Nikki Padula

Experience

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  Live Out Loud

  Oct 2010 - Aug 2012

  Programming and Education Intern, Assistant to Director of Programming

  • Assisted the Director of Programming and the Founder/Executive Director with all aspects of running the nonprofit• Handled all outreach and communication to 100+ high schools in New York, the Bronx, Brooklyn, and Queens• Made instrumental decisions in the awarding process of the Live Out Loud Educational Scholarship, chose final winners, managed pool of applicants• Interviewed political figures, performers, and other celebrities on-camera at the Annual Youth Trailblazers Gala at the Times Center• Prepared briefing papers, managed social networking presence, and drafted correspondence Show less

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  Rebel Theater Company

  Jun 2013 - Jun 2015

  Resident Performer

  • Performed as a resident actor/artist with a politically motivated theater troupe in their core group, and as a featured member in full-length productions and showcases• Worked with other members to interrogate and shift the traditional play narrative/structure to incorporate values of anti-racism, size acceptance, and gender liberation• Wrote 1-woman short play to be performed at industry showcase, entitled "Elephant in the Room."• Attended rehearsals multiple times a week to brainstorm, critique, direct, and execute scenes pulled from the work of female/POC playwrights• Worked as a unified and united ensemble with 20 other artists, all with different skillsets, backgrounds, and cultures• Performed in 3 full-length productions, adapted to give a stronger voice to female and Black voices: "Salome," "Trail of Tears," and "Remembrance: Bosnia." Show less

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  Argosy Designs

  Mar 2015 - Jul 2015

  Assistant to CEO

  • Provided supportive role to boutique design firm CEO in both a personal and professional capacity• Organized business and personal documents and managed calendars in Outlook• Planned international travel arrangements and accommodations• Assisted in management of CEO’s two residences (one local, one upstate)• Handled and prioritized personal appointments for CEO and her family

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  Two Twelve

  Jun 2015 - Oct 2016

  Executive Assistant

  • Provides supportive role to two Principals of a fast-paced wayfinding design firm in both a personal and professional capacity• Project manager of Two Twelve's upcoming office relocation• Provides assistance in HR endeavors-- hiring, communications, interviewing• Plans and executes key social media initiatives and strategies• Reconciles budgets and spending for all company overhead• Manages Principals’ personal budgets, finances, taxes, and properties; manages logistics of Principals’ time and travel• Acts as primary liaison between design studio and executives• Plans and attend strategic logistical and creative meetings among design teams, marketing, and executives• Plans and coordinates several company events including “Two Twelve Day,” a bi-annual company retreat, and holiday parties Show less

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  Lisa Aviva

  Oct 2015 - Jan 2017

  Marketing/Social Media Coordinator

  • Designed, produced, + styled Autumn/Winter 16/17 lookbook + photoshoot in collaboration with designer• Built + managed website using Weebly; created content for Instagram + Facebook, maintained regular posting schedule• Managed email marketing + outreach by writing + designing emails

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  Rainbow Apparel Co

  Jan 2017 - Oct 2017

  • Assists Buyer in the execution of all merchandising activities; including creating and placing merchandise orders, monitoring and tracking on-order details, communicating order revisions to vendors, and processing samples• Edits and adds product to website using Sales Force Cloud• Researches and analyzes the market in order to bring fresh ideas to the department• Analyzes sales trends, inventory, and margin to achieve sales goals• Executes the processing of a high volume of samples: takes photographs, enters them into the database, and coordinates testing• Manages RTVs and recalls; completes transfer of samples from headquarters to retail stores Show less

  • eCommerce Coordinator

    Jan 2017 - Oct 2017

  • Assistant Buyer

    Jan 2017 - Sept 2017
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  FULLBEAUTY Brands

  Oct 2017 - Nov 2018

  Assistant eCommerce Merchandiser

  eCommerce Merchandising:• Managed site content + email marketing plan, including briefing, feedback + approvals• Created + executed merchandising strategy• Reported on site KPIs using Omniture + Tableau data• Curated lookbook merchandising for web• Monitored website for bugs + worked with IT to resolve Styling + Production: • Developed photoshoot looks based on seasonal forecasting + accompanying brand story, prepared samples, executed looks on-site during shoot

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  Saks Fifth Avenue OFF 5TH

  Oct 2018 - Apr 2019

  Associate Digital Merchandiser

  • Managed site content, publishing, merchandising + assortment in accordance with Digital Marketing calendar• Reported on weekly, monthly + quarterly site KPIs using Omniture data; creation + follow-through of action items• Improved UX/UI + CX, achieved conversion goals + usability performance targets through KPI analytics, competitive landscape + direct consumer feedback• Collaborated with Buying team on product strategy based on performance KPIs • Created + executed plan for navigational strategy changes through data + competitive analysis• Presented post-mortems for site promotional events, along with recommendations for improving UX + CX going forward Show less

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  Warp + Weft

  Apr 2019 - Apr 2020

  ECommerce Strategist

  • Created rich set of roadmap enhancements for site optimization, initiated projects informed by KPIs, competitive analysis + UX/UI research; worked with web developers to execute• Developed SCRUM calendar for team creative priorities, while managing weekly content deliverables for both site + emails• Developed a robust email + promotional calendar from scratch, making email one of our top-driving Revenue mediums week over week• Coded emails in Klaviyo, including automated flows, segmentation, UTM parameters, dynamic forms + A/B testing• Reported on site performance + usability KPIs, developing + executing associated action plans• Managed e-comm inventory, identified product cuts + rebuys, controlled inventory levels with promotional strategies• Managed product creation workflow in Shopify, QAed site refreshes + emails Show less

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  Acadaca

  Apr 2020 - now

  • Director of eCommerce Strategy and Shopify Development

    Jan 2023 - now

  • Director of eCommerce Strategy

    Apr 2021 - now

  • Shopify eCommerce Strategy Team Lead

    Sept 2020 - Apr 2021

  • eCommerce Technical Manager

    Apr 2020 - Sept 2020