Manuel Peña

Experience

• 

  Avon

  Jan 2010 - Oct 2018

  • Devised, analyzed, and tracked key metrics to comprehend foundational causes of change in sales metrics utilizing MicroStrategy and Tableau.• Produced customized assistance to the country’s management department by conveying results at a cluster market level. • Built Tableau dashboards to align with business indicators like credit card fraud, customer churn, and sales, and convey in a simplified manner to be comprehensible to all levels of management.• Headed a professional team of 4 people to contribute to the enhancement and direction of sales expense indicators, country retail stores, and geographic development. AccomplishmentsIncrease in sales (7%) and customer satisfaction (5%) through the implementation of focused strategies using customer segmentation algorithms. Show less • Evaluated spatial data by leveraging ArcView and MapInfo. • Fulfilled daily payroll across Sales Department field and administration reflected on Sales KPIs.• Reviewed and established sales indicators to reduce Sales Area expenses, prioritizing cost-effective solutions.• Discovered and analyzed business performance trends, notifying critical risks and key opportunities for business units. Accomplishmentso Proposal design and implementation of digital mapping tools such as Google Maps and Fusion Tables (2012), reducing the use of paper by 100%.o Implementation of the “Compass Dashboard” (2011), reducing the time from 48 hours to 12 in the delivery of information for field managers. Show less

  • Sales Administrative Supervisor (Sales Analytics)

    Jan 2017 - Oct 2018

  • Sales Intelligence Assistant

    Jan 2010 - Dec 2016
• 

  Grupo Monge.

  Oct 2018 - Dec 2019

  Regional MIS (Business Intelligence - Analytics & Reporting)

  • Discovered, evaluated, and clarified patterns and trends in data sets by utilizing Power Bi, R, and Tableau. • Cooperated with Credit and Collections management and stakeholders to improve the KRI’s of the Credit portfolio regarding portfolio performance, cost of credit, delinquency, and defaulters. • Aided Risk Managers from 6 countries to affect policy development through transaction discussions, team projects, and participating in committees.Accomplishmentso Improvement in the identification of Default Risk by 10% after the improvement of existing ML models.o Implementation of Pentaho ETL models, reducing processing time from 24 to 2 hours. Show less

• 

  Evalueserve

  Jan 2020 - Oct 2022

  • Direct a team of 4 professionals in correlating business requirements, creating business cases, reports, and data analysis to guarantee policies and regulations concerning data management and governance are upheld. • Assist complex business activities by crafting top-tier BI reporting solutions., handling large structured and unstructured data sets from multiple sources. • Collaborate with client partners on daily basis, working closes with several lines of business stakeholders as liaison for the key communication channels.Accomplishmentso Successful development of BI solutions used by more than 11,000 users at multiple levels and roles within the company.o Development of a tool to identify Money Laundering transactions applying Machine Learning and Network Analysis techniques, substantially reducing the number of false positives. Show less • Created and reviewed complex reporting materials for completeness and accuracy.• Collaborated across the organization’s business units, data partners, technology partners, business development, best practice, product, and control groups.• Defined functional requirements and coordinated development, testing, and implementation of data/report enhancements.Accomplishmentso Developed a tool to identify money laundering transactions by applying machine learning and network analysis techniques, substantially reducing the number of false positives. Show less

  • Practice Expert

    Jan 2021 - Oct 2022

  • Senior Business Analyst

    Jan 2020 - Jan 2021
• 

  EY

  Oct 2022 - now

  Senior Data Scientist