Ng Ruo Yee

Experience

• 

  Crossroad Sports Pte

  Jan 2019 - Aug 2019

  Assistant Coach

  • Assisted the Head Coach in ensuring the smooth running of practice sessions for 50 students.• Coached new rookie players aged 13 and 14 that just joined the Co-curricular Activity Netball for 7 months, ensuring their preparedness for the Inter-School Championships. • Facilitated 2 trips, one for 25 students to Perth, Australia and another for 40 students to Kuala Lumpur, Malaysia, for netball competitions for 7 days each and ensured their wellbeing.

• 

  International Compliance Association

  Nov 2020 - Dec 2021

  Marketing Intern

  • Managed new website section project responsible for wireframing and delegation of creation of content needs to members across several departments• Spearheaded extensive market research on competitors in APAC and MENA territories • Assisted in creation of marketing collateral and assets for retail and in-house sales• Aided in creation of Facebook and LinkedIn Advertisement campaigns• Spearheaded extensive market research to kickstart company expansion plan in Australia• Facilitated in Marketing Strategy Project for the 2021 to 2022 Financial Year• Responsible to analysis of digital marketing campaigns and KPI report generation using Google Analytics, Salesforce and Marketo Show less

• 

  ShopBack

  Jan 2022 - Jun 2022

  Social Media Marketing Intern

  • Curated engaging social media content across ShopBack’s social media platforms such as Facebook, Tiktok, Instagram and Telegram, resulting in surpassing targets for followers and engagement metric targets set within the internship period• Coordinated social media campaigns with well-known influencers to boost performance• Conceptualize, execute and track social media performance using Facebook Business Suite• Coordinate with campaigns and key account managers to support marketing campaigns Show less

• 

  International Compliance Association

  Aug 2023 - now

  Supporting the APAC B2B sales team in developing and implementing an APAC sales and marketing strategy:• Work with APAC B2B sales team to support in B2B lead generation and client proposal creation.• Plan, schedule and execute marketing activity for regional campaigns, supported by the global marketing team.• Develop relevant localized messages, value propositions and communications to support marketing activities.• Support and coordinate sales and marketing activities to foster effective relationships with local partners including monthly ICA member’s event.• Challenging the status quo by introducing creative and innovative opportunities for generating leads and raising the profile within the APAC region Show less • Crafted compelling marketing content to drive lead conversion optimization across FB, IG & LI & utilized insights and analytics to track & improve content performance effectively.• Assisted in the end-to-end coordination of conferences and events for 80 -150 people, from conceptualization to post-event analysis.• Spearheaded extensive market research to obtain new leads for business development• Ensured smooth marketing operations by promptly addressing external inquiries and efficiently managing leads.• Maintained data accuracy and integrity through efficient management practices. Show less

  • Sales and Marketing Support Executive

    Jul 2024 - now

  • Marketing and Events Executive

    Aug 2023 - Jul 2024