Michael Gonzalez

Experience

• 

  Dermalogica

  Jun 2015 - Aug 2015

  Creative Services Intern

  Created numerous forms of design collateral for different marketing campaigns. Developed diversified skills and relationships with creative and marketing team.

• 

  San Diego State University Design Studio

  Jan 2016 - May 2016

  Graphic Designer

  Worked closely with clients and peers to develop design solutions ranging from poster design to full branding systems for various departments within the school, start-up companies, and non-profit organizations.

• 

  Dermalogica

  May 2016 - Feb 2021

  Acted as lead designer on new product launch/campaigns. Developed art direction and messaging for campaigns. Art directed and managed photoshoots and other projects. Managed launch from conceptualization through final deliverables which included product packaging, in-store displays, social media marketing, web design, and email marketing. Strategized and edited video-based projects. Worked collaboratively with marketing teams and maintained/enhanced brand guidelines. Developed digital email campaigns for direct consumer and B2B. Designed social media assetsfor specific product launches. Conceptualized and implemented in store displays for conceptstores and retailers such as Ulta, Hand and Stone, Blue Mercury, and SalonCentric. Practiced and developed diversified skills within the marketing and print realm of design. Developed relationships with clients and coworkers.

  • Senior Graphic Designer - Global

    Jan 2018 - Feb 2021

  • Graphic Designer - US Marketing

    Aug 2016 - Jan 2018

  • Graphic Design Freelance

    May 2016 - Sept 2016
• 

  Arlon Graphics

  Feb 2021 - now

  Oversee the art direction for product launches, packaging, brochures, marketing kits, and corporate branding including the development of the brand style guide and logos for trademarked technology. Design promotional campaigns including landing pages, emails, and distributor assets. Evaluate project scopes to maintain and track project’s expectations, requirements, and budget. Assess and elevate the effectiveness of visual design for our websites and interactive learning experiences.

  • Global Creative Manager

    Oct 2023 - now

  • Visual Designer

    Feb 2021 - Oct 2023