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Tomáš Ježek

Tomáš Ježek

PR/Marketing Internship

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  • Timeline

  • About me

    eKey Account Executive ve společnosti L'Oréal

  • Education

    • Universidad de Granada

      -
      Economics Student exchange programme (Erasmus)

      Semester studying at University of Granada as exchange student. All courses were held completely in Spanish (including exams) with full-time students. I attended lectures of Marketing, Economics, International Trade, Business English and German. TOP benefits of studying abroad for me? - teamworks and projects with students all around the world- adapting to different culture and meeting new interesting people- realizing, that I want to dedicate myself to marketing-… Zobrazit více Semester studying at University of Granada as exchange student. All courses were held completely in Spanish (including exams) with full-time students. I attended lectures of Marketing, Economics, International Trade, Business English and German. TOP benefits of studying abroad for me? - teamworks and projects with students all around the world- adapting to different culture and meeting new interesting people- realizing, that I want to dedicate myself to marketing- mastering my Spanish - new ideas and inspiration Zobrazit méně

    • Prague University of Economics and Business

      -
      Magistr (Mgr.) International Business

      Minor field: Marketing

    • Honors Academia

      -
      Human Resources Management/Personnel Administration, General

      A superior two-year education and training programme for talented and highly motivated students.Subjects: Leadership, Negociations, Personal development, Management, New drivers of marketing, Communication skills etc

    • Prague University of Economics and Business

      -
      Bakalář (Bc.) International Business

      Bachelor's thesis is concerned with the current marketing strategy of football club SK Slavia Prague. Its main aim is to evaluate the strategy. The thesis is divided into four chapters. The first chapter is theoretical with an introduction to marketing communication and sport marketing. The second chapter is focused on football club SK Slavia Prague. There is a description of its current situation with a focus on its current marketing strategy. In the third chapter the results of conducted… Zobrazit více Bachelor's thesis is concerned with the current marketing strategy of football club SK Slavia Prague. Its main aim is to evaluate the strategy. The thesis is divided into four chapters. The first chapter is theoretical with an introduction to marketing communication and sport marketing. The second chapter is focused on football club SK Slavia Prague. There is a description of its current situation with a focus on its current marketing strategy. In the third chapter the results of conducted marketing research, which measures the awareness of marketing activities of SK Slavia Prague, can be found. In the last chapter of this bachelor's thesis is stated interpretation of results of the marketing research and subsequently evaluation of current marketing strategy of football club SK Slavia Prague.Bachelor's thesis can be found here: https://vskp.vse.cz/eid/68951 Zobrazit méně

  • Experience

    • XPORT Business Accelerator VŠE

      Jan 2017 - Jan 2018
      PR/Marketing Internship

      What I was responsible for: - Online marketing (Social media and webpages management + SEO) - emailing- content management and copywriting- contribution for organization of events- events photography

    • Tipli

      Jan 2017 - Jan 2018
      Junior Marketing Specialist

      Online marketing with the focus on SEO for the czech online cashback portal Tipli.cz.What I was responsible for: - SEO (mainly keyword research and on-page optimisation) - Data analyzing (aHrefs, Collabim, Google Analytics, Sklik)- Copywriting (created PR articles displayed at one of the biggest Czech online websites Aktualne.cz, Echo24.cz, Žena.cz, 21. stoleti.cz, Epocha.cz and many more) - Graphics

    • CzechTrade

      Jan 2018 - Jan 2018
      Internship Student

      Supporting czech companies in establishing their business in India across various sectors. What I was responsible for: - conducting market research regarding needs of our clients (Czech companies)- dealing with Indian business partners for our clients and assisting in various business meetings- promoting czech companies during the IESS 2018 (International Engineering Sourcing Show) expo in Chennai- realizing PR activites for CzechTrade Bengalúru (business news articles, reports from exhibition)I also gave a presentation for FKCCI (Federation of Karnataka Chambers of Commerce and Industry) about Czech economy and industries. Zobrazit méně

    • Plzeňský Prazdroj

      Jan 2018 - Jan 2018
      Summer Shopper Marketing Intern (E-commerce project)

      - I worked on a project to create comprehensive strategic guideline for PP to effectively handle e-commerce channel.- I successfully presented the project to the board of directors of PP- Cooperation with shopper mkt, brand mkt, KAM, sales, category management and finance department

    • Nestlé

      Jan 2018 - Jan 2019
      E-commerce Trainee

    • L'Oréal

      Jan 2019 - now

      • e-Key Account Manager

        Jan 2022 - now

      • eKey Account Executive

        Jan 2019 - Jan 2022

  • Licenses & Certifications

    • Advanced Google Analytics

      Google
      Jan 2017

    • Digitální Garáž

      Google
      Jan 2017

    • Google Analytics Individual Qualification

      Google
      Jan 2017

    • MASTERS OF PPC

      Click it
      Jan 2017

    • AdWords Fundamentals

      Google
      Jan 2017

  • Honors & Awards

    • Awarded to Tomáš Ježek
      The Regional Final winner of P&G CEO Challenge Procter & Gamble březen 2019 Team competition which goal was to design a strategy for P&G to increase sales in e-commerce channel. As a winner team we participated in European Final in Istanbul.
    • Awarded to Tomáš Ježek
      Best team project on the topic: "e-Commerce as Growth Driver for Abrasive Systems and Personal Protection Equipment“ 3M Czech leden 2018
    • Awarded to Tomáš Ježek
      3rd place in the competition POPAI STUDENT AWARD POPAI CENTRAL EUROPE listopad 2016 Awarded for a project aimed to design in-store communication campaign for chocolate bar Margot
    • Awarded to Tomáš Ježek
      2nd place in regional round of competition Středoškolská odborná činnost Ministerstvo školství, mládeže a tělovýchovy České republiky červen 2013 Awarded for project about Vietnam War with second place in regional round of competition Středoškolská odborná činnost.