Mike Smith

Experience

• 

  Hershey Medical Center

  May 2010 - Aug 2010

  Public Relations Intern

  Responsibilities:• Creating press releases and magazine/newsletter articles• Overseeing media events, including a FOX43 interview, a building opening, and multiple photo shoots• Interviewing selected persons over the phone, via email, and in-person• Engaging with media outlets• Jointly responsible for the content and creation of the “Milestones” project: a book and corresponding physical display which highlight the last 40 years of the hospital’s history• Creating and implementing selected marketing campaigns Show less

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  The John F. Kennedy Center for the Performing Arts

  Jan 2011 - May 2011

  Marketing & Advertising Intern

  Responsibilities:• Designing, scheduling, proofing and deploying marketing emails using InfoPath• Creating a guide to using InfoPath for use by the marketing department• Creating and implementing targeted social media marketing campaigns• Managing student ticket sales and determining additional ticket allotments• Managing print/online ad approvals• Developing copy for program inserts, website content, and for radio promotions• Maintaining social networking sites on behalf of the Kennedy Center Show less

• 

  Allied Live

  May 2011 - Sept 2011

  Junior Account Executive - Intern

  Responsibilities:• Maintaining contact with various print, radio, and online media partners, including: The Washington Post, Metro Weekly, TheatreMania.com, WAMU, WTOP, etc.• Serving as an intermediary between clients and media outlets• Creating content for print, radio, and online advertisements• Developing detailed media reports for clients• Researching market demographics to determine most effective marketing strategies

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  Public Broadcasting Service

  May 2011 - Aug 2011

  Station Products & Innovation Intern

  Responsibilities:• Drafting timely and informative Station Products & Innovation Blog articles and poll questions• Managing the creation and distribution of the Weekly Update & Weekly Debrief• Creating monthly Station Localization Reports• Using Google Analytics to determine effective communication practices• Developing a SPI Communication Plan to streamline inter/intra-departmental communication • Updating Professional Development Calendar to include webinar and conference information• Maintaining the SPI department's digital presence through Blogger and Twitter Show less

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  Baltimore Symphony Orchestra

  Sept 2011 - Jun 2013

  Digital Marketing & E-Commerce Coordinator

  Responsibilities & Accomplishments:• Managing the creation of content for and improvement of BSOmusic.org and all affiliated sites, including OrchKids.org, BSOAcademy.org, and BSOkids.org, using Lynch2’s eRube CMS• Working with stakeholders and decision makers in each department (Education, Development, etc.) to determine the best way to meet their individual needs and implement their desired content while maintaining the BSO’s organizational standards• Leading large-scale web projects, including: Securing $120,000/year in free Google AdWords advertising through Google’s Grant program for non-profits and acting as lead project manager for the BSO’s website redesign project, which began in November 2012 and culminated in February 2014• Analyzing the effectiveness of marketing campaigns using Google Analytics & Tessitura• Designing, scheduling, proofing and deploying over 800 HTML marketing emails annually to a list of nearly 100,000 patrons using Mail2• Overseeing SEO practices and managing the BSO’s Google Adwords account• Managing and creating content for the BSO’s social media presence on all platforms, including Facebook, Twitter, Foursquare, YouTube, and Yelp, as well as increasing brand awareness and social sharing using products like SocialToaster and HootSuite• Using Tessitura to manage patron accounts, create lists, update promos, track sales, etc.• Creating and analyzing staff and patron surveys using SurveyMonkey• Participating in the planning and execution of marketing events Show less

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  Laureate International Universities

  Aug 2013 - Aug 2014

  Web Content Manager

  Responsibilities & Accomplishments:• Leading the strategic direction, creation, testing, revision and management of creative content for The National Hispanic University's web migration to the Sitecore CMS.• Delegating & executing web requests submitted via the Footprints ticketing system for Walden University.• Coordinating with executives and stakeholders to ensure seamless executions and customer experience with the web and web promotions.• Developing processes for all stages of Web content creation and maintenance, including editorial calendars and documentation.• Managing site content, promotions, customer communications, and marketing programs.• Making and implementing recommendations regarding the design of content layout, templates, navigation, and other functionality.• Working with the Lead Generation team to drive consistent web site growth through the effective integration of key words and metadata, implementation of organic SEO tactics, and inclusion of relevant content. Show less

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  Baltimore Magazine

  Aug 2014 - Mar 2018

  Digital Manager

  Responsibilities & Accomplishments: • Directing email marketing programs and lead gen initiatives • Leading strategic direction of digital properties and online revenue opportunities • Developing large-scale, integrated advertising proposals and reporting on campaigns • Managing Google Analytics, AdSense, AdWords, Webmaster Tools, and DoubleClick for Publishers accounts and implementation • Working with Director of Business Development in setting annual budgets for the department • Managing online database, server host, CDN, SEO, and CMS accounts • Managing PollDaddy, Disqus, Magzter, and Timely calendar accounts • Managing internal email account administration Show less

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  Anne Arundel Medical Center

  Mar 2018 - May 2019

  Digital Strategy Manager

  Responsibilities & Accomplishments: • Leading the strategic direction and growth of digital properties and social media channels, and managing team of 4 web/social strategists. • Providing leadership on digital projects by managing the budget/financial oversight, design, and execution of projects. • Negotiating contracts and managing implementation of new software. • Managing Google Tag Manager, Analytics, and Webmaster Tools.

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  RK&K

  May 2019 - now

  • Manager, Web Services

    Mar 2023 - now

  • Webmaster

    May 2019 - Mar 2023