Alex Shao

Experience

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  CYTSDL（China Youth Travel Service Dalian)

  Jun 2014 - Jun 2016

  Copywriter

  Develope and execute social media strategies;Marketing Copywriting（website, brochure, newspaper, magazine,social media: WeChat , Weibo etc.）;Website maintenance;Official correspondence with tourist bureau and embassy;

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  Digital Jungle

  Jan 2017 - Feb 2017

  Graphic Designer Internship

  Graphic design of Britz RV's WeChat account;Involved in the web design of Red Seal's Chinese official website;Assisting the account manager in marketing report for Auckland Museum；

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  EduMaxi Ltd

  Jul 2018 - May 2019

  Graphic Designer(Part-time)
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  Mata Digital

  Jun 2019 - Jun 2022

  Digital Designer

  Website Design • Scope new websites • Research existing websites and competitor websites • Create site maps and page layouts • Gather content for websites, and write content where required • Regular client meetings • Creating website themes • Creating website pages • Performing SEO on site

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  Ryman Healthcare

  Dec 2022 - now

  Digital Design and Development Executive

  • Developing and improving current websites including providing design and user-experience recommendations.• Designing and developing end to end landing pages and user journey including workflows and automation.• Creating new user journeys and wireframes for adhoc projects.• Creating html and drag and drop email campaigns includng automated emails• Managing digital marketing technology stack and ensuring continued fit-for-purpose, alongside implementation and training for the wider team.• Working with the digital team and external suppliers to ensure websites are meeting SEO best practice.• Working with the brand & graphic design team to ensure brand guidelines are upheld.• Researching and implementing new digital solutions. Show less