Akshata Murthy

Experience

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  The Indian Express

  Apr 2006 - May 2006

  Summer Internship

  worked on 2 projects:1.created a brand presentation for Indian Express as a tool for pitching2.worked towards providing suggestions to monetise the website and synergise the online team with the ad sales team

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  Raymond Limited

  Jun 2006 - May 2007

  Marketing Trainee

  Responsbile for assisting Central Marketing activities for The Raymond Shop, one of India's largest Retail Networks.Handled the ATL and BTL promotions for 300 plus stores and effectively worked on efficient customer management and strong agency relations.

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  Myntra

  Jun 2007 - Nov 2008

  Marketing Executive

  • Responsible for marketing activities across B2C and B2B channels• For consumer business, was responsible for marketing campaigns & social media strategy • Devise, manage and implement lead generation activities for B2B channel• Managed creative design and content team for online and offline collateral• Managed Myntra’s external T-shirt design community including communication and engagement

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  Nikon

  Jan 2009 - Mar 2011

  Marketing Associate

  • In charge of digital marketing strategies for engagement campaigns across social media platforms• Framing strategies for establishing greater awareness about the company & its products• Conducting competitor analysis, keeping abreast of market trends & achieving market share metrics• Work with advertising agency & develop suitable brand initiatives to build brand equity• Strategize the positioning of new cameras launches & prepare annual Marcom plan• Planning & managing public relations activities with concerned agencies• Conceptualize, develop, implement and manage digital marketing strategy of the company• Constantly analyse web traffic reports and optimize communication for search engine marketing (SEM) to improve organic search results• Work with digital marketing & media buying agency on Creative development, SEO, SEM, PPC for online marketing• Plan channel communication • Develop the brand value proposition, assist in branding positioning, and assist in developing the advertising concept, and promotion• Implementing pre / post launch marketing activities for product knowledge dissemination & market development• Coordinate with the reporting team (2 executives) for integrating Digital platform i.e. SNS with PR activities• Closely work in conjunction with the three agencies i.e. Advertising, PR & Digital to ensure 360 integration of marketing plan based on specific Media Objectives•Maintaining annual & monthly budget sheet & ensuring maximum ROI Show less

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  A+E Networks

  Apr 2011 - Mar 2013

  Senior Marketing Associate

  • Generated over 250 brand solutions in the form of on-air and online innovations and content integrations for clients across categories to help bring on board first time advertisers and increase business from existing clients• Liaised between the programming, sales and promos teams to execute 100+ sponsorships for shows• Planned and executed integrated marketing campaigns aimed at consumers and trade including TV, outdoor, radio, digital and PR to promote key content tentpoles and show premieres• Created and executed a launch plan for the HISTORY TV18 Mobile App, with 500,000+ downloads• Managed a thriving community of HISTORY TV18 followers across social media platforms• Handled budgets and invoices along with negotiating and coordinating with vendors for merchandise• Created monthly marketing and programming updates for top management and sales support, press releases for channel initiatives/show launches and quarterly investor updates Show less

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  Casio India

  Mar 2013 - Nov 2015

  Marketing Coordinator

  • ATL Activities: Media Planning, Advertising and P R activities.• BTL Activities: POP & POS Development & Vendor Management.• Customer Schemes: Planning, Development & Implementation.• Roadshow & Trade Exhibitions: Planning and Coordination.• New Product Launch: Pricing, Positioning & Promotion.• Budget Control: Planning and Controlling Marketing Budgets.• Sales Promotion: Plan & Implement Retail and Trade Promotions.• Incentive Schemes: Plan and Implement Schemes for Channel Partners.• Training: Training of sales staff & development of training manual. Show less

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  Pesquisa Solutions

  Dec 2015 - now

  Marketing Assistant

  » Digital Marketing – Create, manage & execute Online Marketing programs using Aweber, MailChimp, Wordpress and OptimizePress. Manage budgeting and financials for the function. Assess the impact & ROI of online marketing programs.Drive efficiencies and effectiveness of online marketing programs. Manage financial performance. Managed recruitment and competency building for the function. Motivate and manage direct and off-shore reports.» Performed Creative Writing by identifying an emphasis on narrative craft and character development. Delivering fictional drafts ensuring that contents are focused on narrative & character development. Undertook Content Marketing that involved creation & sharing of content in order to attract, acquire and engage potential consumer base.» Lead Generation – Generated customer interest and inquiry into company’s products using various communication media (websites, newsletters, email campaigns). This involves lead qualification, content development, digital copywriting and achieving marketing targets.» Content Curator - Managing content writers & literature for portfolio websites. Content review, copy editing, proof reading web articles and getting uploaded on websites. Assuring web content is user-friendly and key-worded for SEO benefits. Manage network of content writers to scale operations. Show less