Katherine Smith

Experience

• 

  Elephant Bar Restaurant

  Feb 2006 - Aug 2007

  Head Hostess & Take-Out Specialist

  - Trained new employees how to perform hostess functions. - Supervised and coordinated activities of dining room personnel, ensuring that fast and courteous service was provided to patrons.- Oversaw takeout orders, and monitored that guests received their orders in a timely fashion.

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  Katalyst Designs

  Jan 2007 - Jun 2021

  Graphic Designer
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  Innovative Sportswear

  Dec 2008 - Jan 2012

  Graphic Designer & Sales Representative

  Designed apparel and drove sales for dozens of clients, created over 200 designs and secured a million-dollar contract with the University of Arizona Bookstore. Managed customer orders from start to finish, providing design work, online order creation, work order submission, and ensuring a quality experience.

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  Maricopa County

  Jan 2009 - Jan 2010

  Student Employee for Project WET

  - Formatted and produced the bi‐annual newsletter, which was distributed to 16,000 teachers - Maintained, organized, and distributed book orders to teachers in the greater Phoenix area - Compiled, categorized, calculated, tabulated and verified demographic and informational data for Project WET using Excel

• 

  UA Studio 425

  Jan 2011 - May 2011

  Art Director

  - Created and maintained visual look of the Chevrolet ‘Who Are You?’ campaign that reached 863,000 people - Designed engaging marketing materials including: banners, flyers, and promotional items, as well as producing the final campaign presentation- Provided insight into creative marketing strategies throughout the entire process

• 

  National Laser Institute

  Jun 2011 - Sept 2011

  Public Relations Coordinator

  Worked directly with media members to secure TV, radio, and magazine placements, researching opportunities and organizing personal outreach schedules. Created press kits, developed promotional videos, and wrote press releases, media alerts, and articles.

• 

  MeMD

  Oct 2011 - Jun 2021

  MeMD was acquired by Walmart Health & Wellness in June 2021• Built the MeMD brand that was sold to Walmart.• Increased revenue by 40% through B2B lead generation & client support initiatives. Created high-impact tools & materials, including white papers, buyer’s guides, blog posts, webinars, landing pages, videos & email campaigns.• Built & launched a robust new website on Wix to align with B2B2C strategy; alleviated the need to rely on tech resources, saving the company time & money.• Established & implemented successful marketing, communications & social media strategies to educated & engaged potential clients, providers & patients.• Developed & maintained marketing assets across eight service lines for B2B & B2B2C.• Managed six vendor teams daily. Show less • Drove B2C patient awareness & adoption through paid, social & organic channels, leading to a 236% increase in completed patient visits.• Grew organic website traffic by 219% & page visits by 30% by developing content strategy focused on articles & quizzes. • Developed & delivered on-time over 150 email & newsletter campaigns.• Led UX/UI improvements for patient & provider platforms, improving user satisfaction.• Managed & grew social media presence across channels YOY (Facebook, Pinterest, LinkedIn, Twitter, YouTube).• Oversaw a team of two paid vendors (PPC & SEO) & two interns.• Responsible for the creation and execution of MeMD's marketing communications initiatives in support of the business strategy, market goals and organizational objectives. • Coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimization.• Responsible for all creative operations; ensure delivery of consistent marketing and brand identity across all channels. Show less

  • Director of Marketing

    Jan 2016 - Jun 2021

  • Marketing Communications Manager

    Jun 2012 - Jan 2016

  • Marketing Analyst

    Oct 2011 - May 2012

  • Marketing Consultant

    Oct 2011 - Dec 2011
• 

  Walmart Health & Wellness

  Jun 2021 - now

  • Lead the B2B strategic marketing planning & execution for a multibillion-dollar vertical spanning Pharmacy, Specialty Pharmacy, Pharmacy Clinical Services, Health Centers, Virtual Care, Optical, Direct Spend & Health Programs.• Directed the migration & launch of Virtual Care’s website on Hubspot. • Migrated Braze instance to a HIPAA-compliant environment to pass SSP & enable SMS capability. Sent over 5.5M emails & maintained a 32.32% open rate & 3.66% click-to-open rate.• Expanded access to Brandfolder & built collections for two additional business lines. • Built relationships & procedures across siloed teams to develop & approve marketing materials for six business lines.• Spearheaded project to build dedicated B2B micro-site for all of Walmart Health & Wellness. • Created & maintained external-facing B2B pitch decks for Walmart Health & Wellness. • Cultivated relationships with enterprise clients; provided strategic guidance & resources for marketing virtual care. • Pioneered a systematic process & interview tool for facilitating the creation of targeted sales enablement materials.• Oversaw Walmart Summer Intern program for B2B health & wellness over 11-week period. Show less • Rebranded all of MeMD to Walmart Health Virtual Care post-acquisition. • Created dozens of lead generation assets for customers, partners, patients, members & internal stakeholders including: three case studies, three white papers, twenty-seven templates, two ebooks, thirty-seven handouts, two presentations & one brand guide. • Personally built the entire Walmart Health Virtual Care website.• Implemented digital asset management tool Brandfolder; built out an up-to-date & approved library of 250+ assets & templates for internal teams. • Vetted, purchased & implement customer engagement platform Braze for timely, personalized email delivery to patients & providers.• Received, prioritized & managed 100+ client-related marketing requests in Asana. • Managed six vendor relationships (digital, design, content). Show less

  • Senior Manager, Marketing, Planning, and Strategy | Office of Strategic Management

    Feb 2023 - now

  • Senior Manager, Marketing Strategy | Walmart Health Virtual Care

    Jun 2021 - Jan 2023