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Cleo Parker

Cleo Parker

Project Director

Followers of Cleo Parker1000 followers
location of Cleo ParkerDetroit Metropolitan Area

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  • Timeline

  • About me

    Business Intelligence Analyst at University of Michigan

  • Education

    • Ann Arbor SPARK & Grand Circus

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      Facebook Marketing Micro Credential Social Media Marketing Workshop

      I implemented social media marketing using Facebook and Instagram and had the opportunity to earn four micro-credentials (digital badges) that demonstrate the skills they have learned. The workshop was short, hands-on, and practical. - Updated Facebook Page and created Instagram account for local non-profit dog club- Created Facebook ads targeting interests and geography relevant to the club's misson- Increased likes, drove traffic to events, attracted new members to the club-… Show more I implemented social media marketing using Facebook and Instagram and had the opportunity to earn four micro-credentials (digital badges) that demonstrate the skills they have learned. The workshop was short, hands-on, and practical. - Updated Facebook Page and created Instagram account for local non-profit dog club- Created Facebook ads targeting interests and geography relevant to the club's misson- Increased likes, drove traffic to events, attracted new members to the club- Positive ROI! Show less

    • American Kennel Club

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      Judges Education

      Required educational workshop for aspiring AKC conformation judges. Overview of eligibility, procedure, canine structure, breed standard interpretation, and application process. Included hands-on weighing and measuring demonstrations.

    • Theriogenology Foundation

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      Canine Breeding Excellence

      Day-long conference featuring speakers on a variety of canine veterinary, health, care, and genetic topics relevant to dog breeders. Hosted by Michigan State University College of Veterinary Medicine

    • Ann Arbor SPARK

      2012 - 2012
      Shifting Code: Drupal, PHP

      One of twenty-six students accepted into competitive program providing an intensive 12-week educational experience in software development. The training focused on four development technologies, Drupal, PHP, Java, and C#

    • Ann Arbor Spark

      2012 - 2012
      Shifting Code Cohort I Drupal, PHP

      One of twenty-six students accepted into competitive program providing an intensive12-week educational experience in software development. Training focused on four development technologies, Drupal, PHP, Java, and C#

    • The University of British Columbia

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      Certificate Program Web Analytics

      Completed initial course in WA series

    • Schoolcraft College

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      SQL - Beginning & Intermediate online course (continuing education)

      Basic principles of SQL followed by more advanced training. Class used SQL capabilities of Access for workbook examples.

    • Michigan State University

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      MA Advertising 3.96/4.0

      Activities and Societies: Advertising Club, Graduate Assistant in College of Osteopathic Medicine Completed M.A. with 3.96 GPA

    • Michigan State University

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      BA Justin Morrill College 3.67/4.0

      Activities and Societies: Honors College member Residence Hall Association representative Advertising Club, Writer/Artist for "The Sheet" residential college newsletter Designed own program in Marketing and Communications research, including Ph.D. level courses in Communication Research.

    • Walsh College of Accountancy and Business Administration

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      Project Management Workshop

      Activities and Societies: Social Media Panel Presentation, Fall, 2009

  • Experience

    • Burke Marketing Research

      Jan 1978 - Jan 1979
      Project Director

      Managed market research projects for a variety of CPG and financial services clients.Awarded Burke Fellowship, 1978

    • University of Michigan

      Jan 1979 - Jan 1981
      Research Associate

      Collecting and reporting student and campus specific data to relevant university and state authorities. Created university fact books and conducted research among current and potential students.

    • FCB

      Jan 1982 - Jan 2000
      Vice President Strategic Planning

      Provided consumer insight, market analysis, and managed research projects for Chrysler Corporate, Chrysler, Plymouth, and CP Dealer Association accounts and Multi Brand accounts including Valassis, Consumers Energy, Coleman, and ArvinMeritor. Hired, trained, and supervised 3 staff members working on sales and marketing reviews, client marketing requests, and product clinic activities.

