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Peter Xuehao Pan

Peter Xuehao Pan

Intern Business Development

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location of Peter Xuehao PanJing'an District, Shanghai, China

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  • Timeline

  • About me

    Booking.com PR Professional

  • Education

    • 四川大学

      2010 - 2014
      Bachelor of Business Administration - BBA Public administration

    • Fudan University

      2022 - 2024
      Master of Business Administration - MBA

      Awarded Fudan MBA Excellence Scholarship.Awarded the degree with Distinction (5%).

  • Experience

    • Allianz Insurance

      Oct 2013 - Jun 2014
      Intern Business Development

    • Coolpad

      Jul 2014 - Jun 2017
      PR Supervisor

    • Suning

      Oct 2017 - Apr 2018
      Brand Manager

    • Booking.com

      Apr 2018 - now
      Regional PR Lead, China Mainland, Hong Kong

      • Develop yearly regional PR strategies and set the yearly PR calendars, support Booking.com BV in determining and implementing PR strategies for China market, covering 3 areas: consumer, trade and corporate• Identify and execute new, integrated opportunities to help increase regional brand awareness as well as supporting local business to make Booking.com the go-to option for Chinese travelers• Draft press releases and coordinate the schedule of global press release distribution, liaising with the company’s global strategic focus• Build and maintain relationships with local media and conduct ongoing media relations• Secure coverage across online, print and broadcast media and tracked the ROI of all coverage• Crisis & Reputation PR handling and management in China Show less

  • Licenses & Certifications