Sajjad Akram

Experience

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  ETechsol

  Jun 2011 - Aug 2011

  Social Media Strategist

  • Social Media Planning and Strategy• Online Communities Development• Marketing Strategy for E-commerce Products. • Consumer Engagement• Website Analysis And Reporting• Accounts Engaged- Ufone - Orient - PEL• Evaluation of Media Campaigns

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  SamVisions

  Sept 2011 - Mar 2013

  Senior SEO/SEM Expert

  • On-Page Optimization & Off-Page Optimization• Link Building• Monitoring Competitors• Web Traffic Analysis • Documentation of SEO Process• Monitoring of SEO Process• SEO/SMO Reporting• PPC Advertising (Google and Face book)• Social Media Optimization (Face book, Twitter, YouTube, LinkedIn, Flicker)

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  VAIVAL Technologies

  Apr 2013 - Nov 2014

  SEO Team Lead

  • Lead, Support and Manage the SEO and Social Team• Audit Websites for SEO Issues (On page- off Page)• SEO Analysis and Recommendations for existing clients• Conduct Keyword Research and Analysis• Define requirements, tasks, and resources associated to SEO strategy• Manage and execute implementation of SEO strategy• Communication with team, and management on strategy/project development, timelines, and results• Develop and implement Link Building and Social Media strategy• Monitor and evaluate clients performance across the major search channels • Monitor and evaluate web analytic and reports in order to develop and recommend SEO strategies.• Manage performance of team members and identify training if needed.• Reporting to higher management. Show less

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  Softronix (Pvt) Ltd.

  Dec 2014 - Jan 2016

  SEO Project Lead

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)• Develop and implement link building campaigns• Develop, manage and execute communication/content strategies via social communities in coordination with client goals• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings• Research and administer social media tools in support of clients’ social media strategy• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies• Communication to team and management on project development, timelines, and results Show less

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  Uniworth Dress Co.

  Feb 2016 - now

  Head of Digital Marketing

  • Develop and Manage online advertising campaigns on Facebook & Google Adwords ( Search, Video & Display Network)• SEO analysis and recommendations in coordination with elements and structure of websites and web pages.• Develop and implement link building campaigns• On Page and Off Page SEO• Project related communications with developer & designers• Highlighting the web usability, visibility and functional errors.• Track, monitor and measure web analytics data in order in increase web sale.• Responsible and take care of Local citation & Business listing online• Watch, track, monitor & Analysis competitor’s industry brand activities• Keywords research and market competition analysis for company website• Develop & publish content on company website according to SEO• Work & fixing errors with Google webmaster, Analytics, Google tag Manager & Double Click tool• Responsible to increase web presence in search engines and social communities.• Communication with industry related bloggers & webmaster• Research on new industry related ideas and innovation• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings• Monitor and evaluate web analytics dashboards and reports in order to increase sales and recommend web & SEO strategies• Work on email marketing campaigns to increase sales• Communication to team and management on project development, timelines, and results• UI/UX Improvement, suggestions and recommendations in order to increase Conversion Rate & Reduce Bounce Rate• Lead web design improvements via results from digital analytics & sources• Reporting and analyze the digital media performance & budgets.• Plan for e-marketing expenditures well in advance and develop a financial plan that will maximize resources.• In collaboration with the supply chain team, lead the forecasting, stock demand planning. Show less