
Mike Harris
General Manager

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About me
President, EMEA Sales.
Education

DIHE (Bournemouth University)
1982 - 1986BEd English
King Charles 1st School, Kidderminster.
1975 - 1982
Experience

Boge Compressors Ltd
Jan 1996 - Sept 2002General ManagerAppointed before the UK company was formed. Set up the sales operation near Birmingham, establishing a national dealer network. Grew company from market entry, to a strong market position, with market leading performance in several segments.Oversaw successful relocation to Brighouse, Yorkshire in 2001.

VSM UK Ltd
Jun 2003 - Jan 2023Managing DirectorFull restructuring of underperforming UK operation including relocation from Somerset to Redditch, Worcestershire.Now a strong profitable growing company.

SVP Worldwide
Jan 2010 - nowManagement of key European markets.Sales through direct managed operations and exclusive market distributors.Full P&L responsibility.Sales being driven through Mass (food retailers, discounters, Internet retailers, Department stores, home-wares), Traditional Dealers, and Specialist Channels (TV Shopping, Fabric Chains).Active involvement in Product Development from inception to launch. Dynamic price strategies to maximise market performance - working with data analysis and stock planning to ensure fulfilment within the market.Monthly forecasting for supply management.Weekly reporting against plan, forecast, and trends - providing full market visibility and performance data.Multi currency management.On-going strategy management to maximise company position and return on investment. Show less
President EMEA Sales, SVP Worldwide.
Jan 2023 - nowGeneral Manager Northern Europe: UK, France & Nordic
Dec 2016 - Jan 2023General Manager Northern Europe (+ Australasia)
Jan 2010 - Jan 2023
Licenses & Certifications
- View certificate

Aligning Sales and Marketing
LinkedInSept 2020 - View certificate

Becoming Head of Sales: Developing Your Playbook
LinkedInAug 2020 - View certificate

Sales: Data-Driven Sales Management
LinkedInApr 2020 - View certificate

Sales Pipeline Management
LinkedInSept 2020 - View certificate

Communicating about Culturally Sensitive Issues
LinkedInAug 2020
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