Alexander Seamon

Experience

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  Red Bull New York

  Mar 2012 - May 2012

  Game Day Volunteer
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  ESPN

  Aug 2013 - Dec 2013

  Campus Representative

  While I was the campus representative I consulted for EA Sports and ESPN Radio activations. I toured with ESPN Game Day on 8 of their biggest locations including AL, TX, WA and GA I alsopromoted all aspects of the new NCAA Football 2014 to hundreds of fans at each location. I was required to advance all scheduling and preparations with supervision at ESPN and Lunar Sports Group. Finally, I was able demonstrate my problem solving capabilities as related to Game Day promotional operations. Show less

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  Octagon

  Mar 2014 - Jun 2017

  Worked in event coordination for the LPGA and Champions Tours down in Naples, FL.I had the opportunity to assist in the planning, creating, and executing of two tour events for the respective leagues. Working alongside LPGA and Champions Tour officials, I am able to gain experience in developing site plans, creating lasting relationships with new vendors and sponsors, maintaining previous relationships with sponsors, and aiding in the recruitment of 650+ volunteers for our tournaments. I had the luxury of being the volunteer point of contact within the office, allowing me to ensure that the committees are all staffed and all the committee chairs' needs are tended to. Show less Worked in Promotions and Marketing for BMW NA.I had the unique experience of being able to travel the west cost while gaining experience in event management and product knowledge. All the while I was able to hone my abilities in marketing, promotions, and sales. This position offered me the chance to take part in a new product launch and bring the first all-electric BMW car to the market!My team and I facilitated over 50 events, reached over 1000 potential clients, and introduced the entire west coast to the our new product. Show less

  • Senior Account Executive - Events and Hospitality

    Mar 2016 - Jun 2017

  • Account Executive - Merchandise and Licensing

    May 2015 - Mar 2016

  • Event Coordinator LPGA and Champions Tour

    Sept 2014 - May 2015

  • BMW i3 Tour

    Mar 2014 - Sept 2014
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  GMR Marketing

  Jun 2017 - Mar 2018

  Account Executive

  I worked in conjunction with Comcast and the NASCAR XFINITY Series. Managed all of the at-track assets for the series hospitality program. While I worked as a member of a team of 6, I also helped coordinate internal communications within the Comcast Center for the employees while utilizing our agency's creative department to cultivate new ideas. I was given the chance to work very intimately with our internal Comcast client team and various internal teams spread across the country as we plan and coordinate roughly 20 events a year (at-track) and 3-4 symphony events in our local market. Show less

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  Bai Brands

  Jul 2018 - Nov 2018

  Territory Development Manager - PA / NJ / DE / MD

  • Handled brand development for the largest market in the Mid-Atlantic North (PA, NJ, DE, and MD containing 2 Plants and over 30 sales reps) • Achieved over 40% growth YoY in my markets, hitting and exceeding my target marks • Created, maintained, and rebuilt relationships across my territory to earn Bai larger and more effectively branding • Generated new branding opportunities for all Bai Brands in my markets, in association with large and small format packaged goods stores• Worked effectively and efficiently with all levels of client and vendor employees from General Managers to Sales Reps Show less

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  Anheuser-Busch

  Jan 2019 - now

  2021- I managed the Mobile Asset Manager for all of AB's National Experiential Marketing Assets. I worked directly with our internal stakeholders (brand teams, Region teams, Wholesaler Partners) as well as oversaw all our Agency partnerships. Fostered the best-in-class event services Anheuser-Busch is known for. 2020 - Managed key projects that directly correlate to the Anheuser-Busch Activation Army! Work across multiple platforms within the AB world in order to create & hone tools to help our national programs. This role allows me a lot of cross-functionality including, not limited to, created/coordinated video shoots, managed new tech platform rollouts, and managed our national summit! Show less

  • Director - Beyond Beer

    Jan 2022 - now

  • Senior Manager - Beyond Beer

    Oct 2021 - Jan 2022

  • National Program Manager, Trade Marketing

    Jul 2020 - Oct 2021

  • Belgian Brands Sales and Activation Manager

    Jun 2019 - Jul 2020

  • Contemporary Marketing Manager

    Jan 2019 - Jun 2019