Aynun Nipa

Experience

• 

  Bizcope

  Aug 2017 - Apr 2018

  Coordinator at Content Dept

  Content planningDescribe the content planning to freelance writersReceive content from the writers and reviewPublish the contents through guest post and outreachOffsite SEOSocial media marketing

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  Bit Mascot (Pvt.) Ltd.

  Apr 2018 - Nov 2021

  SEO Analyst

  Prepare SEO monthly status reports.Weekly and monthly project planning.Website health check and onsite optimisation. Website audit and prepare recommendations.Business research and scope analysis.SEO strategy and content planning.Keyword analysis.Outreach and link building scope. Social media marketing.Maintain Google Ads campaign.Analysis and optimise Ads.Prepare monthly Google Ads reports.

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  Kolpolok Limited

  Nov 2021 - now

  In my role as the Assistant Digital Marketing Manager at Kolpolok Limited, I oversee and execute the marketing strategies for Symlex VPN, driving its success as a leading product in the VPN industry.*Key Responsibilities & Achievements*Team Leadership & Communication:Manage and lead a dynamic marketing team, including content writers and SEO specialists, to achieve campaign goals efficiently.Act as the primary point of communication between sales, design, development, and testing teams, ensuring seamless collaboration and timely delivery of projects. Conduct regular task assignments, follow-ups, and evaluations to ensure quality outcomes.Campaign Management:Design, execute, and optimize paid ad campaigns across Google, Facebook, and Apple platforms to maximize ROI.Develop and implement seasonal offers and promotions, driving customer engagement and sales.SEO & ASO Expertise:Perform thorough keyword research, competitor analysis, and technical SEO audits to maintain top rankings in search engines and app stores.Continuously optimize Symlex VPN’s App Store and Play Store listings for higher visibility and downloads.UI/UX Collaboration:Collaborate closely with design and development teams to improve website and app interfaces, ensuring a user-friendly and aesthetically pleasing experience.Provide input on website design, content layout, and usability enhancements based on user feedback and data analysis.Content & Brand Management:Oversee the creation and publishing of blogs, social media posts, and marketing collateral, ensuring alignment with brand voice and objectives.Manage review collection and response processes to improve brand trust and user satisfaction across various platforms.Technical Proficiency:Conduct regular maintenance and optimization of the company’s website to ensure high performance and technical SEO alignment.Utilize data analytics tools to monitor campaign performance and make data-driven decisions. Show less * Lead the Digital Marketing Team* Planning and Executing Marketing Strategy * Android and iPhone App Marketing * App Store Optimization* Play Store Optimization* Content Marketing* Organic SEO* Website Maintenance and Optimisation* Technical SEO* Prepare SEO, ASO, and Website Design Recommendations* Paid Campaign - Apple Search Ads, Facebook Ad Campaign and Google Ads* Email and In-App Marketing* Planning and Marketing Video Content* Push Notification Management* Affiliate Program Maintenance * App Features Analysis and Prepare Recommendations to Implement New Features* Digital Marketing Team Management, Collaboration with QA and Software Team* Tools: OneSignal, Ahref, App Radar, Keyword Planner, Google Analytics, Canva, Trello, Jira etc Show less

  • Assistant Marketing Manager

    Jul 2024 - now

  • Sr. Digital Marketing Specialist

    Nov 2021 - Aug 2024
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  Symlex VPN

  Jan 2024 - now

  Marketing Team Lead