
Natalia Generali

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About me
Empowering Sales Teams & Optimising Business Operations and CRM | Process Improvement, and Customer Success | Passionate about Driving Growth and Efficiency
Education

Fundação Getulio Vargas
2011 - 2013Master of Business Administration (MBA) Business Administration and Management, General
Universidade Federal de Santa Catarina
2004 - 2009Bachelor of Business Administration (BBA) Administração de Empresas
Experience

Itaú Unibanco
Apr 2010 - Jan 2014- Supported the retail segment by allocating resources to ensure investments in high-return projects.- Developed and prioritised product projects for current accounts, tariffs, and assets.- Conducted performance analysis to optimize managerial decision-making. - Built and maintained strong relationships with middle-market clients.- Developed customized business plans to meet client needs.- Acted as the main point of contact for client complaints and issue escalation.- Analysed market trends to identify opportunities for client retention and growth.Key Achievement: Strengthened client relationships by providing personalized financial solutions, resulting in increased client satisfaction and retention.
Business Planning Analyst
Nov 2012 - Jan 2014Account Manager - Middle Market
Apr 2010 - Mar 2013

Rose's Moda e Beleza
Mar 2014 - Sept 2016Shop Manager- Developed business strategies to increase store traffic and boost profitability.- Handled cash management, inventory tracking, and order processing.- Trained and mentored new employees to ensure high performance.- Identified opportunities to reduce costs and improve efficiency.Key Achievement: Increased store revenue by implementing cost-saving measures and improving staff performance.

Greggs
Mar 2017 - Jul 2018Shop Manager- Managed a team of 10 employees, overseeing work schedules, rotas, and daily operations.- Maximised profitability by implementing effective cost-control measures.- Handled inventory control, deliveries, and cash management.- Ensured compliance with security, sales, and recordkeeping procedures.- Resolved customer complaints and ensured high levels of customer satisfaction.Key Achievement: Improved store profitability and team performance by optimizing operations and delivering exceptional customer service. Show less

Amey
Jul 2018 - Mar 2019Customer Service Advisor - Safe Dig Print Operative for Utilities & Highways- Managed inbound and outbound calls on behalf of a national utility company and local councils.- Created utility plans to ensure the safety of engineers during civil works.- Completed Planners Mapping & Linesearch training, enabling precise location planning for engineers.- Ensured compliance with local authority guidelines and statutory provisions for street works.Key Achievement: Improved service accuracy and efficiency by reducing errors in utility plan creation, ensuring safe and timely civil works. Show less

Lookers Motor Group Limited
Mar 2019 - Feb 2020Administrative Assistant- Managed customer communications, including phone calls, emails, and in-person interactions.- Handled customer disputes and ensured quick resolutions throughout the sales cycle.- Supported the sales team by scheduling appointments and maintaining tight schedules.- Reviewed sales leads to ensure timely follow-up by the sales team.Key Achievement: Improved customer engagement by ensuring seamless communication and timely support during the sales process.
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London EV Company (LEVC)
Mar 2020 - Dec 2022- Provided proactive sales support by managing orders and contracts from validation to completion.- Utilised Salesforce CRM and Kerridge to forecast sales pipelines and track customer data.- Partnered with the Head of Retail Sales to develop strategies that improved sales performance.- Ensured timely delivery of customer orders, contributing to positive client experiences.Key Achievement: Improved operational workflows, reducing errors in order processing and enhancing customer satisfaction. Show less
Sales Administrator
Nov 2021 - Dec 2022Sales Support
Mar 2020 - Nov 2021

Volta Trucks
Jan 2023 - Oct 2023Sales Enablement Lead - UK- Facilitated the frontline sales team by providing tools, reports, and insights to improve sales efficiency.- Led data analysis and reporting to optimise lead generation, opportunity management, and CRM data quality.- Streamlined quote generation (CPQ) processes to support the sales cycle and improve turnaround times.- Collaborated with leadership to identify process improvements, increasing operational efficiency.- Conducted risk analysis to ensure legal compliance and mitigate potential issues in contracts.Key Achievement: Enhanced sales team productivity by implementing more efficient processes and improving data-driven decision-making. Show less

GLAS
Jan 2024 - Oct 2024Client Services Support Analyst- Assisted with transfer requests, deal party audits, and balance confirmations to ensure seamless client experiences.- Conducted daily reconciliations and resolved bank charge discrepancies to maintain financial accuracy.- Initiated the call-back process for Standard Settlement Instructions (SSI), ensuring compliance with security protocols.- Maintained Bloomberg Index History and performed due diligence to mitigate risks of fraud, money laundering, and reputational damage.Key Achievement: Strengthened the company’s compliance framework, reducing risk exposure and ensuring efficient client transactions. Show less

Sensorfact
Nov 2024 - nowSales Operations Administrator- Supporting Sensorfact's Sales Organization by ensuring accurate deal logging, bonus calculations, and CRM data quality.- Maintaining and improving HubSpot CRM by reviewing closed deals, ensuring data accuracy at both company and contact levels, and resolving discrepancies.- Collaborating with the Finance Department to process sales incentives and bonus calculations efficiently.- Managing incoming requests from the sales team and distributing them appropriately across the organization.- Assisting with ad-hoc administrative tasks to streamline sales processes and ensure high-quality data for decision-making.Key Achievement: Contributing to the success of one of the Netherlands' fastest-growing scale-ups by improving sales efficiency and data management, directly impacting sustainability efforts through everyday work. Show less
Licenses & Certifications
- View certificate

Quick Start Guide to SQL
LinkedInDec 2023 - View certificate

SQL Essential Training
LinkedInDec 2023 
Data Programming
SololearnNov 2023
Languages
- poPortuguese
- enEnglish
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