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Imas Indra Hapsari

Imas Indra Hapsari

Program and Social Media

Followers of Imas Indra Hapsari1000 followers
location of Imas Indra HapsariJakarta, Indonesia

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  • Timeline

  • About me

    Product & Partnership

  • Education

    • Universitas Gadjah Mada (UGM)

      -
      Bachelor of Arts - BA International Relations and Affairs 3.65/4.00

      1. graduated cum laude2. specialized in comparative politics3. undergraduate thesis is on The Influence of #BringBackOurGirls Digital Activism towards Policy Change of Nigerian Government, supervised by Dr. Dedy Permadi.Courses taken (among others):Research Methods in International Relations, International Politics, Transnationalism in World Politics, Political Corruption as a Global Issues, Comparative Politics, Comparative Public Policy, Political Powers in Indonesia… Show more 1. graduated cum laude2. specialized in comparative politics3. undergraduate thesis is on The Influence of #BringBackOurGirls Digital Activism towards Policy Change of Nigerian Government, supervised by Dr. Dedy Permadi.Courses taken (among others):Research Methods in International Relations, International Politics, Transnationalism in World Politics, Political Corruption as a Global Issues, Comparative Politics, Comparative Public Policy, Political Powers in Indonesia, Military and Politics, Democracy Studies, Political Party, Agrarian Politics, Media and Youth Culture, Gender and Politics, Tourism in International Relations. Show less

    • RevoU

      2022 - 2022
      Full Stack Product Management 89/100

      During the program, I learned foundational skills and frameworks as a product manager, such as Product Vision & Strategy, OKR & Product Metrics, Research, Problems Prioritization, Solution Conceptualization, MVP, Product Ideation, Solution Validation & Prioritization, Product Development Process, Stakeholder Management, Product Development based on Experiment, and Product Launch & Go-To-Market Strategy.Achievements:1. Selected as the top #2 in intermediate assignments in two… Show more During the program, I learned foundational skills and frameworks as a product manager, such as Product Vision & Strategy, OKR & Product Metrics, Research, Problems Prioritization, Solution Conceptualization, MVP, Product Ideation, Solution Validation & Prioritization, Product Development Process, Stakeholder Management, Product Development based on Experiment, and Product Launch & Go-To-Market Strategy.Achievements:1. Selected as the top #2 in intermediate assignments in two consecutive weeks.2. Lead 4 team members in order to increase the number of first completed orders of an app-based home service by increasing the app trustworthiness and improving its user experience. Show less

    • CXL

      2023 -
      Product Marketing

  • Experience

    • Institute of Multiculturalism and Pluralism Studies (IMPULSE)

      Feb 2014 - Oct 2015
      Program and Social Media

      ● Created promotional contents in form of articles and reviews related to discussions, workshops, and seminars held by the institute.● Consulted with the Director and Finance Section to design the concept and execute events and projects.● Completed administrative-related matters related to correspondence.

    • Institute of International Studies

      Jan 2017 - Dec 2018
      Publications Staff

      ● Managed various types of publication of the institute – book, journals, briefs, and commentaries – and made sure that they are well presented to wider academic and non-academic audiences.● Edited and translated various types of publication including press release and policy paper.● Assisted main author(s) in copy-editing research outcomes especially in the form of books.● Worked with Social Media Team to design and promote the publication outcomes.

    • Hostinger International

      Jan 2019 - Feb 2019
      Digital Content Writer

      ● Created concise and easy-to-understand articles.● Applied SEO principles to maximize content performance and visibility on search engine.

    • Niagahoster - Web Hosting Unlimited Indonesia

      Mar 2019 - Jan 2023

      ● Led a team of ±4 writers to generate avg. of 1 million monthly organic traffic by ensuring correct implementation of SEO best practices.● Generated 3,000+ leads from the creation of an industry-specific SEO guidebook by identifying knowledge gaps of users in using web hosting products.● Initiated creation of 30+ product-focused contents in form of user stories, insights, and e-books through customer interviews, keyword research, competitive analysis, and collaboration with devops and data team.● Led an initiative for maximizing content distribution and reach by collaborating with social media, employer branding, and community team. Show less

