Isyana Artharini

Experience

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  PT Citra Media Nusa Purnama - Media Indonesia

  Mar 2005 - Jan 2010

  - Developed article concepts and planned editorial calendars, improving workflow efficiency and ensuring timely publication across daily editions.- Oversaw final page layouts and print-ready content, strengthening visual consistency and editorial quality across sections.- Played a key role in shaping the youth section and MI Siang, contributing to new content formats that aligned with younger audience interests.- Produced full-page cultural reviews (films, books, music) that boosted reader engagement and expanded the paper’s lifestyle coverage.- Reported on a wide range of topics—environment, climate change, urban development, gender, and investigative stories—enhancing the newspaper’s depth and credibility in public-interest journalism.- Strengthened collaboration with graphic and layout teams to produce pages with clearer storytelling, improved readability, and stronger narrative flow. Show less - Reported on key national issues, including environment, climate change, urban development, gender, culture, and investigative topics, contributing to high-value public-interest coverage.- Built strong field reporting, interviewing, and research skills, enabling the production of accurate, balanced, and impactful stories for daily circulation.- Developed expertise in complex beats (environment and climate change), resulting in more insightful reporting and stronger audience credibility.- Strengthened newsroom collaboration by working closely with editors, photographers, and layout teams to deliver stories aligned with editorial standards and deadlines. Show less

  • Assistant Editor

    Feb 2008 - Jan 2010

  • Journalist

    Mar 2005 - Feb 2008
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  Yahoo

  Feb 2010 - Dec 2014

  - Reported and produced original stories across environment, current affairs, culture, and travel, contributing to higher content diversity and stronger audience retention.- Conducted exclusive interviews and developed high-impact editorial proposals, strengthening Yahoo’s authority on key national and social issues.- Commissioned, assigned, and coordinated content from a network of 12 contributors, improving workflow efficiency and expanding coverage depth.- Recruited and onboarded new writers, improving content quality and strengthening the contributor ecosystem.- Built Yahoo Indonesia’s editorial voice through issue-driven storytelling that aligned with audience interests and brand positioning.- Formed and managed collaborations with media partners, increasing content reach and broadening the platform’s topical footprint.- Mentored and supervised an assistant producer, developing leadership and coaching skills while enhancing daily editorial output. Show less - Curated and edited stories for the Yahoo Indonesia front page, directly influencing editorial direction and contributing to significant daily page-view performance.- Selected strong news angles from local and international feeds, ensuring front-page content reflected user interests, platform strategy, and real-time trends.- Managed and edited content from multiple online partners, maintaining quality, consistency, and timely publishing.- Edited and selected photos for front-page placement, optimizing visual appeal and click-through performance.- Strengthened audience engagement by consistently ensuring that front-page stories aligned with user behavior patterns and peak traffic windows. Show less

  • News Editor

    Jun 2011 - Dec 2014

  • Frontpage News Producer

    Feb 2010 - Jun 2011
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  Wego.com

  Jan 2015 - Jun 2015

  Editor and Content Lead

  - Edited and produced high-quality travel content while coaching junior editors and contributors, improving overall editorial accuracy, consistency, and on-time delivery.- Increased page views and visitor traffic by developing engaging story angles, optimizing editorial calendars, and applying SEO best practices—resulting in higher search visibility and longer session durations.- Managed the travel vertical’s social media strategy, driving measurable increases in story reach, referral traffic, and brand engagement across key platforms.- Collaborated closely with sales, community, and design teams to produce compelling campaign content that supported commercial goals and strengthened user engagement.- Identified, evaluated, and executed partnership opportunities with tourism boards, brands, and creators, contributing to audience growth and diversified content offerings. Show less

• 

  BBC Global News

  Jun 2015 - Jul 2019

  - Managed and grew BBC News Indonesia’s social media presence, contributing to steady increases in reach, follower growth, and user engagement through data-led content planning and platform-specific storytelling.- Produced high-performing social-first news content—including reports, interviews, analysis, and short-form features—resulting in higher average watch-through rates and shareability among digital audiences.- Developed social media strategies that improved content visibility and supported editorial priorities, leveraging insights, trending topics, and audience behavior patterns.- Led the Women Champion initiative, designing targeted content strategies that increased engagement among women users by highlighting gender, lifestyle, and public-interest stories relevant to female audiences.- Strengthened cross-team collaboration by working with journalists, editors, and digital producers to maintain accuracy, speed, and editorial consistency across platforms. Show less - Boosted viewer engagement by developing multimedia stories that consistently resonated with Indonesian and international audiences, using a mix of visuals, audio, and narrative framing.- Produced a wide range of news content—informative, analytical, and human-interest—ensuring diverse coverage and maintaining high audience retention across platforms.- Upheld BBC’s strict editorial and ethical standards across all output, improving content reliability and maintaining audience trust.- Conducted in-depth research for breaking news, features, and investigative pieces, and coordinated assignments with teams and freelancers to ensure timely and accurate reporting.- Enhanced content quality and newsroom workflows by contributing insights on digital consumption trends, helping shape more audience-responsive editorial decisions. Show less

  • Social Media Producer

    Sept 2017 - Jul 2019

  • Multimedia News Producer

    Jun 2015 - Sept 2017
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  Glance

  Jul 2019 - now

  - Led a multi-category editorial team (News, Entertainment, Sports) and improved team productivity through clearer workflows, analytics adoption, and skill upskilling in data-led content creation.- Built and executed data-driven content strategies using dashboard insights, trend analysis, and AI-assisted tools, contributing to a sustained lift in content CTR across key categories.- Drove cross-functional social and content campaigns that generated double-digit audience reach and engagement growth, strengthening the platform’s daily active user retention.- Developed new editorial product offerings through content experiments, A/B testing, and AI-assisted copywriting—resulting in faster production cycles and improved content relevance based on user behavior.- Collaborated with international editorial leads to align targets, share best practices, and scale AI content production frameworks across markets.- Managed partnerships with external content providers, improving content quality and ensuring compliance, which reduced content rejection rates.- Worked closely with internal design, engineering, and data teams to launch impactful content features and improve content surfaces, contributing to an enhanced user experience and platform stickiness. Show less - Oversaw daily news and content curation for a high-traffic mobile platform serving millions of users, maintaining high content freshness and relevance.- Developed and implemented editorial agendas that supported consistent audience engagement, contributing to steady month-on-month reach growth.- Managed and mentored a team of editors, improving editorial accuracy, speed, and quality through coaching and workflow enhancements.- Maintained continuous audience reach and contributed to platform growth by monitoring performance metrics, identifying winning formats, and optimizing for user behavior patterns.- Collaborated with product, marketing, and data teams to help shape content direction, improve content surfaces, and support feature launches aligned with user needs. Show less

  • Editorial Manager

    Jul 2023 - now

  • Associate Editor

    Jul 2019 - Jul 2023