Barbara Anderson

Experience

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  Park Hyatt Beaver Creek Resort & Spa

  Oct 2009 - Aug 2014

  Assistant F&B Manager, Restaurant Supervisor, F&B Intern

  • Managed in-room Dining and Café department employees while supporting overall food and beverage outlet operations.• Responsible for the department’s guest satisfaction while executing to all brand and company standards.• Developed and implemented F&B promotions for in-house guests to drive incremental increases in revenue.Notable achievements while in the position included:- Increased service and department revenue efficiency contributed significantly towards the hotel's Food and Beverage Department's record profit in 2013. - Recipient of the prized 2014 Hyatt Pritzker Award for “Hotel Team of the Year.” Show less

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  The Lodge & Spa at Cordillera

  Sept 2014 - Dec 2016

  • Served in progressive roles, managing all aspects of wedding and social sales and marketing for the hotel, driving product awareness, engagement, and demand.• Responsible for the planning, food, beverage, event, and vendor needs for all hotel group events while ensuring that all brand and company standards were exceeded before, during, and after each event. • Developed engaging content and managed the company’s email newsletter.Notable achievements while in the position included:- Delivered results that increased group sales revenue by 33% in 2015 and 20% in 2016.- Exceeded the 2016 Q1 goals by 167% while in the manager role and reached the 2016 Group Budget in April 2016.- Recipient of the 2016 The Knot “Best of Weddings Award” and received all 5-star reviews on The Knot and TripAdvisor. Show less

  • Catering Sales Manager

    Dec 2015 - Dec 2016

  • Sales And Marketing Specialist

    Sept 2014 - Nov 2015
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  Vail Resorts

  Dec 2016 - Aug 2021

  • Evolved the Vail Wedding Collection brand identity while aligning digital and social media channels with the brand voice. • Implemented a focus on driving increased engagement across all core channels with unique content. • Worked in collaboration with the Public Relations team to build awareness of Vail's wedding experiences and contribute to editorial pitches. • Developed media FAM and styled shoot plans in partnership with local vendors, which generated online and print publications, including The Knot Magazine.Notable achievements while in the position included:- Recipient of the “Sales Production Award” in August 2019.- Received online and print publications from recognizable industry publications, including The Knot Magazine, Brides, Style Me Pretty, Martha Stewart Weddings, and Rocky Mountain Bride. Show less

  • Senior Sales Manager, Enterprise Weddings

    Nov 2020 - Aug 2021

  • Wedding Sales & Marketing Manager, Vail Collection

    Apr 2018 - Nov 2020

  • Resort Conference & Event Manager, Vail Collection

    Dec 2016 - Mar 2018
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  Hyatt Hotels Corporation

  Sept 2021 - Sept 2022

  Area Marketing Manager, Destination by Hyatt

  • Implement comprehensive marketing plans for each residence's market segment to increase market presence, positive awareness, market share, and revenue and profitability while strengthening brand loyalty.• Develop and execute social media strategy and content for 15 accounts that have increased engagement, reach, impressions, and the number of followers for each of the accounts. • Coordinate the production of marketing materials, ensuring alignment with business objectives and brand standards.• Execute updates to all associated websites either directly or through the defined Hyatt process and manage assets.• Establish and manage partnerships with local businesses to increase the value perception for guests and oversee both paid and unpaid print and digital advertising opportunities• Continually work to identify new marketing opportunities to support the business needs, including multiple email marketing campaigns. Notable achievements while in the position have included:- Developed and executed lifestyle and architectural photo shoots from concept to execution to better tell the story of the Destination by Hyatt Vail and Snowmass hotel and residence collection. Show less

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  Marriott International

  Sept 2022 - now

  • Senior Transient Sales Executive, W Aspen

    Feb 2025 - now

  • Complex Leisure Sales Manager, The St. Regis Aspen Resort & W Aspen

    Sept 2022 - Jan 2025