      • SEO Content Editor

        Jan 2020 - Jan 2023

      • SEO Content Writer

        Mar 2019 - Jan 2020

    • Bitlabs Academy

      Sept 2020 - Feb 2024
      SEO Editor

      ● Accelerated Bitlabs' blog traffic growth from 0 to 500,000+ unique users and successfully got 17 articles ranked #1 on Google in the first year by establishing an end-to-end content production system.● Identify gaps and opportunities using analytics (e.g. Ahrefs, Google Analytics, and Google Search Console) and report back to the CEO to discuss further action plans.● Maintain and optimize CMS WordPress as the blog platform to maximize blog performance.● Collaborate with engineers, designers, and partnership teams to support other marketing initiatives. Show less

    • RevoU

      May 2022 - Aug 2022
      Associate Product Manager

      Proposed a new feature for a home service application to increase first’ transactions and improve the user experience and scored 89 in usability testing. ● Identified problems by conducting user interviews, surveys, and other secondary research for the case.● Prioritized problems and solutions using the RICE framework.● Oversaw the development of user stories and acceptance criteria.● Created product requirement documents (PRD).● Conducted usability testing on 8 users.

    • Oxfam in Indonesia

      Jul 2023 - Dec 2023
      Content Creator

    • JALA

      Jul 2023 - Oct 2024

      ● Initiated the integration of two media features to streamline user journeys and lead acquisition, resulting in a 9,871% increase in media visits and a 1.81% increase in monthly active users after a month's release. ● Worked closely with engineering and product designers to launch an in-app calibration feature for auto-feeder controllers, specifically targeting non-technical farmers to assist them in achieving optimal feed conversion ratios and average daily growth.● Conducted collaborative research with the data team, product specialist, customer executive, and marketing team to validate the feasibility of product ideas and inform strategic product decisions.● Monitor key product metrics and gather user feedback to identify trends and areas for optimization and improvements. Show less ● Led the improvement of workflow and project management within the data team, resulting in 78% project completion within a quarter and a streamlined workflow for internal stakeholders' requests.● Managed 23 data-related projects, including but not limited to product discoveries and improvements, internal team requests, operational efficiency initiatives, and strategic purposes.● Managed extensive research involving data, marketing, and industry experts to produce an outlook aimed at establishing the company's authority within the industry. Show less

      • Associate Product Manager

        Sept 2023 - Oct 2024

      • Associate Product Manager

        Jul 2023 - Sept 2023

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Imas Indra Hapsari
      4th Winner in ADA Business Hackathon 2023 Co-Powered by WhatsApp ADA Oct 2023
    • Awarded to Imas Indra Hapsari
      3rd Winner in Jenius x Innovation Factory Ideathon: Reinventing Connection Jenius Co.Create (BTPN) Oct 2022 Jenius Ideathon is product competition held by Jenius Co.Create (BTPN) in collaboration with Innovation Factory. The competition aimed to reinventing connection with humans and nature through technology.In this competition, I proposed a feature to increase digital bank app’ retention while enabling users to contribute to environmental causes.My roles include:● Identified problems through interviews, surveys, and desk research.● Conducted competitor analysis to identify… Show more Jenius Ideathon is product competition held by Jenius Co.Create (BTPN) in collaboration with Innovation Factory. The competition aimed to reinventing connection with humans and nature through technology.In this competition, I proposed a feature to increase digital bank app’ retention while enabling users to contribute to environmental causes.My roles include:● Identified problems through interviews, surveys, and desk research.● Conducted competitor analysis to identify gaps and opportunities.● Conceptualized feature by also considering legal aspects and bank financial statements. ● Created financial simulations to ensure feature viability and feasibility. Show less
    • Awarded to Imas Indra Hapsari
      1st Place in Apiary x RedDoorz Hack The Product Competition Apiary Academy Sep 2022 Hack The Product is a product case competition held by Apiary Academy in collaboration with RedDoorz.In this competition, I proposed a feature to help property owners monitor rent rates and enable them to gain higher revenue.My roles include:● Interviewed a property owner to identify problems and validate them by interviewing a property manager.● Prioritized problems and conceptualizing solutions. ● Initiated discussion with data engineer and backend developer to see… Show more Hack The Product is a product case competition held by Apiary Academy in collaboration with RedDoorz.In this competition, I proposed a feature to help property owners monitor rent rates and enable them to gain higher revenue.My roles include:● Interviewed a property owner to identify problems and validate them by interviewing a property manager.● Prioritized problems and conceptualizing solutions. ● Initiated discussion with data engineer and backend developer to see feasibility of the solution.● Created a go-to-market strategy, including writing a press release. Show less

  • Volunteer Experience

    • Translator

      Issued by WordPress on Oct 2022
      WordPressAssociated with Imas Indra Hapsari