cross-functional team in the development of a pricing and profitability tool suite. Facilitated working sessions to design enhanced architecture for tool and data integration points for optimized workflow and seamless user experience. • Synthesized complex data and tool environments into streamlined communications for users via infographics, user stories, and training materials• Created and presented executive communications via virtual and in-person meetings• Developed workforce strategy, talent assessment and development, trainings, onboarding packets, meeting materials, and facilitated leadership development offsites and routine direct report meetings.• Developed target operating models to include – engagement and interaction models, process flows, RACIs, job descriptions, MBOs, KPIs, and governance models• Developed operational playbooks, business line transition plans for strategic analytic and reporting work, developed and maintained project plans and dashboards, refined service catalogues Show less

  • Vice President, Lead Business Execution Consultant

    May 2019 - Jun 2022

  • Business Initiatives Consultant/ Strategic Planning Manager

    Jun 2017 - May 2019
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  Array of Light, LLC

  May 2020 - now

  Owner, Healer

  The primary goal of Array of Light is to co-steward the intuitive guidance that resides within each of us enabling balance, self-regulation, and a deepened connection to Self, Source, Community, and Mama Earth. We offer a variety of modalities across the frequency spectrum from subtle healing arts to technology-based natural medicine equipment capable of detecting structural and functional imbalances within the human body. Our current service offerings are below. You can schedule an appointment at ArrayOfLight.org or contact Crystal@ArrayOfLight.org with questions.Current Services:ReikiAromatherapySound TherapyGuided MeditationCeremoniesAuricular TherapyBiofeedback (sEMG, HRV, GSR, Thermal)Ryodoraku (Meridian Testing & Balancing)Electrodermal TestingBiocompatibility Testing (determining whether products are compatible with your body)Non-linear analysis full body wellness scans with meta-therapyPersonalized wellness products Show less