Laura Giannatempo

Experience

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  SFJAZZ

  Jan 1999 - Jan 2002

  Public Relations Manager

  Managed public and media relations for premier jazz music presenter, considered the West Coast counterpart to Jazz at Lincoln Center. Contributed to the continuous growth of the organization’s profile and revenue via prominent earned media placements in major national and international media. Played key role in positioning SFJAZZ as the country's second largest jazz presenter, considerably increasing the organization’s national visibility and brand awareness through an aggressive public relations and brand identity campaign. Show less

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  GRACE Communications Foundation

  Jan 2002 - Jan 2004

  Public Relations Director

  Managed communications and cause marketing for GRACE's Sustainable Table, a non-profit organization dedicated to food sustainability.Worked on development and delivery of then cutting-edge digital marketing programs, including Webby-Award-winning animated short TheMeatrix.com and EatWellGuide.com. Promoted programs via national PR campaigns. National and international earned media placements included CNN, CBC, The New York Times, Los Angeles Times, Chicago Tribune, Gourmet, and Health. Show less

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  Meredith Corporation

  Jan 2004 - Jan 2009

  Associate Editor, Fine Cooking

  Created editorial content for the now defunct Fine Cooking magazine. Assigned feature stories and managed them from inception to final proof stage. Worked closely with art directors, photographers, and stylists to create beautiful layouts and package feature stories. Wrote content, edited copy, and gave editorial structure to articles and columns, including wine column. Cultivated contacts with key players in the food and beverage industry.

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  RF|Binder

  Jan 2010 - Jul 2014

  Led multiple teams on strategy and delivery of award-winning integrated marketing campaigns for food and beverage brands. Managed workflow, timelines and budgets. Responsibilities included overall campaign strategy, experiential marketing, influencer marketing, strategic partnerships, digital and social media strategy and execution.Put the Talenti brand on the map with a successful, award-winning integrated marketing campaign that combined earned media with social media and influencer marketing. As the sole marketing partner for Talenti for 2 years, my team helped drive revenues from $20M in 2011 to over $200M+, leading to the brand’s sale to Unilever in 2014. http://www.rfbinder.com/case-study/talenti Conceptualized and developed innovative digital program for Johnson & Johnson’s corporate sustainability "Care to Recycle" campaign.Led award-winning integrated marketing campaign for Malaysia Kitchen on behalf of the Malaysian Trade Commission to promote Malaysian food in the U.S., featuring large-scale consumer events, celebrity chef engagement, earned media and social media campaigns that effectively raised awareness and sales for Malaysian cuisine and food products in the New York tri-state area.Accounts: The Hershey Company, Tupperware Brands, Johnson & Johnson, Talenti Gelato, Dr. Praeger's Sensible Foods, German Wine Institute, and Malaysian Trade Commission. Show less Managed multiple teams on strategy and execution of public relations and integrated marketing communications programs for food and beverage clients. Managed workflow, timelines and budgets. Responsibilities included communications and integrated marketing campaign strategy development; creation and implementation of digital and social media campaigns; messaging and earned media outreach strategy; experiential marketing; and creation of strategic partnerships.Accounts: The Hershey Company, Talenti Gelato & Sorbetto, Malaysia Kitchen (Malaysian Trade Commission), Dr. Praeger's Sensible Foods, Pilsner Urquell, Wines of Germany and Wines of Sicily. Show less

  • Senior Managing Director (SVP), Consumer/Food & Beverage

    Mar 2013 - Jul 2014

  • Managing Director (VP), Food & Beverage

    Jan 2010 - Mar 2013
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  BCW Global

  Jul 2014 - Jun 2016

  Senior Vice President, Digital & Integrated Marketing

  Creative lead for high-visibility integrated marketing campaigns for Fortune 500 CPG and luxury brands. As a member of the Digital Innovation Group, I integrated digital functions within all account teams, drove digital-forward ideas in an IMC multi-agency context and led the implementation of data-driven measurement programs for influencer marketing campaigns. Responsibilities included budget management, forecasting, and client and partner relations. Managed revenues of 4+ million and managed team of 20+ people, including staff development. Delivered “big idea” multi-channel marketing campaigns for the launch of 15+ new products in food and beverage categories as diverse as retail coffee, retail consumer goods, natural foods, and wine. Created influencer relationship management plan as a blueprint for all influencer marketing activities across the J.M. Smucker portfolio of brands. Developed strategic partnerships with large publishers such as GQ for native advertising and experiential marketing activations for Penfolds wines. Accounts: J.M. Smucker brands (Smucker, Jif, Folgers, Dunkin’ packaged coffee, Pillsbury, Crisco, Sahale); Treasury Wine Estates brands (Penfolds, Beringer). Show less

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  Strategic Partnerships, LLC

  Jun 2016 - Mar 2020

  Senior Partner, Marketing & Communications Strategy

  Worked with companies to identify their growth barriers, help them overcome challenges, provide strategic insights, and lead them to achieve their business goals — and boost their bottom line. Helped clients in retail, higher education and healthcare focus on identifying objectives and audiences, then architect and implement solutions to achieve those objectives across owned, paid and earned media. Embedded in in-house marketing teams to provide strategic vision to companies struggling with omni-channel marketing. Mobilized multiple teams and partners to ideate and deliver impactful integrated marketing programs. Work included brand storytelling, content strategy, internal and external communications, earned media, digital and social media marketing, paid social, CRM and lead generation, SEM, SEO, influencer marketing, and analytics.Accounts: Auburn University, Johns Hopkins Medicine, GHX-Global Healthcare Exchange (healthcare supply chain management), Availity (cloud-based revenue cycle solutions), McNeil & Company (insurance company, part of Arch Capital Group), Nugget Markets (family-owned NorCal grocery store chain). Show less

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  Mark Morris Dance Group

  Apr 2020 - now

  Director of Marketing and Communications

  Reporting to the CEO/Executive Director, I develop and implement marketing and communications strategies across owned, paid, and earned media for this world-renowned cultural organization, from data-driven digital and performance marketing to creative content strategies and compelling brand storytelling.Drove rapid digital transformation, leading MMDG to pivot to all-virtual content that was life-saving during the Covid pandemic in 2020. Instrumental in the planning and execution of multi-platform digital events, including the 40th Anniversary Digital Season, that drove engagement and new audience acquisition, increasing contributed revenue by 40% at a time when earned revenue was contracting. Led MMDG in the implementation of its first CRM system (Salesforce) and email automation (Pardot), introducing engagement journeys with conversion goals for both earned and contributed revenue and applying a B2B model to generate qualified leads for fundraising. In 2021, we delivered over 400 qualified fundraising leads.As a Bloomberg Philanthropies Tech Fellow, was a recipient of the inaugural Bloomberg Philanthropies Digital Accelerator grant to build on the organization's digital success during the pandemic. Projects included an all-digital membership dashboard, where members access exclusive content and redeem benefits directly online; the Mark Morris Digital Dance Center, an on-demand dance class channel (markmorrisdancecenter.tv); and a redesign of the Dance for PD website, danceforpd.org.Brokered a collaboration with ESPN+ which led to one episode of the ESPN+ original series 'Tryouts' to being dedicated to the audition process at the Mark Morris Dance Group. Navigating how to responsibly incorporate AI into marketing planning and execution. Show less

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  NYU Steinhardt School of Culture, Education, and Human Development

  Nov 2021 - now

  Guest Lecturer

  Teach a Marketing the Arts class to graduate students in the Performing Arts Administration program.

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  Full STEAM Forward

  Jan 2023 - now

  Strategic Board Advisor, Marketing & Communications