Chao Min Wu

Experience

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  Freelance - Chao

  Feb 2021 - May 2022

  Graphic Designer /Web Designer / Animation Producer

  I successfully increased ad views by over 45,000 by independently creating a 90-second explainer animation for Hua-Nan Trust Investment using After Effects.From concept to execution, I took full ownership of the project, ensuring the animation effectively communicated the brand's message.I delivered tailored solutions that aligned with their business objectives by actively engaging with clients and understanding their unique needs.

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  Cake Taiwan

  May 2021 - Apr 2022

  English Content Writer

  * Achieved over 100k article views on Google's first search page through effective SEO analytics.* Produced 40+ user-centric articles catering to an expanding international audience.

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  StudioPros Design

  Apr 2022 - Jul 2022

  Strategy and Product Design Intern

  I transformed the mobile app user interface and experience by revamping the interface, drawing on insights from over 500 user feedback responses to address pain points and improve usability. I optimized the app’s interface by building a detailed design system, including an extensive icon library, which reinforced the updated visual identity.I revitalized the brand's visual identity and streamlined digital usability by designing a comprehensive new system with reusable components.

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  University of Maryland

  Sept 2023 - May 2024

  Design and Communication Specialist GA, Division of Information Technology

  To enhance usability and create a clear visual hierarchy, I developed and maintained comprehensive content and design guidelines for internal use, leading to the design of the flagship reporting website interface.By redesigning the website homepage, I achieved significant growth, including a 433% increase in users, a 212% boost in views, and a 76% rise in per-user engagement from 2023 to 2024.The revamped digital presence received highly positive feedback from partnering schools, showcasing the institution's commitment to innovation.My in-depth literature review on the use of GenAI applications in higher education informed decision-making for a crucial campus-wide survey. Show less

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  Flikshop

  Sept 2023 - now

  I am the key contributor and principal designer of the startup's tablet-based education platform, directly leading market and user research, product strategy, design decisions, and product prototyping.I collaborated with the CEO and key stakeholders to define and execute strategic product roadmaps and ensure alignment of product features with both market trends and business objectives.I performed detailed usability and SEO analysis of the company website, enhancing the user experience and strengthened the platform’s market positioning.I also supported the sales team by crafting engaging product slide decks, developing pricing and licensing packages, and leading a website redesign initiative to elevate the company’s online presence. Show less

  • Product Designer (Contract)

    Jul 2024 - now

  • UX Consultant (UMD iConsultancy Capstone Project)

    Sept 2023 - now