Maria Vahula

Experience

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  TKM Beauty OÜ

  Aug 2013 - Apr 2015

  At TKM Beauty Eesti OU from 2013 to 2015, I advanced from Marketing Specialist to Brand Manager. I played a crucial role in the strategic relaunch of several beauty brands across Estonia. My responsibilities included revitalizing product offerings and reconstructing boutique stores, significantly enhancing our brand presence in a competitive market. I developed and managed comprehensive marketing plans and budgets, ensuring they aligned strategically with our business goals while maintaining financial efficiency. My efforts in these roles redefined our brand identity and led to substantial improvements in customer engagement and sales performance, solidifying our position in the beauty industry. Show less

  • Brand Manager

    Nov 2014 - Apr 2015

  • Marketing Specialist

    Aug 2013 - Nov 2014
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  Ursus OÜ

  Jun 2015 - Aug 2016

  Marketing Project Manager
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  L'Oréal

  Nov 2016 - Aug 2018

  At L'Oréal Baltic SIA from 2016 to 2017, I rapidly advanced from a Marketing Intern to a Product Manager, where I managed multiple roles across haircare, skincare, and makeup lines. I led the launch of several high-profile products, including L'Oréal Paris Matte Lipsticks and Paradise Mascara, overseeing everything from creative design to market execution. My strategic collaborations with influencers and comprehensive market research across three countries significantly enhanced product awareness and engagement. I successfully managed the Garnier and L'Oréal Paris Hair Coloration brands, improving brand visibility and sales through innovative marketing strategies and optimal product placements. This role sharpened my skills in brand management, consumer insight integration, and executing complex marketing campaigns, significantly contributing to the brands' growth in the Baltic market. Show less

  • Junior Product Manager

    May 2017 - Aug 2018

  • Junior Product Manager

    Nov 2016 - Apr 2017
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  Saku Õlletehas

  Mar 2019 - Sept 2020

  Product Manager

  As a Product Manager at Saku Brewery, I led the creation and launch of a new carbonated soft drink, managing everything from product development to market strategy. This role encompassed managing six beer brands, overseeing their lifecycle from concept to shelf, and coordinating with multiple teams to ensure alignment and consistency. My strategic efforts in rebranding the Karl Friedrich beer brand led to its recognition with a bronze medal at KIAF, highlighting the successful execution of our marketing strategies and the significant market share growth we achieved. Show less

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  Stockmann Eesti

  Sept 2021 - Oct 2022

  In 2022, as the Delikatess Marketing Manager at Stockmann, I led the premium food retail segment, akin to US Trader Joe's and Whole Foods. I unified the Delikatess brand across Finland, Estonia, and Latvia, creating a cohesive brand identity and developing strategic marketing plans that leveraged customer insights and market trends. My leadership helped drive significant sales growth, achieving an initial growth of 82% by summer's end through effective campaign execution and creative marketing strategies. Show less

  • Global Marketing Manager (Foodie)

    Feb 2022 - Oct 2022

  • Category Marketing Manager

    Sept 2021 - Feb 2022
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  Raud Meedia OÜ

  Sept 2022 - Jul 2024

  Marketing Manager
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  Omniva Eesti

  May 2023 - Mar 2024

  As the Campaign Manager for the Baltics at Eesti Post AS, I had the opportunity to lead extensive marketing campaigns that reached both private and business customers across the region. My role involved strategizing and coordinating complex marketing efforts incorporating traditional and digital channels, such as meta ads, Google advertising, billboards, and outdoor screens. I managed a significant annual budget of €200,000, optimizing resource allocation to maximize campaign impact and return on investment. My efforts were pivotal in developing innovative projects like a five-week campaign that encouraged customers to sell items online using Omniva parcel machines—a project not only met but exceeded all sales and KPI targets. Show less In 2023, I served as a Marketing Project Manager, focusing on crafting and executing marketing strategies for private customers across all Baltic markets. My responsibilities included overseeing internal communications, managing social media strategies, and creating segmented newsletters to enhance customer engagement. I collaborated closely with the Baltic Marketing, Creative, Communication, and Sales teams, ensuring all marketing campaigns were cohesive and effective. This role required a keen analytical approach to monitor and improve the performance of our marketing activities, which led to increased customer engagement and brand loyalty. Show less

  • Campaign Manager

    Dec 2023 - Mar 2024

  • Marketing Project Manager for Baltics

    May 2023 - Jan 2024
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  Wolt

  Jan 2024 - Jan 2024

  Marketing Manager

  As the Marketing Manager at Wolt in Estonia since 2024, I have led the strategic development and execution of comprehensive marketing strategies in collaboration with regional and Baltic teams. My role focuses on driving impactful market initiatives that significantly enhance customer acquisition, engagement, and brand loyalty. I successfully manage a dynamic local marketing team, guiding them in executing campaigns that leverage both owned and external media channels to significant effect. My approach involves rigorous market research and data analysis to inform our strategies, ensuring we meet our critical market objectives. Furthermore, I oversee the marketing budget meticulously, optimizing resource allocation to maximize ROI and maintaining transparency in campaign performance reporting. This has been essential in aligning our marketing efforts with broader business needs. Show less