Experience

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  Edizione speciale srl

  Feb 2009 - Jul 2012

  Editorial staff

  Creation, management and deployment of statistic surveys aiming at a deep analysis of the italian motorbike industy as well as the level of penetration of the Moto Dealer News magazine among the dealers; development of the communication and marketing plan for new products launches; monitoring of the competitors (benchmarking); copy editor for the B2B magazine Moto Dealer News

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  Google

  Mar 2010 - Dec 2012

  Program manager google street view

  Organization and development of a Google project in Italy, Denmark, Poland, Croatia, Czech Republic, Slovenia, Slovakia and South Africa.Within the Street View Special Collects team I had the following responsibilities:Management of operations - Directly manage small team of local drivers/operators as well as provide direction for the daily operations and project management - Monitor daily production and quality, collect and analyze data in order to recognize trends and potential problem areas- Manage driver/operators training and track drivers' billable hours and costs- Manage local outreach with various type of external partners- Communicate collection missions to new partners and sign up new capturing opportunities - Schedule and manage regional capturing in cooperation with various parties (private and public) - Manage last minute operation changes - Work on live applications to create and upload live data Show less

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  Mcdonald's corporation

  Jan 2013 - Apr 2015

  Communication specialist

  I've been working for the McDonald's Communications and Corporate Affairs team for more than two years, following both corporate and product communications activities.Liaising with external creative, PR and digital agencies, my main tasks included: - management of complex communication projects - media and stakeholders relations: identification of key media targets, development and retention of the relations with journalists, stakeholders and KOLs- management of global sport programs (FIFA World Cup and Olympic Games): definition of the strategy, activation and roll out of selected international programs- planning and supervision of press briefs and corporate events: definition of key messages, development of contents, coordination and approval of the organizational aspects.- issues management- budget management based on headquarter directions Show less

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  Ketchum

  Apr 2015 - Dec 2015

  Communications manager - usa pavilion expo milano 2015

  I worked as a PR and international press officer for the USA Pavilion at Expo Milano 2015, driving the full range of PR activities. This includes managing the relation with national and international media; definition of contents and key messages, copywriting and translation of press releases, coordination of PR and blogger events and press conferences and speech writing

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  Il gruppo vorwerk

  Jan 2016 - now

  As the very first Communications manager at Vorwerk, directly reporting to the CMO, and leading a team of 3 resources, I was responsible to create the company brand new external communications department. I this role, I developed external brand-building campaigns, drove strategic communications plans and managed paid media budgets. Fully responsible for the management of PR, digital and events agencies, I acted as gatekeeper for consistent messaging across the Company, managing larger brand and content projects, including the house organ and the company blog, partnerships with influencers and editors, large award-winning events. Show less

  • Marketing Director

    Jan 2024 - now

  • Global Head of Complementary Products

    Jan 2021 - Jan 2024

  • Head of Global Marketing Partnerships

    Jan 2020 - Jan 2021

  • Sr. Marketing and Communications manager - Brand, comms, product, promotions and editorial products

    Jul 2018 - Jan 2020

  • Marketing and communications manager - Brand, communications, events

    Jan 2016 - Jul 2018