Alexander Golubtsov

Experience

• 

  Samson-opt, LLC

  Jan 2011 - Nov 2014

  Senior Brand Marketing Manager

  Achievements and results:- Start-up a new brand of household electric appliances and lighting «Sonnen»: batteries, LED bulbs, fans, electric kettles, power-banks (www.sonnen.me). The creation of marketing strategy of brand development, assortment and concept. - Successful development, implementation and control of marketing campaigns and sales promotion programs that have been led to an increase of turnover and gross income.- Successful development, Implementation and control of programs for sales staff motivation for increase market coverage, turnover and gross income. Responsibilities:- Creating a new brand and bringing it to the market (from registration of a trade mark to sales support). -Launching product management and product design projects.- Setting up tasks for all internal and external participants. Step-by-step control of the stages of project work.- Search for the suppliers for all the assortment. Managing of the cost and profit of the product. Managing of the supply chains, commodity stocks, insurance reserves, procurement budget and production schedule. Compilation of specifications and technical assignments for production (China, Russia). - - Permanent participation in major international exhibitions (Hong Kong, China, Russia) with the aim of identifying market trends and finding new suppliers and products. - concluding the contracts with partners, controlling the customs clearance, controlling the quality of the products Show less

• 

  S3 (Single Source Supplier)

  Nov 2014 - now

  Product manager

  Responsibilities: - Generating the product vision and roadmap. Tracking the product developmennt stages. Develop and execute business unit strategy. - Defining requirements for the solutions: business requirements, techincal requirements, acceptance criteria for user stories and use cases, NFRs, compliance. Formulating, prioritizing and verifying product and new features hypothysis.- Formation of a pyramid of metrics. Responsibility over the key business metrics of the product: ROI, turnover, profit, LTV, retention and others.- Poduct growth. Controling the AAARR metrics. - Managing the Agile team working on projects: UX/UI designers, engineers, software developers (back and front end). Tracking the epics and issues. Controlling the projects stages. Conducting the discoveries and reviews. The members of team are situated in Russia and China as well. - Doing СustDev and A/B tests for new hypothysis. Analysing of marketing and statistics data. (MySQL, OLAP cubes) - Creation, analysis and optimization of business processes. Drawing the UML and BPMN diagrams. - Maintaining the client’s relationships. Holding negotiations with key partners at the level of the company's top stakeholders. Conducting conferences, meetings and trainings for the clients and co-workers. Core projects: - IOT products project: Creating of a smart home project including smart lighting and smart home appliances (Tuya/Yandex based) controlled by app. - EV charging systems project: developing of the products for electric cars charging infrastructure (OCPP based). App and billing procedures. Achievements and results:- Increased gross profit of business unit by 56%. EBITDA increased by 22%.- Achieved TOP-1 of the turnover of the general lighting in Russia in 2017-2022 year according to GFK marketing reports (digital retail, non-digital retail, DIY, e-commerce). - Start-up and development of "Smart lighting" business and "EV charging infrastructure" business from the scratch. Show less