Griffen S.

Experience

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  Nerdy Dragon

  Jun 2016 - Aug 2016

  Fancy Media Intern

  - Created app wireframes and design mockups- Designed out-of-the-box posters for retro movies premiering locally at The Egyptian Theater- Assisted in the development of creative assets for exclusive Star Trek Beyond reveal- Managed social media posts & design insights for a handful of local brands

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  WebMarkets + WebMarkets Medical

  Aug 2016 - Sept 2022

  - Lead in the execution and planning of all digital marketing activities for all clients, including social media, lead generation funnels, SEO/SEM, email, and paid advertising- Lead the creation, monitoring, and reporting on advertising campaigns for the various types of content noted above- Lead in reporting performance of all digital and content marketing campaigns, and assess against client goals (ROI and KPI's)- Utilized strong analytical skills to evaluate end-to-end customer experiences across multiple channels and customer touch-points, and furthermore communicated the value of this analysis to clients through reporting software- Performed and executed various marketing administrative tasks- Facilitated relationship-driven client services and support maintaining monthly or quarterly meetings with the Director of Accounts- Stayed well informed on marketing trends and provide helpful insight to the internal team and client Show less - Mocked-up, designed & coded frontend websites using raw HTML & CSS- Setup & managed ongoing google analytic tracking- Performed on-page & technical SEO for national clients- Maintained web hosting & CMS infrastructure and plugins- Conducted quality control and project review- Constructed/organized internal task management software- Trained new developers on system architecture and processes- Conducted competitor SEO analysis & market positioning- Created and maintained impactful client relations- Superintended high school graphic design / web development internship program Show less

  • Digital Marketing Specialist

    May 2022 - Sept 2022

  • Marketing Coordinator

    Nov 2021 - May 2022

  • Web Developer

    Sept 2016 - Nov 2021

  • Graphic Designer

    Aug 2016 - Sept 2016
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  Stoltz Marketing Group

  Sept 2022 - now

  Digital Project Manager

  - Direct project management for all web development projects including risk, timeline, & budget management, creation of support documents, client training, analytic setup & reporting, web maintenance and site infrastructure management, and developer resourcing & management- Digital strategy development alongside account & creative teams for all web & media client accounts- Client satisfaction & growth- Web & Media Project estimation- Digital advertising management & reporting for all clients (Meta, TikTok, Pinterest, Google Search, Google Display, Bing Search, YouTube)- Boosting productivity within the organization by conducting and documenting new processes across all facets of digital projects and media management- New product development (internal) Show less