Vizotuo Sothu

Experience

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  Regalix

  Jan 2023 - May 2023

  Associate Consultant

  Helping advertisers improve returns on AdWords and Shopping via code implementation and consultation. Developing the right business practices, setting up campaigns and tracking tools, and providing project-related insights.

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  Sumeru Solutions

  Jun 2023 - May 2024

  Web Analyst

  Technical Vision: Led and architected web analytics implementation, testing, and reporting.Tagging Architect: Managed solution design reference documentation for analytics variables, triggers, tags, and use cases across web properties.Client and Stakeholder Management: Maintained strong relationships with clients and stakeholders.Tagging Standards: Established and enforced digital analytics tagging standards for consistent data capture.Coding Practices: Developed and implemented coding practices for site tagging, adhering to industry standards.Custom Solutions: Created custom tracking solutions using JavaScript within Google Tag Manager for Google Analytics.Testing and Validation: Tested and validated Google Analytics tagging changes throughout development.Google Analytics Management: Managed Google Analytics configurations, including variables and processing rules.KPI Translation: Translated product managers' questions into measurable KPIs by tracking user interactions on-site and within mobile apps. Show less

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  Freelance

  Aug 2023 - now

  Experienced Freelance Google Tag Manager (GTM) and Web Analyst | Google Analytics 4 (GA4) Expert

  I specialize in optimizing website analytics and extracting valuable consumer behavior insights through advanced Google Tag Manager (GTM) and Google Analytics 4 (GA4) techniques. With a focus on enhancing eCommerce tracking, trouble-shooting issues, and ensuring seamless cross-domain tracking, I help businesses make data-driven decisions for growth.

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  MMB Cyber School

  Aug 2024 - now

  Member of the Board of Advisors