Mary Chan

Experience

• 

  NTUC Club

  Aug 2002 - May 2005

  Assistant Manager, Marketing Communications & e-Marketing
• 

  DBS Bank

  May 2005 - May 2007

  Assistant Manager, Marketing
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  Wunderman

  Apr 2009 - Jun 2014

  Regional Account Lead

  • Responsible for client relationship and delivery of creative solutions to drive marketing initiatives.• Responsible for regional results against client defined targets and KPIs across South East Asia Pacific (SEAP) countries.• Lead development and efficiency of owned media channels (web and mobile) to increase high quality engagements across SEAP countries.• Explore and pilot new interactive media (social media, mobile marketing, web and mobile rich media, analytics and optimization); develop executable framework & processes that was implemented for SEAP countries.• Designs and manages quantitative measurement programs that can track, measure, and analyze performance of digital and mobile initiatives.• Define and drive CRM retention strategies and key programs across SEAP countries.• Consolidate and share interactive best practices and guidelines across the region.• Channels management, supervision of account managers/executives and performance management. Show less

• 

  Red Fuse Communications

  Jul 2014 - Jan 2019

  • Global Digital Director

    Jan 2018 - Jan 2019

  • Regional Associate Head of Digital

    Jul 2016 - Dec 2017

  • Regional Digital Account Director

    Jul 2014 - Jun 2016
• 

  Red Fuse Communications

  Jan 2020 - Feb 2022

  Global Director, Operations & Project Management
• 

  VML

  Feb 2022 - now

  Managing Director, Global Operations