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Rimsha Khalid Malik

Rimsha khalid malik

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  • Timeline

  • About me

    Omnichannel Manager @ Boehringer Ingelheim | Digital Transformation, Veeva CRM, Customer Experience

  • Education

    • A levels (private candidate)

      2006 - 2009
      Business studies and psychology 2 b's

    • Happy home school (o levels)

      1990 - 2005
      Business studies, economics and accounting 6 a's, 2 b's, 1 d

      Activities and Societies: Debate, elocution, declamation and speech competitions, essay writing, sports (table tennis and badminton), and art Achieved distinction in English (95th percentile) by the University of New South Wales Assessment for Students

    • Karachi university

      2009 - 2012
      Master of commerce marketing

      Activities and Societies: Co-founder and Vice President of Human Resource Development Society (HRDS) Facebook: Human Resource Development Society (HRDS) Organized workshop "IGNITE-Take the Stage" in July 2011 at the HEJ Auditorium, University of Karachi. Chief Guest: Dr. Ishrat Husain (Dean/ Director IBA and Governor State Bank of Pakistan) Organized Workshop "ASPIRE" in March 2012 on soft skills, ambition, and career development.Chief Guest: Madam Dilshad Zafar (Chairperson, Department of Karachi, KU ) Organized social cause activities at Dar-ul-Sukoon during Eid 2011, as well as other short seminars

    • Iqra university (official)

      2014 - 2016
      Master of business administration - mba marketing

  • Experience

    • Axact

      Apr 2012 - Mar 2013
      Senior executive -brand management

      - Evaluation of brand requirements and taking appropriate action - Monitoring brand equity and designing strategies for increasing brand equity - Content Marketing and SEO content creation

    • Aga khan university hospital

      Mar 2014 - Sept 2017

      - Social Media Management - Website Management- Digital Marketing and Marketing Planning - Implementing new technologies- Monitoring systems - Client services and support- Team training

      • Digital Marketing Associate (Web and Social Media)

        Apr 2015 - Sept 2017

      • Analyst, IT Infrastructure

        Mar 2014 - Mar 2015

    • East river

      Oct 2017 - Sept 2018
      Group account head

      - Account management and communications- Marketing and strategy- Performance monitoring

    • Bayer

      Oct 2018 - Aug 2023

      - Set the vision and direction within organization as digital strategist- Suggest, design and implement digital projects to increase customer engagement- Present social media strategies to enhance content delivery to target customers- Having experience of online content management (video channels, podcasts, blogs & microsites etc.)- Report on web performance metrics and analyze digital campaigns success- Stay up-to-date with digital technology trends- Set and define priorities for multichannel marketing (IMCM), Support marketing teams on adapting effective promo channel mix - Implement VEEVA CRM and SalesForce in Pakistan- Train the organization as an expert resource on IMCM- Report performance of the multichannel tools and assess them against the business objectives Show less

      • Manager Integrated Multi Channel Marketing (IMCM) and Digtital Activation

        Jul 2021 - Aug 2023

      • Digital Activation Lead

        Oct 2018 - Jun 2021

    • Boehringer ingelheim

      Aug 2023 - now
      Omnichannel manager

  • Licenses & Certifications

    • Google analytics for beginners

      Google
      Jan 2023
      View certificate certificate

    • Paid search marketing

      Iab
      Feb 2025

    • Google project management: specialization

      Google
      Dec 2023
      View certificate certificate

    • Paab training 2.0

      Pharmaceutical advertising advisory board (paab)
      Nov 2023
      View certificate certificate

    • Excel in data analytics

      Bayer
      Feb 2023

    • Jira fundamentals badge

      Atlassian
      Jul 2022
      View certificate certificate

    • Fundamentals of digital marketing certification

      Google digital garage
      Mar 2023
      View certificate certificate

    • Digital transformation

      Linkedin
      Sept 2021
      View certificate certificate

    • Neuromarketing

      Institute of business administration
      Nov 2015

    • Leading with vision

      Linkedin
      Feb 2023
      View certificate certificate

  • Honors & Awards

    • Awarded to Rimsha Khalid Malik
      BAYSTAR Bayer Oct 2021 Received “BAYSTAR” award for Leadership as volunteer member of Inclusion and Diversity Week Planning Team, South Asia, ideating the theme and slogans and executing other activities.
    • Awarded to Rimsha Khalid Malik
      Top Performance Award Bayer Feb 2020 Awarded Bayer's Top Performance Award for successful roll out of VEEVA CRM, initiating best practices for PK which were later adapted in other countries across APAC, and launching digital projects/collaborations
    • Awarded to Rimsha Khalid Malik
      Certificate of Participation American Consulate General Jan 2018 As Master of Ceremony for "Designing Social Media Campaigns - Advocacy for Persons with Disabilities through Technology", organized by NOWPDP in collaboration with US Consulate General and East River