Mike Harris

Mike Harris

General Manager

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location of Mike HarrisWest Midlands, England, United Kingdom

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  • Timeline

  • About me

    President, EMEA Sales.

  • Education

    • DIHE (Bournemouth University)

      1982 - 1986
      BEd English
    • King Charles 1st School, Kidderminster.

      1975 - 1982
  • Experience

    • Boge Compressors Ltd

      Jan 1996 - Sept 2002
      General Manager

      Appointed before the UK company was formed. Set up the sales operation near Birmingham, establishing a national dealer network. Grew company from market entry, to a strong market position, with market leading performance in several segments.Oversaw successful relocation to Brighouse, Yorkshire in 2001.

    • VSM UK Ltd

      Jun 2003 - Jan 2023
      Managing Director

      Full restructuring of underperforming UK operation including relocation from Somerset to Redditch, Worcestershire.Now a strong profitable growing company.

    • SVP Worldwide

      Jan 2010 - now

      Management of key European markets.Sales through direct managed operations and exclusive market distributors.Full P&L responsibility.Sales being driven through Mass (food retailers, discounters, Internet retailers, Department stores, home-wares), Traditional Dealers, and Specialist Channels (TV Shopping, Fabric Chains).Active involvement in Product Development from inception to launch. Dynamic price strategies to maximise market performance - working with data analysis and stock planning to ensure fulfilment within the market.Monthly forecasting for supply management.Weekly reporting against plan, forecast, and trends - providing full market visibility and performance data.Multi currency management.On-going strategy management to maximise company position and return on investment. Show less

      • President EMEA Sales, SVP Worldwide.

        Jan 2023 - now
      • General Manager Northern Europe: UK, France & Nordic

        Dec 2016 - Jan 2023
      • General Manager Northern Europe (+ Australasia)

        Jan 2010 - Jan 2023
  • Licenses & Certifications