
Alexandra Nsanzumuhire
Marketing & Development Assistant

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About me
Marketing Manager
Education

Université Sorbonne Nouvelle - Paris 3
2014 - 2017Licence Langues étrangères appliquéesLa licence de LEA forme des professionnels trilingues maîtrisant, en plus du français, deux languesétrangères, et spécialistes des contextes économique, politique, culturel et social afférents à ces langues. Matières : Marketing, Communication d'entreprise, Droit, Management, Civilisation britannique et américaine, Civilisation espagnole et latino-américaine, Traduction anglais-français / français-anglais, Traduction espagnol-français / français-espagnol (...)

INSEEC Business School
2017 - 2019Master Communication StrategyDu planning stratégique à l’approfondissement des outils interactifs et online via un atelier PAO, découverte des secrets d’un bon concept de communication et d’un plan média efficace. Ces connaissances sont mises en application par des cas concrets en français et en anglais.Matières : Management, Graphisme, Marketing digital, Business English, Communication stratégique, Relation Presse, Communication interne et corporate (...)
Experience

Debut Contemporary
May 2016 - Jun 2016Marketing & Development AssistantEnd-of-year internship (bachelor degree)" Debut Contemporary acts as an art incubator with the mission to enable and assist artists to turn their practice into a viable business and have a successful long term career. It equips artists with the business know-how, including how best to negotiate legal contracts with galleries and agents. "Marketing- Competitive intelligence- Market analysis- ProspectingCommunication- Community manager- Writing press releases- Event planning and promotion Show less

CICCGB - Côte d'Ivoire Chamber Of Commerce In Great Britain
Jun 2016 - Jul 2016Assistant ManagerEnd-of-year internship (bachelor degree) " Creating link, network and facilitating business is essential for the success of international transactions. This is what the Ivorian Chamber in Great Britain is offering. Our role is to give all our members the possibility of growing their business through business opportunities, events, forums, conference. As an official and representative body of Ivorian-British activities, our Chamber provides both business communities with the opportunity to exchange ideas, develop networks and influence policy makers both in the Great Britain and in Côte d'Ivoire."- Community Manager- Writing newsletters- Event : planning of the CICCGB Business Networking- Graphic Design : designing of a logo for a specific event- Taking part of business development meetings Show less

EURAILTEST
Sept 2017 - Sept 2019Marketing & Communication AssistantDevelopment of the webmarketing strategy- SEO/SEA- Content update- Google Analytics, analysis of the KPIsProject officer in collaboration with a communications agency- Creation of the internal newsletter (providing the brief, writing of the content, follow ups, validation)- Creation of communication mediumContent redactor- Website- Social media- Emailing Designing and updating sales and marketing brochures/flyers/presentations- Brochures, presentations, videos (...) web and print with Adobe Creative softwaresEvent- Event planning from A to Z + follow up of the KPIs (internal & external events)Commercial aspects- Collecting satisfaction survey reports through phone calls to the customers- Taking part of Business Development meetings and finding news business opportunities Others- Project officer of the SharePoint 2013 implementation (feasibility analysis, project monitoring) Show less

Masteris
Sept 2019 - Oct 2022Chargée de marketing digitalWEBMARKETING- Project manager of the website redesigning - SEO optimization- SEA campaigns with Adwords- Management of different suppliers (web designing agency, SEO agency...)SOCIAL MEDIA- Content strategy on LinkedIn, Twitter, YouTube- Promotion of social media within the company by organizing workshops CUSTOMER EXPERIENCE- member of the customer culture program- customer experience optimisation in its digital omnicanal journey (website and other digital tools)INTERNAL DIGITAL COMMUNICATION- designing of the company's intranet on SharePoint : arborescence, graphism Show less

Saxo Banque
Oct 2022 - nowMarketing Manager• Promote brand awareness and reputation of the Saxo Banque brand• Drive external communications and public relations • Implement the French marketing strategy• Develop Go To Market plans to support the commercial roadmap• Deliver commercial initiatives from brief to finish (i.e. product launches, campaigns, etc.)• Oversee and develop relations with key opinion leaders, affiliates and partnerships • Achieve clear ROI goals across marketing campaigns and create reportings• Develop engaging and relevant content for campaigns and brand awareness activities • Establish benchmarks• Coordinate activities with the in-house media and web teams • Collaborate with creative, web, PR and digital engagement teams to bring an intuitive and compelling onboarding experience to market. Brief, review, and approve deliverables of related workstreams• Collaborate with commercial teams to deliver and optimize interaction with investment platforms Show less
Licenses & Certifications

Google Analytics Avancé
GoogleMay 2020
Fondamentaux du marketing numérique
GoogleSept 2019
TOEIC - 965
The TOEIC ProgramSept 2019
Google Analytics pour les débutants
GoogleApr 2020
Adwords - Lancer et gérer une campagne Google Ads
Groupe LexomNov 2021- View certificate

Les fondements du référencement
LinkedInJul 2022
Languages
- frFrançais
- anAnglais
- poPolonais
- esEspagnol
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