Albertraj Balraj

Experience

• 

  Nestlé

  Jan 1991 - Jan 1992

  Executive
• 

  Abbott India (Nicholas Piramal India Ltd)

  Jan 2001 - Jan 2007

  Zonal Sales Manager
• 

  Abbott

  Mar 2003 - Dec 2007

  Zonal Sales Manager

  Worked across regions and headed sales and marketing responsibilities optimally. Initially I was managing Cardio Vascular and Diabetes therapeutic products and then moved to Doctors Office Patient Care products and the complete organizational product portfolio. Achieved top line sales and bottom line profit targets, developed new markets, built and managed channel partners, implemented credit control policies, conducted sales analytics and forecasting, optimized inventory management, launched new products, and created awareness of new sales and branding concepts. Turned around the Andhra Pradesh and Karnataka business performance by revamping the distribution management network, improving the credit controls and acquiring key corporate hospital accounts Show less

• 

  Roche

  Jan 2008 - May 2018

  Handled end-to-end sales and marketing responsibilities for domestic market, India and international markets of Bangladesh and Sri Lanka with accountability for strategy planning, business growth, revenue generation, profitability, sales, marketing, KAM (Key Account Management), customer acquisition, partner/distribution management, process improvements, cost optimization, liaising, stakeholder and team management.I have contributed significantly in growing the Diabetes Care business and achieving the market leadership position in India. I am a member of Executive Decision Making leadership team formulating long/short term business growth and development strategies and action plans in alignment with the corporate vision.Some of my key achievements/initiatives have been - setting up, scaling up and heading the newly carved Roche Diabetes Care business from 2016 onwards with respect to sales, business development and growth, setting up and aligning critical business functions of supply chain, finance, legal and HR with the new B2B environment, establishing a robust SCM function and network, improving the supply chain processes and building in cost control measures, creating brand visibility and awareness, ensuring 100% compliance with statutory/company policies, and launching Insulin Delivery System products in the initial phase of tenure.I have enabled KAM as a growth driver. My focus has been on building and maintaining long term business relationships with various key customer accounts comprising of government, pharmaceutical companies and corporate hospital chains. I have also been instrumental in expanding the business operations across Sri Lanka and Bangladesh. Show less

  • Head Key Accounts & Neighbouring Markets

    Nov 2016 - May 2018

  • National Manager

    Jan 2008 - Nov 2016
• 

  Ascensia Diabetes Care

  Aug 2018 - now

  Country Head & Director - Ascensia Diabetes Care ( PHC Holding)