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Marci Wotten

Marci Wotten

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  • Timeline

  • About me

    Marketing & Communications Manager, ISM - a Kyndryl Company

  • Education

    • Ontario Tech University

      2010 - 2012
      Bachelor of Arts Honours Communications and Marketing 3.91

      Activities and Societies: Marketing Team for OTU's Leadership in Diversity Conference On the marketing team for the annual Leadership in Diversity Conference, I learned what it meant to build, present, and carry through a successful marketing plan in its entirety through researching and working with a team. As the project's coordinator, I handled all communication between the client and the marketing team; scheduled all meetings and presentations; and ensured that all paperwork was collected and organized neatly to establish that, for the first time, future conference planners… Show more On the marketing team for the annual Leadership in Diversity Conference, I learned what it meant to build, present, and carry through a successful marketing plan in its entirety through researching and working with a team. As the project's coordinator, I handled all communication between the client and the marketing team; scheduled all meetings and presentations; and ensured that all paperwork was collected and organized neatly to establish that, for the first time, future conference planners would have a professional reference binder. Throughout my OTU career, I gained knowledge and excelled in the following areas:Organizational CommunicationConflict ResolutionAdvertising/MarketingWriting for Business/GovernmentCommunication EthicsGlobalization and International Communication Show less

    • Loyalist College

      2007 - 2010
      Advanced Diploma Television and New Media Production 3.5

      Activities and Societies: Production Manager overseeing 52 students, Loyalist College TVNM Advisory Committee Representative At Loyalist College, I gained a well-rounded knowledge of the television industry by being exposed to and following through with pre-production, production, and post-production on numerous projects such as commercials, music videos, television programs, and promotional materials. I directed and produced a Loyalist College television program entitled "On Campus", a segment based show was targeted towards college students and aired on a local television network. Throughout this experience… Show more At Loyalist College, I gained a well-rounded knowledge of the television industry by being exposed to and following through with pre-production, production, and post-production on numerous projects such as commercials, music videos, television programs, and promotional materials. I directed and produced a Loyalist College television program entitled "On Campus", a segment based show was targeted towards college students and aired on a local television network. Throughout this experience I learned, in depth, what it means to produce a show to its entirety, from overseeing the creative aspects to having the final product aired. As producer, I was responsible for scheduling the cast and crew, booking the editing suites and production equipment, securing relevant weekly guests, collecting and filing all paperwork (including the show's production bible), and organizing travel arrangements for the cast and crew to various field production sites. Show less

  • Experience

    • YANGAROO, Inc.

      Aug 2012 - Nov 2022

      - Designed and launched a robust Clearance UI within the DMDS platform, enhancing client usability.- Authored a thought leadership article featured in PDMI Magazine.- Co-developed the company’s first marketing team, crafting sales collateral and coordinating international events.- Analyzed customer data to develop and execute strategies, boosting client acquisition and retention. - Established customer data analysis workflows, driving revenue through new offerings.- Represented Yangaroo at international conferences, strengthening client relationships.- Oversaw key accounts, maintaining relationships with top clients. - Played a pivotal role in launching Yangaroo’s Advertising division, now the company’s most profitable branch.- Ensured error-free databases, supported customers technically, and managed billing for advertising orders.

      • Strategic Account Manager

        Feb 2016 - Nov 2022

      • Client Services Manager

        Aug 2014 - Feb 2016

      • Customer Support Representative

        Aug 2012 - Aug 2014

    • ISM

      Nov 2022 - now
      Marketing & Communications Manager

      - Spearheaded the design and management of a company-wide intranet, centralizing HR and employee resources.- Introduced and operationalized a Customer Experience Manager role, streamlining customer onboarding processes.- Led a national advertising campaign, authoring a thought leadership article published in Industry West.- Developed go-to-market materials for new risk management consulting services, including sales presentations.- Launched social media campaigns, achieving steady growth in engagement metrics and delivering insights to leadership.- Co-led the ISM Tech Summit 2024, attracting 100+ clients and featuring global keynote speakers.- Created social media guidelines and established a values-based employee award system. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Marci Wotten
      President's Award ISM May 2023