Alexandra Nsanzumuhire

Alexandra Nsanzumuhire

Marketing & Development Assistant

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  • Timeline

  • About me

    Marketing Manager

  • Education

    • Université Sorbonne Nouvelle - Paris 3

      2014 - 2017
      Licence Langues étrangères appliquées

      La licence de LEA forme des professionnels trilingues maîtrisant, en plus du français, deux languesétrangères, et spécialistes des contextes économique, politique, culturel et social afférents à ces langues. Matières : Marketing, Communication d'entreprise, Droit, Management, Civilisation britannique et américaine, Civilisation espagnole et latino-américaine, Traduction anglais-français / français-anglais, Traduction espagnol-français / français-espagnol (...)

    • INSEEC Business School

      2017 - 2019
      Master Communication Strategy

      Du planning stratégique à l’approfondissement des outils interactifs et online via un atelier PAO, découverte des secrets d’un bon concept de communication et d’un plan média efficace. Ces connaissances sont mises en application par des cas concrets en français et en anglais.Matières : Management, Graphisme, Marketing digital, Business English, Communication stratégique, Relation Presse, Communication interne et corporate (...)

  • Experience

    • Debut Contemporary

      May 2016 - Jun 2016
      Marketing & Development Assistant

      End-of-year internship (bachelor degree)" Debut Contemporary acts as an art incubator with the mission to enable and assist artists to turn their practice into a viable business and have a successful long term career. It equips artists with the business know-how, including how best to negotiate legal contracts with galleries and agents. "Marketing- Competitive intelligence- Market analysis- ProspectingCommunication- Community manager- Writing press releases- Event planning and promotion Show less

    • CICCGB - Côte d'Ivoire Chamber Of Commerce In Great Britain

      Jun 2016 - Jul 2016
      Assistant Manager

      End-of-year internship (bachelor degree) " Creating link, network and facilitating business is essential for the success of international transactions. This is what the Ivorian Chamber in Great Britain is offering. Our role is to give all our members the possibility of growing their business through business opportunities, events, forums, conference. As an official and representative body of Ivorian-British activities, our Chamber provides both business communities with the opportunity to exchange ideas, develop networks and influence policy makers both in the Great Britain and in Côte d'Ivoire."- Community Manager- Writing newsletters- Event : planning of the CICCGB Business Networking- Graphic Design : designing of a logo for a specific event- Taking part of business development meetings Show less

    • EURAILTEST

      Sept 2017 - Sept 2019
      Marketing & Communication Assistant

      Development of the webmarketing strategy- SEO/SEA- Content update- Google Analytics, analysis of the KPIsProject officer in collaboration with a communications agency- Creation of the internal newsletter (providing the brief, writing of the content, follow ups, validation)- Creation of communication mediumContent redactor- Website- Social media- Emailing Designing and updating sales and marketing brochures/flyers/presentations- Brochures, presentations, videos (...) web and print with Adobe Creative softwaresEvent- Event planning from A to Z + follow up of the KPIs (internal & external events)Commercial aspects- Collecting satisfaction survey reports through phone calls to the customers- Taking part of Business Development meetings and finding news business opportunities Others- Project officer of the SharePoint 2013 implementation (feasibility analysis, project monitoring) Show less

    • Masteris

      Sept 2019 - Oct 2022
      Chargée de marketing digital

      WEBMARKETING- Project manager of the website redesigning - SEO optimization- SEA campaigns with Adwords- Management of different suppliers (web designing agency, SEO agency...)SOCIAL MEDIA- Content strategy on LinkedIn, Twitter, YouTube- Promotion of social media within the company by organizing workshops CUSTOMER EXPERIENCE- member of the customer culture program- customer experience optimisation in its digital omnicanal journey (website and other digital tools)INTERNAL DIGITAL COMMUNICATION- designing of the company's intranet on SharePoint : arborescence, graphism Show less

    • Saxo Banque

      Oct 2022 - now
      Marketing Manager

      • Promote brand awareness and reputation of the Saxo Banque brand• Drive external communications and public relations • Implement the French marketing strategy• Develop Go To Market plans to support the commercial roadmap• Deliver commercial initiatives from brief to finish (i.e. product launches, campaigns, etc.)• Oversee and develop relations with key opinion leaders, affiliates and partnerships • Achieve clear ROI goals across marketing campaigns and create reportings• Develop engaging and relevant content for campaigns and brand awareness activities • Establish benchmarks• Coordinate activities with the in-house media and web teams • Collaborate with creative, web, PR and digital engagement teams to bring an intuitive and compelling onboarding experience to market. Brief, review, and approve deliverables of related workstreams• Collaborate with commercial teams to deliver and optimize interaction with investment platforms Show less

  • Licenses & Certifications

    • Google Analytics Avancé

      Google
      May 2020
    • Fondamentaux du marketing numérique

      Google
      Sept 2019
    • TOEIC - 965

      The TOEIC Program
      Sept 2019
    • Google Analytics pour les débutants

      Google
      Apr 2020
    • Adwords - Lancer et gérer une campagne Google Ads

      Groupe Lexom
      Nov 2021
    • Les fondements du référencement

      LinkedIn
      Jul 2022
      View certificate certificate