Leigh Reading

Experience

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  McDonald's

  Jan 1997 - Jan 2002

  Assistant Manager
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  House of Golf

  Jan 2003 - Jan 2005

  Sales Executive
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  Co-operative Golf Services

  Jan 2005 - Apr 2010

  Sales Service Manager
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  Griffith University

  Feb 2009 - Jun 2009

  Tutor
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  Experience Gold Coast

  May 2010 - Jan 2011

  Coordinator - Membership Services and Administration

  My role had key responsibilities centred on the day-to-day operations regarding the customer service, acquisition and maintenance of Gold Coast Tourism’s members.A customer facing role, my activities included; the update and maintenance of GCT’s CRM system, taking and answering Member enquiries, the planning and running of GCT Member product information evenings, the planning of monthly GCT member meetings, and the operations relating to the GCT member acquisition and retention activities. Show less

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  YHA Ltd

  Jan 2011 - Jan 2012

  Marketing Assistant

  My role had key responsibilities for ensuring the online and offline presence of YHA’s 14 Queensland Hostels was up to date and of high quality. Included within this responsibility was the management of content on yha.com.au using the proprietary CMS powering the website. Constant liaising with Hostel Managers was integral to the role ensuring all rate and public service information (weather warnings, road closures etc.) was critical. Marketing activities included the writing of promotional copy for YHA’s various marketing campaigns (digital inc. social media and print) and the operational activities of managing the production, logistics and delivery of those marketing assets to the market. Show less

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  Backpacker Essentials magazine

  Jan 2011 - Jan 2012

  Staff Writer

  Backpacker Essentials is a once-every-four-months magazine produced by YHA Australia which provides feature articles on destinations, experiences and includes tips and promotions for independent travellers.As a staff writer for the publication I participated in travel famils and produced experience based feature articles on experiences within Queensland.Other responsibilities included the managing of the Queensland based content in the magazine; Hostel articles, promotions and advertising. Show less

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  Australian Tourism Data Warehouse (ATDW)

  Jan 2012 - Nov 2014

  National Content Manager

  My role had a key responsibility of ensuring the National ATDW dataset remains the highest quality dataset of tourism business information in Australia through collaboration with representatives from Tourism Australia and all State Tourism Organisations.ATDW data is published on over 100 digital channels in Australia and internationally including; Australia.com, all State Tourism Organisation websites, and About Australia.This is achieved through a content improvement exercise which includes; content performance monitoring, stakeholder engagement activities, and regularly scheduled internal projects with software development and IT teams.Other responsibilities include; Business Analysis and Customer Relationship Management with current and potential content acquisition partners for ATDW. Show less

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  GTI

  Nov 2014 - Feb 2016

  Sales and Marketing Account Executive

  My role has key responsibilities of coordinating marketing activities and developing content for numerous channels across GTI Tourism’s travel and tourism clients. Working with digital agencies, I was tasked with coordinating the developing and updates of websites managed by myself and others within the GTI team. In addition, I was charged with developing content for integrated marketing campaigns, websites, eDMs and social media for both our owned channels and advertising purposes.Other responsibilities include: account management, various research and analysis tasks, and report writing. Show less

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  HOTA, Home of the Arts

  Apr 2016 - Jun 2021

  Digital Marketing & Analytics Specialist

  HOTA is the Home of the Arts on the Gold Coast with over 770,000 visitors annually through our doors. Celebrating our 30th anniversary in 2017, the future holds great promise as we transform into the Gold Coast Cultural Precinct.My role within the organisation has the key responsibility of managing all digital marketing activities for the organisation.These activities include; Managing all Social Media channels including community management, managing all digital advertising campaigns, managing all email marketing campaigns and activities, managing all reputation management via online review sites.In addition, I manage our relationships with key third party suppliers including; our external web development company in delivering updates and new features to our website, our ticketing software supplier in delivering integrations with our marketing systems, and our media monitoring platforms iSentia and Meltwater.I am charged with our marketing data analysis and reporting which is utilised in board reporting and strategic planning. As an SME, I am consistently engaged to provide expertise in the conception and development of our integrated marketing campaigns. Show less

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  Leigh Reading

  Dec 2017 - now

  Owner

  G’day!I’m Leigh Reading.I’m a local Gold Coast marketing professional with over a decade of experience and when I realised that many of my friends with small businesses were working so hard in their business they weren’t getting the opportunity to grow their business!As a self-confessed coffee fiend, I’d love to sit down and chat with you about your business and what you may be looking for. Perhaps that’s chatting about Google and Facebook advertising, some updates to or a new website, or developing and implementing the right marketing strategy for you, I’d love to hear what you had in mind and how I can help. Show less

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  Streamline For Success

  Feb 2019 - now

  Digital Marketing Specialist
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  Onside Online

  Jan 2021 - now

  Founder