    • BBDO Detroit

      Jan 2001 - Jan 2006
      Senior Manager | Strategic Planning | Brand Strategy

      Provided consumer insights, market analyses and metrics tracking for DaimlerChrysler Cross Brand, Video Gaming, Financial, Retail Service and Commercial account teams. - Supervised Senior Strategic Planner - Designed, managed and reported qualitative and quantitative research studies- Created video game advertising KPI reports- Wrote and distributed New Media News and Video Gaming newsletters- Managed brand strategic planning process- Managed research suppliers on assigned projects- Quantitative, qualitative, digital and Archetype Discoveries projects. Show less

    • General Motors

      Jan 2006 - Jan 2006
      Brand Research Analyst

      Contract position through Aquent Marketing Staffing:- Managing quantitative research projects for General Motors Divisional Research clients - Conjoint research, advertising copy testing- Created and presented research reports- Managed research suppliers

    • Cleo Parker, LLC

      Dec 2006 - now
      Consumer Insights | Data Analysis | Data Reporting | Blogger

      Helping clients solve short-term research, analysis, strategy, and marketing challenges.Some of my projects include: - New Business Pitch Research - Competitive/Market research, research proposals- Market research, study design, survey authoring, research project management, and reporting- Trend analysis- Data analysis and reporting, including KPIs and visualizations- Creating online entry systems for AKC events - Google Analytics implementation and reporting- Writing/Blogging specializing in dog products and services- Social media implementation (Facebook/Instagram/Twitter), search engine optimization- Skillshare course creator: Your Target Customer a Beginner's GuideKeywords: Market Research | Data Analysis | Writing | Social Media Show less

    • Jumpstart Automotive Media

      Jan 2007 - Jan 2008
      Market Research Director

      Responsible for spearheading all market research initiatives for Jumpstart, including syndicated media and internal research, case studies, and web analytics.- Web Analytics Reporting- Sales Presentations- Managing digital advertising research studies

    • 2010 Census

      Feb 2010 - May 2010
      Office Operations Supervisor

      Responsible for office operations supporting 2010 Census Questionnaire Assistance Centers in Western Wayne, Washtenaw and Livingston Counties.- Scheduling QAC staff- Monitoring questionnaire inventories- Tracking enumerator progress in Excel- LiveScan FingerprintingKeywords: Management | Scheduling | Excel

    • Team Detroit

      May 2010 - Jun 2010
      Product Planning Analyst (Contract)

      Provide insights and analysis supporting future product development - filling in for Sr VP on leave. Duties included - Running mTAB analyses- Compiling resale value data- Analyzing international market potential- Retrieving Polk Insight dataKeywords: mTAB | Excel | PowerPoint | Product Planning | R.L. Polk Insight

    • BC Dog Show Services

      Aug 2010 - Jun 2011
      Administrative Partner | Data Analyst | Content Creator

      Partner in a dog show secretary service business working for independent specialty American Kennel Club dog shows. Responsibilities:- Created Access solutions program to manipulate text, capture entry information, and then create entry confirmations and catalog pages. - Ordered ribbons and ring supplies, calculated monetary awards - Forwarded results for AKC processing on time within strict budgets. - Saved clubs hundreds of dollars compared to larger dog show superintendents. Clients included the Three Rivers Papillion Club of Pennsylvania and the Great Dane Club of MichiganKeywords: AKC Dog Shows | Access | Organized | Meets Deadlines Show less

    • Starcom MediaVest Group

      Nov 2010 - Jul 2011
      Associate Media Director, Insights & Analytics | Market Research Project Manager

      Responsible for primary research activities across all media for General Motors brands. - Managed digital ad effectiveness studies- Evaluated branded entertainment- Managed custom media research projects. - Created and delivered client presentations in PowerPoint. - Managed two Insights and Analytics analystsKeywords: Market Research | Digital Research | Media Research | PowerPoint | SPSS | Excel

    • Chrysler

      Jun 2012 - Jan 2013
      Business Analyst | Future Product Planner

      Contract position supporting the Portfolio Planning team, extracting, analyzing and creating data displays supporting Chrysler's Vision Portfolio project for long-range planning. I worked with an awesome team of business analysts. Analysis and visualization tools used: - mTAB- J.D. Power PIN- Polk Insight - Excel- PowerPointKeywords: mTAB | PowerPoint | Teamwork | Collaboration

