Radakian Lino

Radakian Lino

Advisor in Statistics

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location of Radakian LinoSão Paulo, São Paulo, Brazil

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  • Timeline

  • About me

    Manager Analytics, Martech & CX | Project Management | Statistician| | People Management | Data analysis

  • Education

    • Universidade de São Paulo

      2022 - 2023
      Executive MBA Artificial Intelligence and Big Data

      MBA em IA & Big Data – USP – ICMS São Carlos (Em andamento), Concluído 2023TCC em Processamento de Linguagem Natural.

    • Universidade de Brasília

      1995 - 2000
      Statistician Bachelor In Statistics Bachelor

      Bachelor in Statistics.

    • FGV - Fundação Getulio Vargas

      2005 - 2007
      MBA Business Strategy

      MBA em Estratégia Empresarial - FGV (Fundação Getúlio Vargas), Concluído 2007

    • Centro Federal de Educação Tecnológica Celso Suckow da Fonseca

      2001 - 2001
      Graduate Degree System of Information

      Pós-Graduação em Sistemas de Informação - CEFET, Concluído 2001

  • Experience

    • Instituto de Pesquisa Econômica Aplicada (Ipea)

      Jan 1998 - Jan 2006
      Advisor in Statistics

      Activities statistical analysis and construction of indicators in databases of Brazilian Institute of Geography and Statistics, supporting publications on racial inequalities, income and education, assessing the participation of the Brazilian State historical and social problems. Period (1998-2006).

    • Fecomércio DF

      Jan 2000 - Sept 2018
      Consultant for Surveys in Marketing & Opinion

      Consultant in the Situational Survey of Commerce and Services of the Brasília ( capital city of Brazil). Responsible and participation in all stages of the process, starting with sampling, forms, data processing, data analysis, deflation, construction of historical series / trends, and final report. SPSS software.

    • Politec

      Jan 2001 - Feb 2004
      Business Analyst

      Applications of Data Mining, Quantitative Methods (cluster analysis, regression mostly) assembling and managing databases, customer segmentation. Software used: SAS on Windows and Unix.

    • Centro Universitário Desenvolvimento do Centro-Oeste - Unidesc

      Jan 2002 - Jul 2005
      Professor for statistics applies to administration

      Applied Statistics classes for students in Business Administration.

    • Brasil Telecom

      Feb 2004 - May 2010

      Manager of Planning and Information Support decision making - I started the company as full analyst, was promoted to consultant I, II consultant, coordinator and manager, 3 person startup team, ultimate team 105 people, divided between statistical systems analysts and analysts call planning Center / Last project in BrasilTelecom: adaptation of call centers to new rules in the sector, involving activities in sizing people and use of new technologies in the industry: after the merger process, I took over the Intelligence Management of Relationship Channels, at Oi.Responsible for a team of 6 coordinators, in 5 cities and 110 own employees.Main activities:- Construction and monitoring of KPIs.- Construction of a BI environment, with Big Data applications. Partner management, solution architecture definitions (hardware and software).- Impact and restrictions on service provisioning contracts.- Measuring the quality perceived by the customer.- Development of technological environment for analytics, KPIs and dashboards (SAS)- IT solutions / systems architecture Show less • Ascensão desde Analista Pleno até Gerente, liderando equipe com 110 profissionais.• Projeto Estratégico: Adaptação dos call centers às novas regulamentações, envolvendo dimensionamento de pessoal e tecnologia.• Integração Pós-Fusão: Gerência de Inteligência dos Canais de Relacionamento na Oi, no Rio de Janeiro.• Desenvolvimento Tecnológico: Construção de ambiente tecnológico para analytics, Big Data e gestão de parceiros, com enfoque na arquitetura de soluções.• Gestão Contratual: Avaliação do impacto e restrições nos contratos de serviços, assegurando alinhamento às metas e qualidade percebida.• Inovação e Redução de Custos: Implantação de sistemas de NOC e WorkForce Management, resultando em redução de 4% na força de trabalho e economia anual de U$ 10 Milhões.• Planejamento Estratégico: Desenvolvimento de estratégias para escalas e dimensionamento das centrais de atendimento, incluindo interface com RH para gestão de pessoal.• Relacionamento Regulatório: Interface proativa com Anatel para questões regulatórias, abrangendo planos de metas e processos de faturamento.• Inteligência de Negócio: Implantação de equipe especializada em inteligência de negócios, fortalecendo análises estratégicas. Show less

      • Manager Analytics and Planning

        Feb 2004 - May 2010
      • Analista Pleno em Analytics

        Feb 2004 - Jun 2008
    • Fundação Getulio Vargas

      Jan 2008 - Dec 2009
      Professor for statistics and finance for MBA

      Classes on corporate finance analysis, focusing on project evaluation, observing cash flows and the main financial evaluation metrics.

    • Oi S.A

      May 2010 - Dec 2019
      Sr. Manager Customer Relationship Intelligence

      Responsible for two areas: Projects and Analytics.In Projects: responsible for technology (IT) and platform (Telecom) projects for customer service, managing all stages including CAPEX.In Analytics: development and maintenance of strategic key performance indicators (KPIs) concerning customer relationships supporting operational decision-making, target control and investments.Customer Satisfaction Survey, monitoring the relationship between Oi and regulatory agency, specific KPIs from call centers plus statistical applications and cross-referencing of information with high volume of data.Construction, maintenance and monitoring of a Big Data environment for Oi, with distributed processing technologies and In Memory processing, acting as a Data Discovery platform, Analytics and Dashboards (supported by Teradata and SAS).Developing Cloudera environment. Show less

    • Claro Brasil

      Jan 2020 - now
      Manager - Analytics, IA and Martech

      Responsible for data analysis projects involving architecture in Big Data, DataWarehouses (DW) and Analytics.IT responsible for market intelligence applications: Marketing, Campaigns, Customer Service and Customer Experience Management. Management of all stages including CAPEX (Capital Expenditure), OPEX ( Operational Expenditure) and Contracts.Use of distributed processing technologies and In Memory, using Data Discovery, Analytics, Geo and Dashboards platforms.Different applications - DW, Data Lake, SAS Guide, SAS RTDM, CEM Nokia, Orion Verizon, Cloudera, Sales Force Marketing Cloud (starting) ArcGis, others... Show less

  • Licenses & Certifications

    • Customer Experience Certification - CCXC Abordagem, Metodologia e Estrutura

      FIA Business School
      Nov 2020
    • Big Data e Data Science

      Fundação Getulio Vargas
      Jan 2017