Andrea Andrus

Experience

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  Cratima Interactive

  Jan 2006 - Jan 2007

  Client Service Manager
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  Internet Corp

  Jan 2008 - Jan 2011

  Account manager
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  Ringier Romania

  Feb 2011 - Apr 2016

  Key account manager

  Responsibilities: - sales of digital ad space on publisher's websites- support for planning, organizing and coordinating the online advertising campaignsdeveloped by the partner media agencies- monitoring the online campaigns, sending periodical reports and making thenecessary recommendations for the best delivery of the campaign- use of the Adserver (AdOcean)- Developing tailored media plans on Ringier's portfolio for clients, based on theirbriefs and helping them choose the right advertising format - standard or special- call and participate on inside meetings for creating and developing new forms ofspecial projects, when standard advertising is not suitable- Active participation in meetings with the media agencies for negotiating cost conditions- Using Sesame/BRAT, Google Analytics and other specific audience and demographicsite measuring instruments Show less

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  Omniconvert

  May 2016 - Sept 2016

  CRO Specialist

  Responsibilities:- Building conversion optimization strategy for the agency clients and potential clients- Improving website's performance through conversion optimization andonline strategy.- Creating optimization plans using A/B testing, segment-based targeting& behavioral targeting- Performing full website audits to identify pain points in the conversion funneland developing hypotheses to solve each of the found issues

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  GoneDigital

  Sept 2016 - Mar 2017

  Conversion Rate Optimization (CRO) Specialis

  I was part of the marketing team of a start-up company, helping to improve their CRO by:- constantly tracking and analyzing their Google Analytics account, with a full audit inthe beginning of the process- creating hypothesis and implementing experiments with Omniconvert,- analyzing heatmaps, user recordings in HotJar- helping with e-mail marketing strategy- reporting, evaluating and constantly optimizing experiments- coordinating the Facebook advertising strategy

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  GroupM

  Mar 2017 - Sept 2018

  Engagement Manager Xaxis

  Responsabilities- Programmatic Media Buying for clients of GroupM agencies- Agency Management. Working with the groupM agencies to strategies targetedmarketing campaigns and achieve brand objectives.- Training and educating agencies and clients on the programmatic topic and way ofbuying- Upselling and growing top tier accounts like Vodafone, Ford, Mazda, Nokia, etc- Ownership and Project Management for deploying Plista - a new native advertisingproduct- Working with Appnexus DSP and m[Insights] DMP Show less

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  MediaCom

  Sept 2018 - Mar 2023

  Managing different sized media accounts in order to build successful digital marketing strategies and campaigns for clients (both local and international) from various areas, such as: FMCG, Financial Services & Banking, Auto, Pharma, Pet SuppliesResponsibilities:- Client service and account management -Defining and executing digital strategies in line with marketing calendar-Working with the Creative, PR and Account teams to build an integrated online & offline Connection Plan- Hands-on experience with different digital tools: media buying platforms: Social media (Facebook, Instagram, Linkedin) Google (Search, Display and Video), Programmatic, digital audit tools, ad servers, data visualization dashboards- Online multi-channel strategy development planning and optimization- Project strategy and budget management- Digital training, live strategy and pitch presentations - Seeing to all digital media buying spectrum: executing media strategies, budgeting, planning, buying media spaces, managing ads, reporting. Show less

  • Digital Strategy and New Business Lead

    Oct 2020 - Mar 2023

  • Digital Manager

    Sept 2018 - Oct 2020
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  Dentsu Southeast Europe

  Mar 2023 - now

  Business Development Manager SEE