Vatsala Choubey

Experience

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  Goldman Sachs

  Jul 2022 - Aug 2022

  Summer Analyst

  🔹 Developed 5+ interactive data visualization dashboards, enabling faster and more informed decision-making, improving efficiency by 25%. 🔹 Optimized asset management workflows by designing and implementing data-driven strategies, reducing processing time by 60% and enhancing operational efficiency. 🔹 Conducted in-depth data analysis using Phoenix and Tsett, improving data accuracy and integrity by 30%, ensuring high-quality insights for critical business decisions. 🔹 Created a cleaned repository of all client accounts' data for the Asset Management Division using VLOOKUPs and HLOOKUPs, eliminating duplications and enhancing team efficiency. 🔹 Analyzed cash inflows from the past six months, uncovering key trends and delivering actionable insights to the servicing team. 🔹 Proposed and highlighted an automated receipt generation system, capable of processing 50+ ACUs daily, significantly reducing manual effort and enabling the servicing team to focus on strategic decision-making. Gained hands-on experience in data analytics, financial data management, workflow automation, and visualization, contributing to streamlined processes and enhanced operational efficiency at Goldman Sachs. Show less

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  Ripple Links

  May 2024 - Jan 2025

  Executive & Campaign Data Analyst

  Working at Ripple Links meant wearing multiple hats to adapt and excel in a fast-paced, data-driven environment. I collaborated with clients like Shaadi.com, Borosil, and Sleepyhead, crafting and executing data-backed strategies to enhance campaign performance. My role involved: 🔹 Data-Driven Campaign Optimization – Analyzed campaign performance metrics to refine strategies, ensuring a 90% success rate and 100% client satisfaction. 🔹 Influencer & Market Analysis – Worked with nano, micro, macro, and celebrity influencers, leveraging engagement data to maximize brand impact. 🔹 Cross-Functional Collaboration – Partnered with internal teams to execute 27+ campaigns, each outperforming the last in efficiency and effectiveness. 🔹 Performance Reporting & Insights – Created detailed reports and dashboards using, tracking KPIs and uncovering actionable insights to improve future campaigns. Every project was an opportunity to enhance efficiency, leverage data for smarter decisions, and drive measurable success in digital marketing and influencer strategy. Show less