Ruweida Salifu, MCIM

Experience

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  Canadian Chamber of Commerce- Ghana

  Jun 2011 - Aug 2011

  Intern

  Organized an interview skills workshop for college students. Assisted in coordinating board and general meetings.

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  PETRA - achieve more

  Jun 2012 - Aug 2012

  Sales Intern

  • Prepared an institutional clients hit-list and constantly pursued leads to set up a meeting with the head of Sales & Business Development • Engaged potential institutional clients in developing an interest in Petra's pension products & educated them on the new pension law in Ghana.• Participated in Microgen 5 Series software training sessions.

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  Gold Coast Securities

  May 2013 - Jul 2013

  Investment Research Intern

  •Co-authored and published financial articles in line with financial market reports. •Authored and published an article on First National's Banking mPOS systems for the informal sector titled 'Bringing Banking to the Unbanked' in the B&FT newspaperAssisted the Snr. Research Analyst in financial market research & forecasts.•Prepared Daily S&P, Currency & Market Reports and shared with a pool of researchers & market watchers.

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  Ogilvy

  May 2014 - Jul 2014

  Account Executive

  • Supported the team to manage two of its biggest retainer clients, Airtel Ghana & Airtel Sierra Leone• Participated in strategy meetings, contributed ideas and took minutes.

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  Mindfull Creative Agency

  Jul 2014 - Aug 2017

  Snr Account & Business Development Executive

  •Prepared digital and social media strategy, content plan and posting schedule for a portfolio of clients•Analyzed data and prepared monthly reports on digital performance•Transformed business' overarching goal into a clear actionable strategic plan underpinned by key success drivers and punctuated by easily identified milestones.•Ensured the profitable management of current (and prospective) client accounts, through consistent monitoring of relationships, end-to-end solutions as well as identifying and solving challenges.•Secured new talent and provided leadership, mentorship and support to Junior Account Executives to ensure the highest standards were adhered to. Show less

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  Kempinski Hotels

  Oct 2018 - Sept 2020

  Marketing & PR Manager

  • Lead the planning and execution of yearly marketing strategies across multiple media platforms and brand touchpoints.•Soft launched Resense Spa, West Africa’s most luxurious spa in a hotel, by defining a market entry strategy that resulted in an average of 7 spa bookings per day within the first month of opening. (Maximum capacity at the time of opening was at 9 bookings per day).•Transformed Kempinski Accra’s social media platforms to be visually engaging and generated 10,500 new followers collectively on social media within the first 10 months.• Spearheaded the re-branding of all hotel collateral and digital platforms to align with refreshed brand standards and ensured adequate brand visibility to both internal & external guests. •Coordinated PR activities using a network of key media stakeholders.•Redefined and expanded the hotel's guest experiences, offering 11 new experiences. Partnered with Tastemakers Africa to ensure loyalty members had the luxury to choose from 11 authentic Ghanaian experiences that focused on art, food, lifestyle, fashion, history and adventure.•Executed well-curated and well-attended client events including the Christmas Tree Lighting Ceremony in 2019 (about 1,000 guests) that hosted the President of Ghana 2019 as a special Guest of Honour. •Partnered with British Vogue and other international brands to feature the hotel. Show less

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  Magnolia Realty

  Sept 2020 - Oct 2022

  Head Of Marketing

  • Implemented a digital and offline launch strategy which led to the acquisition of 1,400 sales qualified leads and an average of 10,000 monthly website visits within the first 5 months of the campaign launch. • Led the entry of aesthetically pleasing portfolios for The Mulberry and won 2 International Property Awards 1. The Best Architectural Multiple Residential Development in Africa. 2. The 5 Star Best Residential Development in Ghana•Created a unique brand identity and image for Magnolia Realty's first development - The Mulberry.•Spearheaded the creation and production of marketing campaigns, promotional materials, website content, advertisements, and other marketing-related projects.•Designed a unique customer journey experience to reinforce the brand values and build brand loyalty for prospects and clients, even beyond the sale. Show less

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  Devtraco Plus

  Dec 2022 - now

  Marketing Manager

  DEVTRACO WOODLANDS & THE ADDRESS - Provided strategic branding, marketing and creative direction to a vibrant team of creatives and strategists to launch The Address (80% of all units were sold within the first five months), and also launch Devtraco Woodlands THE PELICAN HOTEL, NOVA, FORTE - Executed multiple online and offline campaigns to create awareness, drive interest and generate leads.