Phumlani Sibanyoni

Experience

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  The Firehouse Group

  Jun 2006 - Dec 2008

  Account Executive
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  Y&R

  Aug 2009 - Mar 2010

  Account executive

  Account Executive - Pick n Pay

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  Network BBDO

  Aug 2010 - Jun 2012

  Account Manager

  Account manager: Ndalo Media, Nedbank Business Banking & Mercedes Benz.

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  Ogilvy & Mather South Africa

  Jul 2012 - Jan 2013

  Brand Campaign Manager

  Tag @ OgilvyBrand Campaign Manager - SAB Carling Black Label.Responsibilities:• Manage the implementation, tracking and measurement of marketing campaigns • Oversee festive season activations campaign • Brief and oversee the work of partner agencies including social media, animators, printers and activation agencies who deliver the campaign activity • Work within a budget and report any overspend • Propose copy for promotional materials within the campaign • Ensure that the Carling Black Label brand and identity is adhered to in campaigns and in all communication channels • Deliver weekly reports of activations, campaign results including web and social media analysis and evaluation of KPIs• Maintain regular measurement of the ROI of campaigns • Collect and use data to inform new campaigns and the evaluation of existing campaigns • Keep abreast of competitor activity and current trends Show less

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  8Brand Africa

  Jul 2014 - Dec 2015

  Senior Acount Manager Freelance

  Agency: 8 Brand Business Development, Sales and Campaign Manager – SA Post Office & Subsidiaries, SAB Redd's Africa (Botswana, Swaziland, Lesotho, Kenya & Tanzania)Responsibilities:• Manage the implementation, tracking and measurement of digital marketing campaigns for Redd’s Africa• Work with lead agencies on the ground in the African regions to ensure alignment of creative output• Delivering creative according to social strategy and plans• Maintaining communication with local/regional teams on creative requirements• Work within allocated regional budgets • Deliver monthly social reports and analysis • Oversee product launch campaign for Post office & Postbank • Work within a budget and ensure profitability • Present campaign strategy and creative to Post Office Exco • Maintain regular measurement of the ROI of campaigns • Identifying new business opportunities, develop presentations and proposals for the new business meetings• Financial forecasting on accounts and monthly projections • Keeping abreast of annual forecast working closely with the Client Service Director• Collecting and analyzing data from research to learn more about consumer behavior• Keep abreast of competitor activity and current trends Show less

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  LIMELIGHTsa

  Jan 2016 - Apr 2017

  Senior Account Manager

  FMCG specialist agency ensuring delivery of integrated advertising, promotions and design for world class shopper marketing & in-store communication. • Working on Clere and subsidiaries including Clere for men, Clere Radiance, Clere Active & Cuticura.• Taking client briefs and writing internal client briefs• Prioritizing and managing client expectations• Maximising team output and efficiencies through co-ordinating team workflow, with responsibility for all team work in progress. • Effectively delegating to team members and managing team workload• Ensuring work developed for your clients is on-brief and of a high quality Show less

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  VMLY&R South Africa

  Nov 2019 - Jun 2020

  Freelance Digital Account Director

  Key responsibilities:• Working on the digital accounts for Standard Bank with a focus on Always-on and digital campaigns• Owning the delivery and quality of digital projects for clients based on technical understanding of the digital landscape, trends and opportunities• Quoting, billing and achievement of all campaigns within client budgets• Managing client expectations• Building strong working relationships with clients, external partners and suppliers while delivering against tight timelines and budgets• Effectively applying digital understanding to the creative process• Identifying opportunities for Client and Agency• Understanding and interpreting of clients’ business and requirements• Strategic input at a senior level and understanding of strategies developed for clients• Achievement of agency revenue targets• Financial management of account Show less

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  Wunderman Thompson

  Apr 2020 - Mar 2021

  Freelance Digital Account Director

  Agency: Wunderman JHBDigital Account Management; BCX and subsidiaries including Integr8SAResponsibilities:• Managing roll out of all digital strategies and content plans on BCX and Integr8SA• Managing client son timings and delivery • Overseeing delivery of digital assets to media houses• Keeping project status reports up to date• Monitoring and enforcing project constraints (schedule / scope / resources)• Driving projects to final stages of completion by keeping the team both on track and highly motivated.• Working with operational team to ensure campaigns are implemented and up and running in a timely manner• Staying on top of the performance of each campaign and optimise where necessary• Ensuring that client needs and requirements are understood, interpreted and communicated accurately and that their expectations are managed at all timesFreelanceAgency: T&W JHBProject Manager; DStv, Supersport & Orlando Pirates F.C.Responsibilities:Planning, Analysing, Evaluating on a project basis including:• Developing workable budgets, work plans and realistic timetables• Collaborating with the marketing & creative teams on preparation of marketing recommendations, strategies and actions for the client• Reviewing, analysing and evaluating competitor, sponsors activity relative to the client’s needs and objectives• Work on Slack and Magnetic project management tools to maintain project efficiency and timing• Provide client platform / business updates on a regular basis identifying opportunities and threats to their business• Managing shoots and TV promos from conception to delivery• Monitors all budget and production activity on assigned projects and communicates status of each project to appropriate agency partners and client in order to meet project deadlines.• Ensuring smooth flow of internal systems for higher productivity Show less

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  DraftLine Africa

  Apr 2021 - Apr 2022

  Group Account Lead

  am an experienced Digital Group Account Lead responsible for the implementation of digital strategies across the various brands teams within my portfolio, for both local and international campaigns.I am currently with DraftLine SAB in Johannesburg. I manage a team of project managers and account managers within a portfolio of accounts including Budweiser, Carling Black Label, Flying Fish and Corona.

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  MetropolitanRepublic

  Mar 2022 - Apr 2023

  Business Unit Director

  Globacom Nigeria

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  RAPT Creative Agency

  May 2023 - now

  Business Unit Director

  Businesses Unit Director on Africa based brands.