Zach Bruno

Experience

• 

  SFI Creative Group

  Jan 2002 - Jan 2005

  Designer

  Advertising, corporate identity, environmental and packaging design for Macy's, Foot Locker, Actor's Equity, and various private label brands

• 

  Saatchi & Saatchi X

  Jan 2005 - Jan 2005

  Freelance Graphic Designer

  Packaging and point-of-sal (POS) design for Novartis family of products

• 

  The O Group

  Mar 2005 - Oct 2005

  Freelance Freelance Designer

  Advertising and marketing materials for luxury brands such as Godiva, Lacoste, Hennessy Cognac & Moët & Chandon

• 

  Coty

  Feb 2006 - May 2006

  Freelance Graphic Designer

  Packaging and promotional materials for Calvin Klein Fragrance

• 

  Macy's

  Feb 2007 - Apr 2007

  Freelance Graphic Designer

  Packaging design for a family of products placed in all Macy's stores nation-wide

• 

  National Football League (NFL)

  Apr 2007 - Nov 2007

  Freelance Graphic Designer

  Logo design for the national NFL-sponsored youth health initiative, ‘NFL Play 60' and all marketing and direct mail materials for SuperBowl 42, work which reached over 110 million people, increasing ticket sales

• 

  Macy's Corporate Marketing

  Nov 2007 - May 2008

  Freelance Art Director

  Design for in-store signage program produced for all stores nationwide, art direction for photoshoots and oversight of photo retouching for national direct mail campaigns

• 

  Talbots

  Sept 2009 - May 2014

  I directed resource management for a 5-person creative team, identified opportunities for inter-department alignment that led to annual cost savings of over $100k, and collaborated with cross-functional teams to develop and execute campaigns that drove customer engagement. I managed the production of all corporate-level brand and retail marketing projects, spearheaded an initiative to organize internal servers and intranet, which improved cross-channel workflow by 50% and managed relationships with third-party vendors (e.g., printers and co-brand partners) to produce and enhance marketing initiatives.

  • Creative Services Manager

    Sept 2012 - May 2014

  • Project Manager / Producer

    Sept 2009 - Aug 2012
• 

  Calvin Klein

  Jun 2014 - Jun 2015

  Studio Manager, Advertising

  I managed a graphic design team of five direct reports whose work reached over 50M consumers/year, oversaw a $250,000 annual creative studio budget, and played a central role in a senior cross-functional team spanning U.S. and Global Marketing, Project Management, and Creative. I served as the primary liaison for internal teams regarding creative advertising production and advised on all marketing briefs to ensure proper input and clarity of communication.

• 

  Havas Lynx

  Sept 2015 - Apr 2017

  Creative Services Manager

  I oversaw creative resource management for a 30-person art and copy team serving eight distinct clients, while taking charge of freelancer recruitment and rate negotiations. I optimizing resource allocation to enhance workload efficiency by 25% and worked closely with the COO to manage an annual budget of $1 million for the creative team.

• 

  Partners + Napier

  May 2018 - Jan 2019

  Project Manager

  In my capacity as Project Manger I managed workflow for all projects for both Xerox and Bausch & Lomb, (print, digital, video, and new media). I oversaw budgets up to $500,000 and collaborated with cross-functional teams to ensure successful project execution and financial accountability.

• 

  Born collective

  Apr 2019 - Feb 2023

  I served as a central hub, overseeing resource management for both internal and external creative contributors (graphic design, copywriting, web and video design). I created and managed agency standard operating procedures (SOPs), project timelines across various platforms, agency project management platform, and managed budgets. As Production and Design Manager, I reviewed and advised on creative work while also spearheading the adoption of an inter-agency asset management system. As Production Manager I created and implement agency process from scratch, including marketing brief structure, server structure, general process and agency workflow.

  • Director of Creative Services

    Nov 2021 - Feb 2023

  • Production and Design Manager

    Jan 2020 - Nov 2021

  • Production Manager

    Apr 2019 - Dec 2019
• 

  OLIVER Agency

  Feb 2024 - now

  Project Manager