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Rob Waddell

Rob Waddell

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Followers of Rob Waddell465 followers
location of Rob WaddellDubai, Dubai, United Arab Emirates

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  • Timeline

  • About me

    Director CVM at du

  • Education

    • Kingswood School, Bath

      -

    • University of Portsmouth

      -

  • Experience

    • RMCO Ltd

      Jan 2003 - now
      Owner

    • CACI Sophron

      May 2003 - Jan 2006
      Technical Consultant

    • CACI

      Jan 2006 - Mar 2017
      Technical Consultant

    • Vodafone Nederland

      Jan 2006 - Jan 2012

      Technical SPOC for Vodafone NL (Chordiant CDM). Supporting Customer Value Management programme through the implementation of real-time customer decisioning. Responsible for the delivery of multi-channel inbound/outbound Next Best Activities for the consumer base.Delivery of real-time retention optimisation for the enterprise base. Infrastructure/Channel architect for customer lifecycle management programe (Unica Affinium)

      • Technical Consultant

        Jan 2007 - Jan 2012

      • Marketing Solutions Technical Consultant

        Jan 2006 - Jan 2007

    • Eircom

      Sept 2008 - Dec 2008
      Technical Consultant

      Development of integrated reporting dashboard analysing broadband product penetration within the consumer base.

    • Orange

      Feb 2009 - Apr 2009
      Technical Consultant

      Technical review of current ‘ASIS’ and ‘TOBE’ capabilities with a view to implementation of new CMS system.

    • Vodafone

      Mar 2012 - Jun 2012
      CVM Consultant

      Delivered impact analysis capability of tariff migrations for the consumer base. Providing deep dive analysis of optimised migrations by lifecycle, channel and price-point.

    • William Hill

      Jul 2012 - May 2013
      Technical Consultant

      Lead role in the integration of new Neolane marketing platform. Development of best practice approach to multi-channel campaigns. Platform configuration and customisation to support business reporting.

    • Chelsea Football Club

      Jan 2014 - Mar 2014
      Senior Technical Consultant

      New digital platform deployment. Responsible for the implementation of a new Neolane platform and integration to Adobe Web Analytics. Client support and best practice advice for multi-channel campaigns.

    • Vodacom

      Mar 2014 - Mar 2017
      Senior CVM Consultant

      Responsible for strategic planning and delivery of CVM real-time centralised decisioning capability.

    • VEON

      Jan 2017 - Dec 2017
      CVM Decisioning Consultant

    • CogniCus Ltd.

      Mar 2017 - now
      CVM Consultant

    • Adobe

      Jun 2018 - Jul 2020
      Campaign Consultant

    • Du

      Aug 2020 - now

      • Director CVM

        May 2022 - now

      • CVM Architect

        Aug 2020 - Jun 2022

  • Licenses & Certifications