Inese Melīte

Experience

• 

  Kemek Engineering

  Jun 2013 - Aug 2014

  Head of Marketing
• 

  Quinto Group

  Aug 2014 - Mar 2015

  Head of Marketing Department

  Quinto Group comprises diverse subsidiaries and seasoned professionals in the field of company incorporation, legal advisory, information technology, logistics, printing industry, fast money transfers, and security.Main responsibilities: • Leadership of marketing team • Planning and coordination of marketing strategy and budget according to organizational goals• Development of marketing plans• Social media marketing• Management of digital marketing – AdWords, Google Analytics, SEO, Affiliates• ATL and BTL advertising campaigns • Development and launch of new web sites • Managing media and creative agencies Show less

• 

  HORTUS Digital

  Mar 2015 - Aug 2017

  Head of Sales and Marketing

  Have worked with roadmaps, prioritization, strategy, e.g., created and implemented integrated marketing and sales strategy. I'm experienced at identifying market opportunities, defining a strategic product plan, researching, validating, planning, prioritizing, and launching new products or features.I have set up the right KPIs for owned SaaS products (CRM, ERP - Microsoft NAV, BI) and have good knowledge in this area.I have proven experience with a deep understanding of customers, technology, competition, and the ability to execute product strategy.Have developed and managed all digital channels - includes web page, web-shop, e-mail.Some results - have increased unique web page visitors by 268% for one year. Have also increased business product purchase rate by 119%. Show less

• 

  Latvijas Mobilais Telefons SIA

  Aug 2017 - Feb 2020

  Digital Sales Channel Manager/ Product owner

  Product owner for LMT self-care application and WEB solution - Mans LMT (10+ different functionalities, external integrations, 1 000 000+ users). Being the voice of the customer and providing a business perspective. Full responsibility for product lifecycle - from new ideas to production. Have worked close together with various IT teams, UX specialists, external partners like Testdevlab, and others. Have worked with GDPR implementation, have an understanding of GDPR principles, and practical experience.Have worked with LMT web-shop - managed new functionality implementation, development of new solutions to increase sales results and improve customer experience.Develop, implement, and manage LMT email marketing and nurturing strategy. Show less

• 

  Latvenergo AS

  Mar 2021 - now

  IT Project Manager