Mauro Fergnani

Experience

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  RS Components

  Jan 2003 - Sept 2011

  - Full management of the marketing mix of products.- Constant contact with internal and external vendors to support sales with targeted offerings to customer needs.- Supplier management,- Pricing Experience, competitor analysis, mistery shopping in Italy and France- Identifying special marketing campaigns (positioning in the market - Special Campaigns - Advertising on corporate - Brochure - Launch new products in its catalog and Web).- Coordination with colleagues in the European branches through meetings and teleconferences, to plan and harmonize local and European marketing efforts.- Products’ sales forecasttogether with the colleagues in the logistics- Sales analysis and detailed breakdown on company performance and product. Show less

  • Product Manager Automation & Control

    Jan 2008 - Sept 2011

  • Assistant Product Manager

    Jan 2006 - Jan 2008

  • Product Marketing team

    Jan 2003 - Jan 2006
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  ABB

  Oct 2011 - Jan 2016

  Product Manager LV AC Micro & Standard Drives

  -ABB – Milan area, ItalyIn the team ‘Low Voltage Drive’ My role is to increase sales and expand the market penetration of products assigned to me. Among the tasks performed within the role:▪ Full management of the marketing mix of products ▪ Products’ pricing▪ Marketing strategies▪ Customer service▪ Constant contact with the sales network for products support and special offers targeted of acquisitions of strategic customers▪ Constant development of the distributions, through marketing activities and training. ▪ Market research on specific segment or application to acquire new customers.▪ Joint visits with the sales network or with the factory to the strategic customer▪ marketing strategies and planning (in contact with the marketing and communications team) for products assigned to me▪ Pricing Experience, competitor analysis▪ Customer support for technical and prototyping needs ▪ Constant contact with the factory and R&D to develop new products and feedback from the Italian market.▪ Sales analysis and detailed breakdown on company performance and product Show less

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  ABB

  Oct 2018 - now

  In addition to the Channel Manager Activity:As a Product Line Manager, I am responsible for managing a product line throughout its lifecycle and coordinating a team of product managers. I am committed to developing my team’s skills through continuous training, mentoring, and growth opportunities. Additionally, I promote an inclusive and collaborative work environment where every team member feels valued and supported, encouraging diversity of thought and innovation. My main goal is to ensure that the people and the products in my line are competitive, meet customer needs, and contribute to the company’s success.▪ Product Strategy Development: I define the vision and strategy for the product line, aligning it with the company’s goals.▪ Market Analysis: I conduct market research to understand trends, customer needs, and competitor activities.▪ Product Lifecycle Management: I oversee all stages of the product lifecycle, from initial concept to market launch and eventual retirement.▪ Cross-Functional Coordination: I collaborate with development, production, marketing, and sales teams to ensure everyone works towards common goals.▪ Product Performance Management: I monitor product performance, analyzing sales, profitability, and customer satisfaction.▪ Innovation and Continuous Improvement: I identify opportunities to improve existing products and develop new ones based on customer feedback and market analysis.▪ Pricing Management: I develop and implement pricing strategies to ensure competitiveness and profitability.▪ Customer Base Segmentation: I segment the customer base to tailor strategies and approaches for different market segments.▪ Sales Productivity: I work on improving sales productivity by optimizing processes and providing tools and resources to the sales team. Show less As a Channel Manager, I am responsible for managing and optimizing my company’s distribution channels. My main goal is to ensure that the company’s products or services reach the market efficiently and profitably.▪ Channel Strategy Development: I create and implement strategies to improve the distribution and sale of products through various channels.▪ Relationship Management: I maintain and develop relationships with channel partners, distributors, and Wholesalers.▪ Pricing Management: I develop and implement pricing strategies to ensure competitiveness and profitability.▪ Customer Base Segmentation: I segment the customer base to tailor strategies and approaches for different market segments.▪ Performance Analysis: I monitor and analyze the performance of distribution channels to identify areas for improvement.▪ Training and Support: I provide training and support to channel partners to ensure they understand the products and sales strategies.▪ Marketing Activities Coordination: I collaborate with the marketing team to develop promotional campaigns and support materials for distribution channels. Show less In addition to the Channel Manager Activity:Ensures budget (volumes) and profitable growth targets for the HVAC&R segment in Italy and for the products specific solutions.▪ Identification and acquisition opportunities to expand into the newly defined area.▪ Collaborates with all related internal contacts to ensure alignment, efficiency and effectiveness in the implementation of the commercial strategy.▪ Key account for specific big OEM’s▪ Implements strategies to penetrate the market.▪ Analyzes customer needs for the portfolio and securing customer advantages and benefits.▪ Identifies partnership opportunities and participates in the definition of partnerships agreements. Show less

  • Product Line Manager & Channel Manager Drives

    Feb 2024 - now

  • Channel Manager Drives

    Jan 2016 - now

  • Channel Manager Drives & HVAC&R Business Development Manager

    Oct 2018 - Nov 2024