Dewei L.

Experience

• 

  Pixelpost

  May 2013 - Aug 2013

  Motion Graphic Designer
• 

  The One Academy

  Mar 2014 - now

  ✨ 𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴● Project owner of the college’s annual large-scale brand activation event. Develops the entire structure for the branding event campaign, including project mechanism, project budget, promotion solutions, digital ads & media strategies, data management, manpower, event management, post-event engagements.● Propose digital marketing initiatives including new channels and multimedia communication genres to increase brand presence and awareness for the college. ● Develop appealing and impactful branded contents that resonates with the targeted audiences, and strategies to leverage the content effectively.● Engage with cross-functional teams and external vendors to develop creative and pragmatic solutions, ensuring that deliverables maintain high quality and effectively propel campaigns. ● Overseeing the performance of the company’s social media pages, ensuring a variety of contents and its quality to improve engagement, while aligning with the college’s brand positioning. ● Monitors online social conversations and leveraging contents from third parties surrounding topics relevant to the brand.● Develop compelling educational marketing content for school talks to establish and enhance brand equity.𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽● Hiring, training, development of immediate subordinates and support for employee career advancement.● Oversees team’s day-to-day progress in marketing project execution. Evaluate situations, communicate directions to staffs and make efficient decisions.● Presents annual report, propose yearly brand-marketing plan and budget. Pitch and present project ideas to management board. Show less ✨ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘃𝗲𝗻𝘁𝘀● Propose and develop new marketing event ideas.● Spearhead and manages brand activation events for The One Academy and Da Vinci Creative Kids.● Develop plans and strategies in direct marketing, digital marketing, event management to improve overall project's performance, including leads generation and target audiences' experiences.✨ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴● Propose, plan and execute new campaign ideas, not limited to digital ads, social media engagement campaigns, PR marketing, branded multimedia contents, influencer marketing, etc.● Provide angles and prepares written contents or guidelines to other supporting departments for the delivery of effective marketing collaterals, write-ups, digital advertisements, brand engagement activities, branded contents, social media. ● Investigate the possibilities and efficiency of influencer marketing in improving brand awareness for the college. Proposes ideas and work closely with agency and Key Opinion Leaders (KOLs) to develop attractive and efficient contents for brand stories.● Establish structures and rules for better management of contents, quality plus efficiency of the social media pages. ● Oversees the college's social media pages. Propose and develop new varieties of contents or ideas for college's social media, which adhere to the brand position and marketing guidelines✨ 𝗦𝘁𝘂𝗱𝗲𝗻𝘁 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁● Support student recruitment team when needed.● Train new staffs for student recruitment and proficient utilization of presentation kits. Show less ● Assist in planning and responsible for the execution of marketing events from start to finish, such as art competitions, design workshops, boot camps.● Prepare contents and coordinate with in-house production team to produce ATL and BTL promotional materials.● Prepare call script, manage part-timers, carry out telemarketing and letter shopping duties .● Secure valuable partnerships and sponsorships for events.● Attend to course enquiries.● Provide course consultation services to parents and students.● Support in info days, education fairs, schools fairs, school talks.● Manages social media pages of the subsidiary company, Da Vinci Creative Kids.● Develops online contests to improve engagement.● Answer to online enquiries, postings schedule.● Research and develop posting contents with the design team Show less

  • Brand Manager

    Jul 2022 - now

  • Assistant Brand & Event Manager

    Sept 2016 - Jun 2022

  • Marketing Executive

    Mar 2014 - Aug 2016