    • Pet Supplies Plus

      Jan 2013 - Jan 2018
      Marketing Analyst | Consumer Insights Manager

      Providing consumer and marketing insights to pet specialty retailer. - Launched and managed our customer insight/research panel, the PSP Pet Connection on the Vision Critical Sparq3 platform. - Analyzed the voice of our customers to guide branding, marketing, promotions, product selection, and category management. Study design, survey programming, analysis, and reporting- Created Marketing Campaign Manager to organize and track internal marketing campaigns. - Created KPI reports/dashboards in Excel, Tableau, and Power BI - Ran MS SQL queries to profile store customers and determine the impact of marketing promotions- Managed Survey Monkey projects including study design, questionnaire development, sampling, field management, and reporting- UX leveraging UserTesting tools to develop website menus and analyze competitor e-commerce effortsKeywords: Data Analysis | Marketing Analytics | Tableau | MS SQL Server | Market Research | Research Panel Management | Survey Design Show less

    • American Kennel Club

      Oct 2018 - now
      Conformation Dog Show Judge

      I completed my provisional judging assignments and was granted regular status for Bull Terriers and Miniature Bull Terriers in September 2020. Keywords: Dog Judging | Canine Structure Analysis | Standards Interpretation

    • University of Michigan

      Jul 2019 - Jan 2023

      Assisting with the Common Read Experience for over 1,400 incoming first year College of Engineering students. - Managing book discussion sessions using UM Sessions tool- Assigning students to discussion groups using GroupEng script to ensure group diversity- Tracking attendance, scheduling make up sessions- Monitoring social media- Tracking #UmichEnginRead social contest entries- Reporting on student and facilitator engagement with the Common Read- Event reporting for Honors and Engagement programs- Updating College of Engineering Honors and Engagement Program WordPress websites- Synchronizing Program Alumni data records- Coordinating review process for future Common Read books Show less

      • Business Intelligence Analyst, School of Nursing

        Jun 2020 - Jan 2023

      • Program Assistant, College of Engineering Common Reading Experience

        Jul 2019 - Jun 2020

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Cleo Parker
      Vision Critical Rookie of the Year Runner Up Vision Critical Sep 2016 Award for best use of a insight community in its first year.
    • Awarded to Cleo Parker
      Advanced Communicator Gold (ACG) Toastmasters International 2011 Highest level award in the speaking track from Toastmasters International. Requires completion of 30 evaluated speech projects, including 20 projects from advanced manuals.

  • Volunteer Experience

    • Secretary, Social Media Manager

      Issued by Bull Terrier Club of Metro Detroit on Mar 2000
      Bull Terrier Club of Metro DetroitAssociated with Cleo Parker

    • Secretary, Vice President, Education, Webmaster

      Issued by Progressive Dog Club of Wayne County on Jan 2018
      Progressive Dog Club of Wayne CountyAssociated with Cleo Parker

    • Dog Show Steward

      Issued by AKC Conformation Dog Shows on Apr 1992
      AKC Conformation Dog ShowsAssociated with Cleo Parker

    • Skillshare Teacher

      Issued by Skillshare on Aug 2018
      SkillshareAssociated with Cleo Parker

    • Barn Hunt Volunteer: Multiple roles

      Issued by Barn Hunt Association on Feb 2014
      Barn Hunt AssociationAssociated with Cleo Parker

    • Silverwood 2023 webmaster

      Issued by BULL TERRIER CLUB OF AMERICA on Jan 2023
      BULL TERRIER CLUB OF AMERICAAssociated with Cleo Parker

    • VP Education, President, VP Public Relations

      Issued by Toastmasters International on Jan 2007
      Toastmasters InternationalAssociated with Cleo Parker

    • Presenter, Social Media Workshp

      Issued by Walsh College on Jan 2009
      Walsh CollegeAssociated with Cleo Parker