Guilhermo Reis

Experience

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  Unilever

  Feb 1997 - Apr 1999

  Process and Business Analyst

  Coordinator of the Sales Force Automation project and sales estimate in the Food Division.Technical responsible for the project to create the first version of the CICA brand website.IT trainee in the food division.

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  Sensormatic

  Apr 1999 - Jul 2000

  Project Leader

  Responsible for specifying, evaluating software and coordinating the project for implementing a CRM system involving Sales Force Automation, Technical Assistance Automation and SAC.Management of the project to implement an Extranet system for integrated customer service, involving the sales, SAC and Technical Assistance areas.

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  ABN AMRO Bank / Banco Real

  Jul 2000 - Jan 2006

  Coordinator of innovation projects (strategic planning, studies and experiments) with new products, processes and banking services in the Innovation department.Development of new business projects involving web, ATM, IVR, cell phone and video service. Information Architecture Coordinator responsible for UX, information architecture, usability, operational process planning and project management for several Banco Real sites: Internet Banking, Portal, Virtual Shopping, Credit Card, Intranet, VISA Vale Toll, Private Banking, Community Sites, Children's Site, etc.Leadership and mentoring of a team of 5 people. Coordinator of the Good Practices in Internet area conducting research on Search Engine Optimization (SEO), Search Engine Marketing, Web Writing, virtual communities, online and mobile advertising.Project manager responsible for implementing the software and content management process (Content Management) of Banco Real's websites.

  • Innovation Consultant

    Jan 2004 - Jan 2006

  • Information Architecture Coordinator

    Jan 2002 - Jan 2004

  • Web Design Specialist

    Jul 2000 - Jan 2002
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  Santander Bank

  Jan 2006 - Apr 2008

  Responsible for specification and implementation of colaborative intranet services (wiki). IT Project Manager, being responsible for specifications, design and for managing implementation of new web services.125/5000Manager of the accessibility project that converted the bank's portal and internet banking for the visually impaired.

  • Innovation and Web Design Consultant

    Jan 2008 - Apr 2008

  • Project Leader

    Jan 2006 - Jan 2008
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  Try Consultoria e Pesquisas

  Apr 2008 - Nov 2008

  Usability Test Manager

  UX Research Manager responsible for usability testing and UX research for large Brazilian e-businesses such as Submarino, Walmart, Shoptime and Shopping UOL and other sites and digital products such as Gerdau, Citibank, Redecard, Electrolux, Abril.com and Microsoft.Leadership and mentoring of a team of 12 people.Try is a user experience consulting company.

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  WebMotors

  May 2009 - May 2010

  Products, Convertion and BI Manager

  Product, Conversion and Business Intelligence Manager responsible for: - Redesign of the e-commerce flow based on conversion metrics. This project increased the conversion rate of the site by about 15%. - Strategic analysis, design and development of new products and features. - Implementation of the new site search engine, which improved the usability of the search for ads. - Design of responsive mobile website. - Design of the first version of the Webmotors mobile app. - Strategic analysis, design and development of the discount coupon. - Development and preparation of executive reports to monitor the business. - Definition and monitoring of goals for the commercial sales team. - Conducting usability tests with site users. - Leadership and mentoring of a team of 8 people.Webmotors is the Largest automotive advertisement site in Brazil, part of Santander Group. Show less

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  Senac

  Jan 2010 - Apr 2015

  UX Professor

  UX and Information Architecture professor on postgraduate course of digital media at SENAC.

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  Catho Online

  May 2010 - Apr 2015

  UX Design, Product and Content Manager

  UX Design, Content and B2B Product Manager responsible for: - Creation of the new Catho's website for candidates, courses and companies. This project marked the company's new positioning in the market and launched its new product offering. - Redesign of Catho's e-commerce flows based on conversion metrics and A / B tests. This project increased the site's conversion rate by about 20%. - Redesign of the area for candidates facilitating the process of searching for job advertisements and sending resumes. - Creation of the mobile app for candidates (iOS e Android). - Creation of a new area for companies with a system for managing selective processes. - Development of automatic screening of resumes and other products for companies. - Campaign management with the marketing team. - Research and usability tests with customers. - Analysis of metrics and A / B tests with the product. - Management of the product's roadmap and backlog in an agile method. - Creation, leadership and mentoring of the design, content and products team, a team of 15 people.Largest job board site in Brazil, part of Seek Group. Show less

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  Globo.com

  Apr 2015 - Apr 2020

  UX Design Manager at Globoplay (the largest Brazilian video streaming service) responsible for: - Design the new version of Globoplay for all your devices (responsive web, smartphone iOS and Android, tablet, Smart TV, Apple TV and Android TV). This cross-device UX project launched the new strategic positioning of the product in late 2018 and substantially increased its number of subscribers. - Leadership and mentoring of a team with 5 people.Manager of Design Ops at Globo.com responsible for the operational processes of a team with more than 50 designers. I was responsible for: - Hiring and onboarding new designers. - Planning and execution of training and events to exchange knowledge of the team. - Evaluation of the design team by competencies. - Monitoring of the operational processes and management practices of the design team. - Evaluation of tools for the design team.Globo.com is the largest Internet portal in Brazil. Show less UX Design and Products Manager at Globoplay (the largest Brazilian video streaming service) responsible for: - Creation of the first version of Globoplay for smartphone (iOS and Android), tablet, Smart TV, Apple TV and Android TV. The product was launched in November 2015 and quickly became the largest Brazilian video streaming service. - Design of new features and experiments on Globoplay such as Big Brother Brasil, Olympics 2016, World Cup 2018, 360º Video, Video recommendation. These projects consolidated Globoplay's leadership in the Brazilian market. - Promotions with several partners such as Samsung, LG and Panasonic. - Usability testing, persona research and other users research. - Analysis of metrics and A / B tests with the product. - Analysis and response to user comments in app stores - Management of the product's roadmap and backlog in an agile method. - Creation, leadership and mentoring of the Globoplay design and product team, a team of 5 people.Rede Globo is the largest broadcast TV channel in Brazil. Show less

  • UX Design Manager

    Jul 2018 - Apr 2020

  • UX and Product Manager - Globoplay

    Apr 2015 - Jul 2018
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  Interaction Latin America 2018

  Nov 2017 - May 2018

  Program Chair - Market Case

  Market Case Program Chair at the Interaction Latin America 2018 (ILA18) congress held in Rio de Janeiro with the presence of about 1,500 participants. ILA is the largest conference of the Intercation Design Association (IXDA).

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  ECDD

  May 2018 - now

  UX Professor

  Professor in the MBA course in UX Design, Information Architecture and Usability responsible for the following subjects: - UX Strategy - UX Project Management - Information ArchitectureECDD is the School of Communication and Digital Design of the Infnet Institute.

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  Pontifícia Universidade Católica de Minas Gerais

  Dec 2020 - now

  UX Professor

  Professor of Information Architecture and Usability in the UX Design and Agility post-graduate course.

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  Sofa Digital

  Mar 2021 - Aug 2021

  UX and Product Manager

  UX Design and Product Manager responsible for:- Track OKRs and manage the product backlog in an agile method.- Leadership and mentoring the design team and product.- Negotiate the development of partnerships.- Implement the sign-up and sign-in flow appropriate to LGPD.- Review the organization and navigation on the portal to facilitate the search for movies.- Create the UX writing guide with the brand voice

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  Claro Brasil

  Nov 2021 - now

  UX Manager